What do website editors need to know
Source: Shangpin China |
Type: website encyclopedia |
Time: January 6, 2014
What do website editors need to know? Below by Website construction company Shangpin China will explain to you:
1. Requirements for writing website articles:
(1) Originality
Everyone should be very clear about this. In this era when Baidu updates 800 times a day, the importance of the outer chain has weakened, and the update of articles on the site plays an important role in improving the weight and ranking of search engines. in especial Marketing website construction The quality of the article content is originality. Now it is more and more difficult to create original works, and it may not take half an hour for the original works written by everyone to be copied or reprinted by competitors. If the other party's website has a high weight, then it will be included faster than you. Therefore, original works are a tough thing. However, you can write pseudo original articles. Instead of simply rewriting an article in a different way of expression, pseudo original articles should refine the ideas of the article or express some opinions.
(2) Relevance
Relevance is also very important. Articles need to be related to the title of the website. First, customers will enter the website when they see the title of the website, and then they will see the article after they open the website. But if the article is not related to the title, what is the significance of doing this website?
(3) The richness of elements
The articles in the site should be typeset to be clear and orderly, so that users can see where the key points are at a glance. Pay attention to the application of the H tag, add pictures related to the article content, and add the Alt attribute to the pictures; Video application.
(4) Guiding
Now we all know that writing articles can't be just for spiders. Our ultimate goal is to play a role in marketing, so the articles must be able to bring some value to customers or solve some doubts. Therefore, we must grasp the guidance.
When we see a title, we should make clear why users want to search for this word and what the purpose of searching for this word is. Then we should write articles according to this purpose, grasp this point, and guide them. Then, insert user requirements appropriately in the text.
2. The title, introduction, body and end of the article are four parts.
(1) Description Add Rule
The description is the first paragraph of the article. When users search for this word, they first see it. The reason why users click is also related to the description. Describe the writing rules:
a. The description part requires smooth sentences, clear meaning, and the number of characters should be 70-100; Because the number of words displayed in the search engine snapshot is limited.
b. Key words should appear in the description part, and try to appear in the front;
c. The description should be instructive and attractive, and should be able to catch the user's eye and make the user have the desire to click.
(2) Principle of title selection:
a. From the perspective of the searcher, choose the humanized title. The title should be smooth and understood without ambiguity;
b. Within the same website, the same title and content shall not appear repeatedly;
c. Special symbols, such as space characters and punctuation marks, shall not appear in the title.
(3) Body addition rules:
a. The content of the article should be consistent with the title and be able to explain the questions raised by the title;
b. To meet user needs;
c. Clear hierarchy, clear organization and clear paragraph structure;
d. Also consider the density of keywords;
First paragraph: The first paragraph of the article is the key part of optimization, and the main keyword must appear. The main keyword should appear in the first sentence of the paragraph as far as possible, and try to be in the front.
(4) End:
Summarize the above and guide.
3. What should be noted when publishing articles:
(1) Picture:
The picture should not be too large. Too large a picture will affect the opening speed. The picture should be related to the content of the article, and the explanatory text should be added below the picture; The picture should not have the watermark of other enterprises; Add an alt tag to the image. The content of the alt tag can be either the article title or a keyword, preferably the article title. Alt tag: It is the prompt text that appears when the mouse is placed on the image, mainly to prevent the user from knowing the content of the image when the image cannot be opened. stay SEO website optimization The alt tag can also increase keyword density.
(2) Links:
Generally speaking, we will add hyperlinks to the keywords in the articles. In the early stage of the website, we mainly promote the links between the homepage and the main keywords, that is to say, we can add links to the homepage for the main keywords in the articles. One link for each article is enough. Don't put too many links, and remind everyone not to put links to every article in the new website, In particular, do not include a link back to the home page in every article.
I have always advocated that as long as the website layout is reasonably designed, the article section to be called should be well called, and too many links should not be added when updating articles, especially if the articles are too short. What matters is the quality of the article.
Also, if you have a related article in an article, you can make a recommendation link, but remember that it is highly relevant, do not add it casually. Another point is that many novices are easy to make. It is also wrong to add two hyperlinks to the same keyword in an article, but they point to two different pages.
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