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Discuss the relationship between user experience and SEO in detail

Source: Shangpin China | Type: website encyclopedia | Time: January 6, 2014
Website construction company Shangpin China: Since Baidu's algorithm was updated, it seems that the term user experience is very popular, I saw the explanation on Baidu Encyclopedia: "User experience generally refers to the user experience of a website. As the name implies, user experience refers to the experience effect of a user visiting a website, whether the website is what users want to see and whether it brings users some valuable content." My understanding is that the overall impressive evaluation and feeling of users for the website is the user experience, which includes but is not limited to the speed of opening the website, whether the layout of the website is reasonable, whether the page can be saved or printed, whether the information of the website is very rich, whether users can create a sense of trust, whether it is valuable to users, and so on.
Discuss the relationship between user experience and SEO in detail

So what is the standard of user experience? Up to now, there seems to be no more accurate measurement, because after all, different industries and different audiences lead to different types of websites. One standard is not suitable for measuring all websites. For example, small commercial websites only need to open quickly to find contact information and address. The optimization of user experience is essentially the same as that of search engine optimization. The rules of search engine ranking will now be measured in terms of user experience. The social media that everyone is talking about now is actually in the user experience of the website. The website with good experience will be regarded as high-quality Marketing website construction , ranking is naturally getting better and better. In fact, the two are inseparable in optimization. Now? SEO website optimization In fact, it should be done from the perspective of user experience to increase the friendliness of search engines and users, supplemented by the external chain!

So what should our SEO strategy based on user experience and combined with search engine ranking be?

1. Keyword strategy

After the target customer group is determined, it is time to select keywords. All seo operators should know how to select keywords.

2. Select target customer group

To establish a marketing website, the first thing we need to do is to conduct a detailed customer group analysis, that is, the audience of the website. Positioning our own marketing group is to establish the direction of website operation.

3. Improve user friendliness

After the traffic is brought, of course, it is not enough. Visitors need to be able to have a good impression on the website. For example, if you don't know something, you will think about Baidu, which is impressive. When visitors really have a demand or compare multiple enterprise websites, they will definitely think of our website first, Traffic naturally turns into customers.

4. Flow construction

In fact, traffic construction comes from many sources. Whether it is bidding or advertising, it is an external factor. It will not last long, so it is also a good choice when the website ranking does not go up. At this stage, the website itself needs to strengthen the construction of content and links. The purpose of building a website is to bring customers. A website with commercial value is a normal operating website. If you want to have a transformation, you must have traffic. You can highlight your own advantages in one aspect of website content and write high-quality original articles around this center, Then, update regularly, and do a good job in the station chain. In short, content needs to be able to really help users, and traffic will naturally come! Of course, you can do link bait, but it's not accurate!

5. Word of mouth

This is quite powerful. Everyone has this experience. We bought a mobile phone, and then used it well. When friends around us want to buy a new phone, they will recommend it. This is word of mouth. What we need to do is to ensure the quality of our services and products, so that customers can be satisfied. When customers are satisfied, they will naturally spread our brand at the appropriate time.

6. Interactivity

Many websites now have the function of online consultation, which will improve the interactivity. In addition, you can summarize some common questions of customers, or make an online Q&A, which is also for those potential customers who are hesitant to consult but want to know something about themselves first.

A good website should have a good user experience and a high conversion rate. This is a really valuable corporate marketing website. If users feel that the website can't find useful information, then even if it is ranked well, there will be no conversion rate. Such a website does not have marketing and commercial value. User oriented, combined with search engine optimization, to achieve higher transformation!
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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