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Advantages of database marketing

Source: Shangpin China | Type: website encyclopedia | Time: August 4, 2014
Through the realization of zero distance communication with consumers through networking, a real-time response mechanism has been formed between consumers and enterprises, making enterprises and consumers a real community group, which is also one of the reasons why more and more enterprises begin to choose database marketing. Compared with traditional marketing methods, database marketing has its own unique advantages.
Advantages of database marketing

1. Achieve accurate product and market positioning

First, database marketing can accurately find the target customer group Beijing Website Design Database marketing of database technology and computer technology can not only help people understand the consumption behavior and tendency of individual consumers of enterprises more deeply, make target customers more detailed and market positioning more accurate, but also can merge and classify individual consumers with the same consumption behavior, and adopt different marketing strategies for these different customer groups, It can often achieve twice the result with half the effort. Secondly, accurately judge the purchase behavior of potential consumers and position them. Enterprises collect and sort out various information of potential consumers through different channels. Then analyze and process these information through database technology, which can extract market information such as purchase behavior standards, preconditions and requirements of potential consumers, thus providing a basis for their choice of competitive positioning. In short, database marketing overcomes the lag of traditional market research Passive, one-sided and difficult to effectively identify market demand and high cost defects.

2. Reduce costs and improve marketing efficiency

First, using database technology, we can accurately find target consumers and potential consumers, and the proposed marketing strategy is more targeted and effective, thus reducing the cost of market research. Second, using the "one-to-one" interactive communication model between enterprises and consumers, they can exchange information and new products or services at zero distance SEO website optimization Product requirements and features are conducive to improving the success rate of technological innovation and reducing product design costs. Finally, database marketing can establish a communication network between enterprises, reduce information asymmetry, ensure the consistency of personal goals and corporate goals, and reduce operating costs. In this way, enterprises using database marketing can avoid using expensive mass media and use more economical marketing methods, thus reducing costs and enhancing the competitiveness of enterprises.

3. Obtain more long-term and determined loyal customers

In database marketing, enterprises often maintain communication and contact with consumers, which can maintain and strengthen the emotional bond between enterprises and consumers. Using the constructed consumer database, enterprises can predict consumers' future consumption behavior and formulate corresponding strategies, so that enterprises can better meet consumers' needs. All these will help consumers become long-term and loyal users of enterprises.

4. Set and enter barriers for competitors

The design and establishment of marketing database is a long-term and arduous system project. The box should be invested with certain human, material and financial resources, and the collection and development of data also need long-term accumulation and continuous improvement. Once an effective database is realized, it will become an intangible asset of an enterprise and a core competitiveness that is difficult to imitate, forming an invisible barrier to competitors and preventing them from entering the target market. Moreover, the use of database for marketing is not as blatant as that of mass media, and the strategy adopted is generally more subtle, which is not easy to attract the attention and revenge of competitors.

5. Measurability of marketing results

The traditional advertising target can only be an ambiguous group, and the number, feedback and effect of its target group can not be accurately known. Database marketing is the only form of advertising that can balance the children, and can correctly judge the response, number and location of customers, which is of great significance to the timely and accurate formulation and adjustment of enterprise marketing plans.

6. The feasibility of business strategy

Database marketing is like an accurate scientific experiment. Before implementing marketing strategies, small-scale side tests can be carried out, and the results can be analyzed to determine whether the marketing strategies are effective.
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