Overall planning of e-commerce website content

To establish a high-quality e-commerce website, it is necessary to conduct detailed analysis and demonstration on a scientific and reasonable basis, grasp the characteristics of e-commerce itself and the characteristics of industrial product circulation, and fully estimate customer groups and trading habits. The construction of enterprise e-commerce website is a highly operational work, which must be carried out around the goal of enterprise marketing. First, determine the theme and purpose of the website Website Design The final objectives and overall guidelines of. It includes the following aspects:

1. Site targeting
To establish an enterprise e-commerce website, first of all, it is necessary to determine the purpose of the e-commerce website, which is to establish an enterprise image, promote enterprise products, promote enterprise services, carry out simple e-commerce business, or establish a complete e-commerce system to carry out e-commerce business through the network.
2. Determination of website information content
       How to build a website into an e-commerce website that is attractive to consumers, the determination of its website information content is the key to success. The richer the information content related to the theme of the website, the more visitors log on to the Internet.
3. Website customer positioning
When positioning website customers, it is necessary to conduct in-depth and detailed analysis of the site of this website's competitors, and position the target audience and customer needs of this website.
4. Setting of website profit model
The setting of profit model is very important for websites. The operating income target of the website is closely related to such factors as the popularity of the enterprise website itself, the future browsing volume of the website, the future publicity and advertising attraction of the website, and the dependence of the purchase behavior of Internet users on the website.
5. Setting of online shopping process
It is a relatively complex technical process to conduct and complete online shopping through e-commerce, but this complex process should be transparent to customers as far as possible, so that customers can operate shopping conveniently, and customers can feel that there is no essential difference and difficulty between online shopping and the real world shopping process. A good e-commerce website must do this: no matter how complex the shopping process is in the internal operation of the website, its customer facing interface must be simple and easy to operate.
6 Setting of Customer Payment Method
The website faces a variety of online customers, and the enterprise website should provide customers with a variety of alternative payment methods.
7. Setting of logistics distribution operation processing
For the goods sold online, the enterprise website must have the corresponding background logistics distribution operation process Website construction The process should be considered at the same time. Otherwise, once the Internet surfer purchases on the website and completes the payment process normally, he or she does not receive the goods he or she has purchased before the deadline, which will have very adverse consequences due to the poor service of the website, thus seriously affecting the reputation of the enterprise website.
8. Online advertising promotion plan
Online advertising revenue is an important part of every website's profit, and it is also a necessary means to establish a good image of the enterprise online. After the establishment of the enterprise website, if we want to retain the original Internet users and attract more new Internet users, we must design an online advertising promotion plan according to the business characteristics and customer groups of the website.