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How should we deal with the site being demoted by K and its ranking being demoted?

Source: Shangpin China | Type: website encyclopedia | Time: April 21, 2014
Every time Baidu's new algorithm goes online, many websites will be demoted by Baidu, some websites will be directly K dropped, and some websites will be ranked down, SEO website optimization There are many uncertainties, such as Website production The ranking of a website does not guarantee that it will not fall down. Due to various factors, the ranking of a website will fluctuate. So when the ranking of a website suddenly falls down, how should we analyze the reasons? Only by finding the cause can we find a solution.
How should we deal with the site being demoted by K and its ranking being demoted?

1. URL and 404 pages

First, check whether the design structure of the URL path inside the website is reasonable. Generally speaking, the URL path should be shorter, which is conducive to the crawling and crawling of search engine spiders. If the design is unreasonable and there are no rules, the inclusion of websites will be relatively poor, and low inclusion will naturally affect the ranking. And check the dead links of the website every day or every week to see if there are a lot of dead links and invalid connections. These connections will affect the experience of users and engine spiders. This phenomenon slowly turns against search engine spiders, which will affect the inclusion of websites. In serious cases, websites will be demoted. It is OK to check dead links by going to webmaster tools. If you do not check the ULR dead links of websites for a long time, it will lead to too many dead links, And you happen to have not done 404 pages (the author suggests that you must do 404 pages, which is also a suggestion of search engines), then your website's ranking can not be lost?

2. Content and 301 cheating

It is suggested that the website should use more original articles and not use the cheating method of collection or pseudo original. It is necessary to deal with the problem by collection. When I wrote this, someone asked me whether it is OK to cheat by jumping now. I don't say that everyone knows that it is just some black hat cheating methods, After improving the ranking and weight of one station, Baidu will use 301 to jump to another website optimized by White Hat. To be honest, this method was possible in the past, but now Baidu can't understand?

3. Exceed by the same industry

This is not only in the Internet, but also in many industries. If you step in the same place, you will be surpassed by other peers. This is an unchanging truth. So don't be satisfied with the status quo. You should constantly surpass yourself. Only in this way can your website last forever.

4. Vulnerability of website

Whether the website has security vulnerabilities, if the construction code of the marketing website is poorly designed, it is easy to expose problems, making the website black, attacked, or added some black chains by some intruders. Once there is a virus phenomenon, the search engine will lower the right of the website, which will also affect the ranking of the website.

5. Friendly Links

Want to check the website of friendship link regularly, and the weight of the other party is 4 or 5? If you say that you will be K after being K, you will also be affected. The author suggests that you have a timetable to check the friendship links for only a few minutes, but many webmasters are too lazy to read them.

6. External chain construction

In fact, I really don't want to write this down, but there is no way. There are still so many novice webmasters and some webmasters who are lucky enough to make such mistakes. I have been to many webmasters who have been K, and I complained that I really shouldn't use this method at the beginning. Now I'm saying that it's useless, but there are also some webmasters who rely on their original experience, Know where your previous mistakes are, so that you can better understand the search engine.

Conclusion: There are many factors that will lead to our ranking decline, which is not terrible at all. What is terrible is that you will lose confidence, which is also an attitude towards life. Ranking decline is also a good thing. It can make you pay more attention to your website, and let you know some rules of search engines. As an old saying goes, failure is the mother of success, We look forward to the success of every webmaster.
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