Have you achieved the user experience of website construction? What is the real user experience
Source: Shangpin China |
Type: website encyclopedia |
Time: January 14, 2014
Baidu algorithm is constantly updated, what is its goal? It is the legendary user experience. What is the user experience? I think different webmasters will have different views. How to reflect the user experience on our own website? This may be a problem that every webmaster should consider.
So today, Shangpin China Website construction company Let's talk about our views on user experience here.
Let's first look at what Baidu Encyclopedia says about user experience:
User Experience (UE for short) is a purely subjective feeling established by users in the process of using products. But for a well-defined user group, the commonness of its user experience can be recognized through good design experiments. The new competitiveness has mentioned the development of computer technology and the Internet in the foundation and practice of online marketing, which is changing the form of technological innovation. More and more attention has been paid to user centered and people-oriented, and user experience is therefore called the essence of Innovation 2.0. In the exploration of China's knowledge society oriented innovation 2.0 - application innovation park model, user experience is the first of the "three experience" innovation mechanisms.
So for our website, what kind of website is in line with the user experience? Here we can refer to Shangpin China's marketing website construction products. Some friends will say that it can solve user needs, but what are user needs? If we don't even know what users' needs are, where can we start to solve them?
But what is the purpose of our website? It's about making money, not solving users' needs. How can websites make money? First of all, we need to position our products and services to target which groups will use our products and which groups will be our potential customers, so often these groups and potential customers, their needs must not be single, they may want to know about our products and services, perhaps just do a survey, check information, only a few people, It is necessary to purchase our products and services directly. If we can only meet the few people who want to buy products and services, we can meet their user needs, which are only a few customer needs.
For Baidu, our website only meets the needs of a few users, so it will be defined as a website with poor user experience, and of course, there will be no ranking. And Baidu makes money by promoting Baidu, which is specifically designed to meet the needs of these users. So. Do you understand how to meet user needs?
Some friends said that we do websites to make money, yes, but what they think is that once my website is launched, we must make money within one month or three months, otherwise there will be no motivation. I just think that this is just a person who sees the immediate interests. Because everyone knows that it is a long-term process to do websites, rankings and SEO. If you don't have patience, I suggest you change your career. Baidu promotion may be more suitable for you! Invest immediately, and you will get results immediately.
Whether the user experience of a website is good or not depends on whether you meet the needs of most people, but the needs of most people are not profitable for us. And those users who will make us profit are also included in these people. If your website only makes user experience adjustments for a small number of people, then you will never have a good ranking. The reason is very simple, because you do not meet the needs of most people, there is no good user experience. Of course, ranking is difficult
So when we do user experience, the most important link is to investigate related issues. What do most users want? Only by studying what these people want, can we have the opportunity to do user experience to meet their needs, then the user experience of natural websites will be high, and the rankings will naturally be there. But during the period of ranking, we almost won't make a profit. It's just an investment stage, and this period of time is often a relatively long process. After we have a good ranking, then we will consider the needs of a small number of users who can make us profit. Will the user experience of our website decrease after the needs of these users are addressed? Certainly not. It will only increase, so the ranking will naturally increase and be more stable, because we have met the needs of almost all users.
Maybe some friends will ask, is it worth talking about so much time and experience to meet the needs of those who have no interest in us? What I want to say is that in order to gain benefits through natural ranking, the first thing is to have rankings, so I think this is very necessary and worthwhile, but we can do some specific optimization, narrow our user group, narrow the user group, then the less needs we need to meet, it will be easier to do, do well, The easier it is to make profits. So how to narrow our user base?
This is the content of product positioning, self positioning and keyword analysis. Of course, there is also an important link, which is user demand analysis. Only when the user needs analysis is done well, can the user experience be satisfied.
A lot of nonsense has been said, but it hasn't been sorted out. Maybe my mind is a bit confused. Let me make a summary
First of all, we need to do user experience. To meet user experience, we must know what user needs are. Only when we know user needs can we meet them. User needs have a lot to do with the positioning of our own products and services, so we need to combine our own products and services to find our user groups, And gradually reduce our user group and improve the conversion rate of users. Do these well, and the user experience will naturally improve.
One problem that must be explained is that to do user experience, the first thing is to address the needs of most user groups, and most of these needs are often unprofitable, so many friends will not do it, but only focus on the needs that a small number of people can bring us benefits. This is obviously a wrong practice, because even if you meet the user needs of less than 10% 100%, your user experience satisfaction rate will not exceed 10%. Do you dare to say your website user experience number? Will Baidu rank your website on the home page?
User experience, in fact, is not so complicated. It is mainly a process of solving user needs, as well as a problem of user group selection and product service positioning. It's easy to say, but it's not that easy to do.
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