How to build a successful website? Three keys: content, design, and marketing
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-05-02
Is your website full of interesting content, but the number of visitors is horrible? Indeed, content is king, but there are other factors that will affect Website production Development of. Therefore, while having rich content, you also need good enough design and accurate marketing to maximize the value of your content.
Through learning, you can deeply understand these three aspects of Internet business and understand how to make a website thrive in our virtual era.
Content is king
High quality content will promote the success of the website. First of all, users have needs. They need to be moved, entertained, and attracted to the content and products with materials. Beautiful background and bright special effects may be helpful, but they are only auxiliary means after all. No matter how the design is upgraded, the fact that content is king cannot be changed, because information is the primary demand of readers.
When dealing with website content, you need to grasp the rhythm and collocation. After offering dry goods to readers, it is also necessary to provide them with fresh and hot information and interesting articles. Of course, only by attracting enough audiences can these interesting content generate value and profits. When we inject the genes of wit and humor into these contents, their stickiness and entertainment will reach a higher level. At present, the most profitable content is entertainment information, comments and current politics. If possible, properly creating lists and topics can help you improve the stickiness of content and generate profits. Top 10 lists, for example, can often make readers instantly notice the dry goods on your website.
Designed as rear
The content is king, and the importance of design follows closely, just like the queen next to the king. There is no doubt that only when the king and queen are together can they rule the country well. Think of your website as a country, and content and design need to be elegantly and reasonably matched together to present a perfect state. When the content is ready, the design works with the content to improve the effect, which is the right way.
The necessity of user experience of marketing websites is self-evident, so it is also extremely necessary to improve the effectiveness and design sense of website navigation. Nowadays, responsive website design is popular, and ensuring reliable website functions is a key means to maintain users. Your website should be easy to browse and not overly decorated. At the same time, you should also make a website map so that links can guide users to visit the whole site easily. Only by finding out the user's temperament can we keep them.
In addition, in order to let users focus on the content of the website, you may choose minimalist style. In order to create a unique and unforgettable browsing experience, you can also use jumping colors, unique works of art and other post-modern elements. As long as the design style is unified and does not affect the content presentation, your website has done a good job in attracting users and retaining users.
Marketing Prince
Now that I've met my parents, it's time to see the children. Content is the king, design is the queen, then marketing is the prince. After the website has achieved long-term success, marketing is the third important component. Without marketing, your success and highlights cannot be understood by the public. In this process, you can't get everyone's approval, and you may encounter bumps, but if you don't do it, you will not be able to overview the project and create more profits.
Poor content+strong design+good marketing
If your website design is exquisite and exquisite, and your marketing is comprehensive and in place, then you can certainly make a big splash. Users will hear about your website from various channels, flock to it, and stop because of its design. Then came the problem. Due to poor content and insufficient viscosity of the website, users left one after another because they could not get enough attractive content. Gorgeous and beautiful pictures and designs are not enough to make up for the shortcomings in content. Even if some users stay, they will also ask you to improve the quality of your content.
Poor content+weak design+good marketing
If your content is rubbish and your website design taste is extremely poor, no matter how hard you try to promote it, you will not receive good results. It is true that some impulsive users or curious visitors will come to visit, but this can not form a scale, let alone achieve the goal of XX million visitors. You should know that one of the keys to the success of Internet business is to always maintain the "blood relationship" between yourself and users. To achieve this goal, you need to make your king of content and design work together with the marketing prince.
Good content+weak design+good marketing
Good content is essential, but even so, it is not enough to make your website top. The combination of eye-catching content and brilliant marketing is also difficult to create miracles - because there is a lack of the key piece of excellent design.
The website needs accurate and excellent design to support the content. If the website design is not satisfactory, the effect is cheap, or the design does not match the content, users will lose trust in the website. High quality design will show users the standardization of the website, present high-quality experience, and let users understand that the owner of the website attaches great importance to the design of the website, and has always tried to make it attractive. If this is not achieved, users will not be able to insist on logging in and browsing, even if its content is excellent.
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