Is SEO anxious, eager for quick success and instant benefit, or is SEO encouraging
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-02-24
SEO website optimization It is a term that has been mentioned by too many people. With the development of the Internet, it has become increasingly popular. Now many large enterprise stations will set up corresponding online marketing departments to recruit SEO specialists. The treatment is fairly good. It may be a little hard, but it is still promising to develop based on the Internet. This development trend also has a direct impact on young people. No matter what they know in advance, SEO is a hot topic in their eyes. When the time is ripe, they can make money by taking orders. This is indeed a kind of professional attitude, but after so many years of development, SEO is obviously over hot. In other words, the current SEO industry is quite impetuous, and the atmosphere is not right.
Various and uneven SEO trainings
With the market, there is demand. Now the popularity of SEO has just spawned other industries, and training is the first to bear the brunt. Now, no matter where you go Marketing website construction All industry stations will see relevant recruitment advertisements, such as "free audition, contract signing", "30 day speed Dafa waiting for you to learn", etc. The scale of this kind of training is no less crazy than CET-4 and CET-6. But what's the scene after all this noise? Some time ago, a pen pal wrote a special article about this kind of event, and the truth revealed by the other party was even more shocking. Although SEO training technicians have a certain level, many of them are grassroots. The level of various institutions is uneven, and the crowd they face is jumbled, but they use the same set of textbooks, This chaotic teaching state is not so much the dissemination of knowledge as the use of hot spots to make money. Some people just read a few books, and even without practical experience, they started online training together. What do you think they are trying to do?
Website It is to sell links and bid up link sales
In the SEO industry, it is a golden rule that content is king outside the chain, no matter who does the website, we should pay attention to the most basic principles of this operation. Maybe it is this attention that makes some webmasters see business opportunities again. Although Baidu launched the Lvluo algorithm to crack down on link trading and soft text, there is still a huge market for link buying and selling privately among webmasters. As long as it is relevant, it is still "legal" for everyone to exchange links. Moreover, the effect of regular SEO is slow now. Many people can't wait to arm themselves with links with high weight. What's more, websites are designed to sell links. To a certain extent, they sell more than a dozen links and charge monthly fees. How is this wishful thinking?
SEO magic tools appear frequently - the shortcuts we want are mostly detours
The content should be original before it can be included. I don't think no one knows this, but for a technical house with science and engineering background, there is not so much to say to write. Even if there is something to say, it is impossible to write every day. In the face of such a situation, some so-called SEO artifacts have begun to appear. There are countless collection tools, mass publishing tools, image text conversion tools, top pasting machines, etc. Their existence really saves too much time for website operations, but is this seemingly efficient practice really advocated?
I think we still need to be cautious. After all, there are systems set up in advance behind the development of artifact. They can only achieve some set goals in accordance with the rules and cannot guarantee the quality. Like content collection tools, although they can mass produce the content we need, they are far from original. Even though there are so-called plateau creativity collection tools in the market, But people who have used it know that it is a fatal blow to user experience. However, there are still too many people who take risks to use this tool, just for the sake of quickness, and the purpose has been exposed very clearly, that is, to do the ranking up, regardless of the feelings of visitors, it is important to make profits.
The SEO outsourcing service is as chaotic as training
Now you can get hundreds of search results by randomly searching for an SEO outsourcing service, and the prices charged by these service companies are also various, without a unified industry standard. A friend who has done similar services said that the price of SEO outsourcing is not clear, but based on the purchase of service members, If the other party feels that you are not poor in money, then they may kill you. If they feel that you have no money, then the bid may be lower. If this is true, then SEO outsourcing is really a mixture of good and bad. And now many outsourcing seo services are traded according to rankings, that is, only a word can be made to the home page, and some even do not specify the time for maintaining rankings. Such SEO service transactions that do not investigate the process of obtaining rankings often lead to many irregular operations. Black hat techniques and cheating methods can be used, as long as they have effects. Isn't this mentality and behavior a suicide to the SEO industry?
Black hat is more popular than white hat
Baidu's algorithm is constantly upgraded to combat black hat tactics and search for a clean environment. However, the black hat technique is often more rampant than repeated prohibitions. There must be a strong driving force behind this, that is, the attitude of being eager for quick success and instant benefit. Black hat, as a means of cheating (as I see it), is to take advantage of the loopholes in rules and technology. One kind fails, and the other is to meet the quick needs of some people for short-term benefits. Link buying and selling, keyword accumulation, bridge page and even mirror image are strictly the use of black hats to reduce the website construction process to the extreme. Isn't it just short-term profits?
The SEO industry is indeed a hot topic and a point of rapid growth, but the status quo of the industry's anxiety and eagerness for quick success has also become an unyielding reality. In this case, we will not make any changes from ourselves, and the future SEO industry will only leave us memories.
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