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Explanation of the concept of enterprise blog

Source: Shangpin China | Type: website encyclopedia | Time: 2015-07-11
1. Enterprise blog
Enterprise blog is an enterprise application of blog, which is divided into blog applications outside the enterprise and blog applications inside the enterprise, It is used to help enterprises to build and improve the internal and external environment. Since it is the application of blog in enterprises, enterprise blog inevitably has the inherent nature and style characteristics of blog. In terms of connotation, corporate blog is the general name of all discourse behaviors related to enterprises that corporate blog participants send out in the corporate blog environment.
 
Explanation of Blog Concept
In blogs, individual behavior is manifested in the form of discourse behavior, which is mainly manifested in the form of publishing articles, links, hyperlinks, etc; From the perspective of content types, it can be simply divided into four categories: knowledge, information, experience (experience) and resources. Each discourse in an enterprise blog can be classified into these four categories according to its content, or into several of them at the same time. In concept, corporate blog can refer to both corporate bloggers, corporate blog environment, and corporate blog behavior. In order not to confuse this concept in the research, researchers call corporate blog participants or behaviors as corporate blog individuals. Referred to as blog individual; Enterprise blog environment is called enterprise blog space; Corporate blog behavior is called discourse behavior, or discourse for short.

The interaction between individuals in corporate blog space is mainly realized through the interaction between discourse. Different from electronic bulletin boards or instant messaging tools, the discourse interaction in blog space is less immediate, and each blog space is an independent discourse space to express the internal voice of the space owner; In addition, throughout the explosive events at home and abroad caused by blogs, it is not through the response rate between blogs, but through the click rate and browsing volume. Therefore, for the interaction of enterprise blog discourse, the click and browse IR of blog discourse has become the key to the wide spread of blog discourse and the significant impact on real life. The essence of clicking and browsing lies in giving attention and trust. Therefore, in the relatively independent enterprise blog space, the existence of attention behavior makes the blog establish contact. It is precisely because of the establishment of blog relationship network based on attention behavior that the interaction between blog discourse becomes possible and the influence of discourse can flow in the network.

Focusing on discourse, researchers divide blog individuals into subject and object. Also called the discourse subject, namely the utterer; The object, also known as his blog, is the discourse receiver, which can also be called the discourse audience. The analysis of this study is based on the discourse subject, and the followers of other blogs are the discourse subject; The person who pays attention to the subject discourse is the discourse object, namely his blog. Because, in the interactive relationship network established on the basis of attention behavior, every blog may pay attention to and be followed. When a blog individual pays attention to the words of others, his role in the relationship of attention behavior contact is his blog; When the blog's individual discourse is concerned by others, it plays the role of the discourse subject in the relationship of paying attention to behavior contact; However, in the process of role transformation, the identity of blog individuals has not changed at all. However, according to the different directions of attention behavior, their roles in the relationship of attention behavior contact will change accordingly.

2. Speech power
The discourse power includes the basic discourse power, that is, the basic discourse power given by the website when the subject registers as a member of an enterprise blog; It also includes discourse power, that is, the ability of enterprise blog members to influence their blog behaviors or decisions through discourse based on their discourse power.

Here, the discourse authority of enterprise blog members refers to their qualification to publish new posts or comments. The discourse of enterprise blog is mainly reflected in the open text or link published in the blog with discourse authority. Open text has the nature of being readable, responsive and commentable. Since discourse, as a kind of power, always exists in relationships, it is not within the scope of discourse power research because it is introverted and closed, losing the possibility of flowing in relationships.
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