SEO optimization requires both technology and thinking
Source: Shangpin China |
Type: website encyclopedia |
Time: January 6, 2014
Website construction company Shangpin China: The success of SEO of a large website does not depend only on the success of a single SEO technology, but also on the SEO strategy. Only by integrating these SEO strategies into the website operation can its SEO achieve the best results! Many large websites can't surmount a bottleneck for a long time, and may get a leap after changing their thinking. Why? It's not because of the awesome SEO technology in this idea, which is not lacking for large websites SEO website optimization Technology, they all have a good execution team, SEO skills are very good. What often brings about a breakthrough is the SEO strategy in the train of thought.
SEO strategy creates or combines various resources through practice, summary, thinking and innovation to achieve amplification and breakthrough of SEO effect. Different from SEO technology, it focuses on the application of ideas, innovation and skills. SEO strategy is a reasonable allocation of SEO technology and a means to maximize the effect of SEO.
1、 Keyword strategy
(1) Key words selection strategy for portal websites:
Marketing website construction Each page of our website contains keywords: the website has millions or even millions of pages, each page contains corresponding keywords, reasonable SEO, and highlights a large number of keywords.
Discover the current popular keywords and popular keywords on the Internet. Each word can bring tens of thousands of traffic a day.
(2) Keyword selection strategy of enterprise website
Enterprises should choose the most suitable keywords according to the needs of their potential customers, which can be mined with the help of relevant tools. As for how to mine keywords, I won't say much here.
(3) Key words selection strategy for business websites:
Don't simply pursue a few popular keywords for website positioning, the core should be product words and product portfolio words.
For example, in the hotel air ticket booking industry, if only air ticket booking, hotel booking can not bring much traffic, the following words should be considered.
City name+hotel, city name+air ticket, city name+city name+air ticket
2、 Optimization strategy of reverse pyramid
The final page of many websites is the income page, especially B2B e-commerce websites. The optimization value of its pages is in reverse order, that is, final page>special page>column page>channel page>home page. Therefore, keyword allocation can follow the following principles.
Final page: for long tail keywords;
Topic page; For hot key;
Column page: for fixed key questions;
Channel page: for core keywords;
The home page is dominated by main keywords and brand words.
For many large websites, the first and second level of product classification usually correspond to channel pages and column pages respectively. The content of the pages revolves around the set keywords. The product pages are all related to columns, so the relevance is very high. In addition to the standard URL, the weight of these two pages is generally quite good, and the important work is the final page and the home page. The long tail keywords of the final page and the main keywords of the home page are usually in line with the user's search habits. The number of users and the demand of users are both the most popular search. Therefore, the website optimization should focus on these two pages, and the top and bottom of the tower should go hand in hand.
3、 Website code structure policy
Simplify the page and redundant invalid code, reduce the size of the page, so that the page can be quickly read in the browser. If the page is too large to be quickly read, the search engine spiders can't keep up with the hundreds of millions of calculations per second, and generally choose to give up indexing the page or just grab part of the content of the page, Influence the score and ranking of websites. At present, DIV+CSS is a friendly way for search engine spiders to write page code, and a large number of tables should be minimized. For all kinds of advertisements, cooperation, exchange content and other information that are not substantially relevant, you can choose to use codes that are not recognized by spiders such as js and iframe for manual noise elimination to improve the efficiency of search engines on the website.
Clear and reasonable website navigation and flat tree website structure can enable search engine spiders to more conveniently and quickly traverse the branches and leaves of the whole tree, collect as many in-depth pages and newly generated content pages of the website as possible, and ensure that every page with actual content of the website has the opportunity to increase traffic for the website. At the same time, try not to use Flash or pictures, iframe framework for website navigation. Plain text navigation is more conducive to crawling and judgment of search engines.
4、 Website link policy
The internal chain of a website is very important for a website, no less than the external chain. The internal chain is a direct bridge between each page of a website and the basis for users to browse the website. Especially for some large websites, there are thousands of pages in the whole site, forming a large network through powerful and orderly internal links, making all pages of the website interconnected, To improve the crawling index efficiency of the search engine on the website, enhance the page collection, and also facilitate the transmission of the weight value, average the authority of the website, also increase the circulation of the website's internal traffic, and improve the PV value of the website.
External links of websites are also very important work for search engine optimization. Especially in the early stage of the website, the ranking and popularity are not very high, users cannot find websites quickly, and there are few channels for search engines to grab websites. External links can not only recommend websites, but also introduce spiders and bring traffic.
To increase external links, we should follow the following principles: merge quantity and quality, include keywords in the link text as much as possible, try to get external links of websites related to content, join the external chain as widely as possible, and try to ensure that the external chain comes from real recommendations.
5、 Site tag TAG policy
TAG tag page is a valuable page. In professional websites, this form can be used for secondary extraction of website content, presenting website content in the form of aggregation or topic, so that search users can find and browse the information they need more quickly and conveniently.
The application of tags is very popular now. They complement each other with the classification of websites. Although websites have product classifications, they only classify the relevant information categories of the same nature. For example, the supply and demand information and information or technology of products belong to information of different nature and cannot be classified. At this time, Tag tags can fill this gap and focus on forming topic pages with more complete content, Make the keywords of this topic have greater ranking advantages in search engines than single pages.
But don't import keywords and generate TAG pages at will in order to search rankings and traffic, regardless of the relevance of tags. This is counterproductive, bringing spam pages to the website and creating hidden dangers. Baidu's announcement of unrelated static search results may also be punished.
6、 Website Content Policy
It is believed that there is no need to say much about the website content. Everyone knows its importance. Whether it is the content published by users themselves or the internal launch of the website, it needs to be strictly reviewed and modified. Whether the website is friendly to search engines and useful to users depends to a large extent on the page content. How to write the content is not much to say, Mumu SEO said three points: the title and description of each content page are unique; Each content page has unique optimization keywords; The content and url of each content page are unique.
7、 Website data analysis strategy
Any website must have its own data monitoring. After the website SEO strategy is formulated, it needs to be implemented. The effect of the implementation needs to be compared and analyzed, including the website's search engine page collection, website traffic, the proportion of IP and PV, conversion rate, the proportion of traffic of each search engine, long tail keywords, browser use, repeat customers Browsing depth, bounce rate, and browsing pages. Through timely analysis of the data, we found some problems in the SEO strategy, and then reasonably adjusted each SEO optimization strategy of the website to continue statistical analysis of the data. Both the SEO strategy and data analysis should be carried out all the time, and only constant changes can find the most suitable SEO strategy for your website.
Of course, there is no detailed explanation about the SEO strategy. We need to identify our website to find a breakthrough. This is just a change of thinking for many SEO technologies.
Summary:
All search engine algorithms are simulating human thinking, so the key to SEO is not technology, but human thinking, and SEO strategy is higher than SEO technology. SEO cannot be isolated from website operation. Only by integrating SEO strategy into website operation and integrating all SEO technologies into the strategy can SEO effect be maximized.
When optimizing a large and medium-sized website, we must analyze the characteristics of the website, grasp the key points and find the defects. Dig out its SEO potential, and then adopt appropriate SEO strategies. It may not require too much work to achieve very amazing SEO effects. A simple SEO strategy adjustment will immediately improve the effect rapidly.
Again, many websites, especially large websites, do not lack SEO technology and SEO teams. Many times, when website efficiency cannot be improved, if you want to continue to find problems in SEO technology, it is mostly futile. For most enterprises, technology is never a problem. Because for SEO, technology is only the foundation, and ideas and strategies are more important. Breaking the shackles of efficiency is not about technology improvement, but about the transformation and breakthrough of strategies.
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