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Three stages of e-commerce website development

Source: Shangpin China | Type: website encyclopedia | Time: January 9, 2015
In e-commerce Website Design At the initial stage of the website, its primary task is to promote itself, so that users can have awareness and trust of the website. It is unrealistic to talk about how many orders will be generated at this stage. The important thing is to use search engines or their publicity and public relations means to promote websites and related products. In addition, it is also very important to constantly improve the functions of the website, so that users can use it conveniently. So that users can be impressed with the website and improve the return rate.
In the middle stage of the website development, as users gradually have a sense of trust in the website, it will become the key to introduce high-quality flow to the website and improve the conversion rate of customers. Different from the initial focus on search PR communication, the medium-term focus is on the continuous improvement of "quality" and "quantity". Through bidding and optimization of many key words, we can obtain a certain number of visitors, and constantly optimize the website experience while increasing the number of visitors, so as to improve the conversion rate of customers. This stage will involve more marketing strategies, such as keyword positioning, keyword conversion rate calculation, website user experience testing, etc.
At the mature stage of e-commerce website development, users have accumulated a certain number. What is different from the mid term is that at this stage, e-commerce websites are trying to expand new customers, but more importantly, maintaining old customers. Old customers are the foundation of your survival. You should use various technical means to improve the quality of service and improve user satisfaction.
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Disclaimer

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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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