What to put on the homepage in the website design plan
Source: Shangpin China |
Type: website encyclopedia |
Time: December 20, 2013
The homepage of a website is the most important page of a website Marketing website construction Most of the traffic comes from the homepage. The bounce rate and conversion rate of the website also have a great relationship with the homepage. The homepage is the facade of the website, just like the face of people, the cover of books, and the facade of stores. With a good appearance, the business of the website will be good and users will like it. So it is very important for the website to arrange the homepage reasonably. Don't pile everything on the facade. A good homepage should be beautiful and rich while meeting the actual needs of users. So what should be placed on the website homepage?
1. Website LOGO
Website construction company On the one hand, it tells users the name of the website, highlights the brand, and makes it easy for users to remember. On the other hand, many logo images are directly linked to the home page, and users can return to the home page by directly clicking the logo on each page. There are also many times when webmasters strengthen keywords by adding links and ALT tags to LOGO images, because spiders give the highest weight to the first link and the anchor text of the first link on the website. Although images cannot be used as anchor text, they can be compensated with the text of ALT tags. Therefore, the ALT tag text of LOGO images should not be scribbled, and is generally the main keyword, This is a way of image keywords. Mumu seo suggests to write the website logo image code in the following format.
2. Latest articles, industry information
A website can't always be updated, especially the home page needs to be updated to ensure the activity of the website. On the one hand, it can maintain the friendly relationship between the website and the search engine, on the other hand, it can interact well with users, and can continuously provide users with what they need, avoiding the loss of users caused by the lack of information on the previous website. To put it bluntly, it is to tell the search engine and users that my uncle is still alive and can continue to provide demand.
3. Complete navigation
Website navigation is required for every website homepage. The homepage navigation is generally the homepage, company profile, enterprise products, latest news, recruitment announcement, contact us, company activities, etc. The homepage navigation can quickly guide spiders and search engines to where they want to go. The website has a lot of content, but the navigation columns are limited, So the navigation should put some things that users need to know most about the website, such as comments, contributions, maps, etc., not on the navigation. In addition, many navigation columns that users need to know do not need to participate in ranking, such as contact us, company profiles, enterprise recruitment, etc. These columns can be tagged with nofollow, or even directly blocked by robots after they are included, which can focus the website weight and improve the efficiency of spiders in capturing websites.
4. Site Map
The website map is also important for the home page. It can help spiders and user snapshots get the corresponding links. Generally speaking, the website map is divided into two types. One is in xml format, which is displayed to spiders. Each page of the website is quickly displayed to search engines, and relevant plug-ins are set up to facilitate spider judgment. The other is in html format, which is user oriented, Unlike the xml format, the html website map is to make a concise and clear comprehensive navigation of each column of the website, so that users can find the content they need, while the xml website map is just a URL displayed to search engines.
5. Core value content
Content is the root of a website, and it is more important for the core content of the home page, because the home page is limited, and the only space we have to tell users about the fundamental value and advantages of the website, so that users can continue to browse, so the home page must have the most core value content. Many websites fail to do this. Some product stations are full of information and technical articles on their home pages, and users can't see the product information at all. Others have core products, but they have many other products attached, and they want to take all the products. In a word, it's like a grocery store. Users can't focus on what they want for half a day, So the home page must put the core content of the website in the right place, the content that can best meet the needs of users. Users are looking for needs, not playing soy sauce.
6. Copyright information and Weibo and WeChat
A website needs a formal copyright information, just like a store needs a business license, which is formal, professional and credible. With the rise of social media and mobile Internet, microblog and WeChat are also increasingly valued by various enterprises. Therefore, it is fashionable to add WeChat and WeChat QR codes on the homepage of the website, which also facilitates users to interact with the website on WeChat and Weibo, telling users that your enterprise has also participated in social media, and showing the strength of the enterprise. Even if users don't scan and pay attention to these things, the website will also look superior.
7. Certification information
Now there are many enterprises that do enterprise website certification, including Baidu and 360 search engines that also do website certification, and even government departments that do website certification. Why is this so? Because enterprise websites have requirements, why do websites need these certifications? Very simple, because users want to see these, they want to feel secure online, buy online, trust the website, and be authoritative. So put some certification information on the website, such as website security certification, website filing information, website authority certification, and certification by the Administration for Industry and Commerce. In this way, users will have a sense of security and trust after entering the home page, and subconsciously will give your website extra points.
8. Statistical code
Statistics code is essential for the home page. After a home page is designed, we don't just let it go. We need to analyze the experience of the home page by combining the spider's visit record and the background user's visit page, bounce rate, visit time, visit source, heat map and other visits, and develop improvement and adjustment strategies. Then we need to improve the home page structure, URL Fine tune the content, and even directly revise it when necessary. We need to constantly observe, analyze and improve the home page to continuously meet the needs of users and search engines.
In a word, the homepage is the facade of the website. When arranging the homepage, we need to know what users need and what search engines like. Then reasonably allocate the elements of the home page. A good home page can improve website ranking, reduce bounce rate and improve website conversion rate, not only for websites SEO website optimization It is of great significance, and if the home page is used as the landing page for bidding promotion, it will greatly reduce the cost of the website. On the contrary, a chaotic homepage will drive away users, even if your inner pages are rich. So it is really important to do a good job on the home page of the website.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
.jpg)
