Impact of network economy on traditional industries
Source: Shangpin China |
Type: website encyclopedia |
Time: November 17, 2014
The impact of the network economy on traditional industries is multifaceted. Here we choose some typical industries to analyze, hoping to have a glimpse. First, the Internet has accelerated the entry of the computer industry into the home appliance market. In the past, computers were mainly sold to enterprise users, while household appliances were mainly sold to families. The two did not conflict. As the Internet penetrates into families, it has helped the computer industry open the door to the home market. Various home appliance computers have been launched, and fax, telephone, audio, CD and TV functions have also been added into the home appliance market. Even the home appliance industry is ready to fight a "living room defense war", because the home appliance products are generally placed in the living room, and the Internet battlefield paper is in the living room, Behind it is a cross century, transnational war. The information industry led by the United States launched a comprehensive attack on the household appliances industry led by Japan. In this war, the information industry, which has a short history of development and a rapidly growing market, has obviously gained the upper hand. The output value of the global information industry has exceeded 200 billion US dollars, and is growing at a rate of 15-20% every year. However, the output value of the household appliances industry is less than 90 billion US dollars, and the growth rate of the household appliances industry in the last two years is less than 4%, so the market is nearly saturated. The result of this war forced Japanese household appliance manufacturers to change their production direction and compete for new markets caused by the Internet.
Second, the Internet will change the direction of the computer industry. In 1981, the first personal computer came out, using the Hui soft operating system and Intel microprocessors. Since then, these two products have become the unbreakable standards for personal computers. At present, five companies, including Sun Microsystems, Auric, Netscape, Apple and IBM, advocate network computers to break the situation that Intel and Microsoft, the two information giants, monopolize the computer industry. The network computer has no software and no hard disk. The use of software and data access are operated on the network, so the software and hardware do not need to be upgraded, and the cost is greatly reduced. Similar to other industries, the development of commerce has also gone through a long process of evolution. From the barter market to shops and grocery stores, and then into the era of prosperity - big malls, specialty stores, supermarkets, hypermarkets, one after another. In the midst of this wave of business, online commerce was born quietly and quickly became the most promising business form today. So, what are the advantages of virtual commerce?
The biggest advantage of virtual commerce is that it abandons the traditional brick wall store buildings, huge management, employee expenses, and the rent and tax expenses brought about by the amazing floor space. With virtual space supplemented by software and hardware equipment, it can achieve full time, no geographical restrictions on commercial services, and as long as the business services have characteristics. If attention resources can be converted into purchasing power, unimaginable high sales revenue can be achieved at low cost.
Convenience of personalized service. Traditional businesses also provide personalized services. However, due to the huge amount of energy and money required for the establishment of customer information databases, special training and special zones, excellent personalized services are limited to high-end business consumption circles, and only a small proportion of consumers can enjoy services. Virtual commerce is different. Its foundation is the collection, storage and feedback of customer information, and a large number of personalized services Website Design It is not difficult for consumers to take their seats according to their own preferences. Therefore, the advantage of virtual commerce lies in the means of personalized and humanized services and information interaction to achieve smooth communication with Japanese standard customers.
Unlimited amount of information and convenient query methods, unlimited network resources and information, and the key to manufacturers' actions is to collect and integrate effective value information according to the needs of target customers. Virtual commerce provides an unprecedented convenient way of inquiry. Although many traditional businesses can also talk about computer touch terminals to facilitate consultation, the difference is that the former's inquiry and purchase payment behavior are integrated, while the latter requires a lot of trouble. B2B (business to business business model) has great potential. From the current situation of e-commerce development in the United States, the annual turnover of B2B is 100 times more than that of B2C business to consumer business model. And the report of the authoritative investigation organization FORRESTER points out that by 2003, the global B2B market size is expected to increase to US $1.53 trillion. The above two data are undoubtedly worth the attention of B2C e-commerce manufacturers who are in the mainstream position in China recently. One of the great charms of virtual commerce is that as long as the technology and sales channels are changed, even under the same physical conditions, the sales value and profit will show a geometric growth. If the B2B era becomes the main theme of e-commerce, the day of traditional business concessions may come.
New business models emerge in endlessly. The Internet is a place where dreams can be realized and possibilities can be created. High quality commercial creativity has been greatly stimulated and implemented here. In the early days, it was a direct business model created by Kiel, that is, direct communication between consumers and manufacturers, which simplified the intermediate links, greatly saved manufacturing costs, and achieved scale. Now it is represented by the consumer pricing method of CRay online purchase and sale, and the commodity price is realized by the comparative competition of consumers. Among them, three new bidding modes have been derived: auction, collective bidding, and bidding competition on consumer demand. Imagine all this. It would be almost unimaginable if it were separated from the Internet environment.
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