MENU service case
Website construction website design Beijing website construction high-end website production company Shangpin China
We create by embracing change
360 ° brand value__
simplified Chinese character
Simplified Chinese English

Shangpin China Joins Hands with Beisheng Internet to Create a New Chapter in Website Construction

Type: Shangpin Dynamic Learn more

Benefits of professional website construction to the company

Source: Shangpin China | Type: website encyclopedia | Time: January 9, 2015
Enterprise website construction After all, unlike professional ICP or portal websites, it is impossible and unnecessary to be small and comprehensive. Each enterprise has its own specific products/services, and the content of the website should be set around the core business of the enterprise. The enterprise website should not be just a decoration. The website is the most useful marketing tool. Of course, only on the premise that Beijing website construction can meet users' needs for information, can the website's marketing function really play a role. The problem of website planning is the first thing to consider in website planning. First, we must analyze the possible visitors, and then design relevant content in a targeted way. Generally speaking, there are several main types of visitors to an enterprise website, namely: direct users, dealers, equipment and raw material suppliers, competitors, etc. The first two types of visitors are the existing users and potential users of the company, and they are also the objects that website content should focus on. As for suppliers, except for those comprehensive e-commerce websites with B TO B functions, most enterprise websites focusing on information release rarely take into account, so they are not the key content of general enterprise websites. As for competitors, the purpose of the visit is simply to understand the new trends of your company, or the level of website design, and whether there is anything worth learning. For this, you should give appropriate "precautions" when publishing relevant content, rather than let competitors return with full load.
 
Content should be the focus of the website
Since the existing and potential users of the company are the focus of the website, it is necessary to carefully analyze what information they need. Taking a TV manufacturer as an example, a user/potential user may visit an enterprise's website for several purposes: to see what new products are available, to compare the performance and price of products of different specifications, to compare with similar products of other brands, to query local vendors and warranty addresses, etc. If online ordering is possible, Naturally, users also want to know information related to this, such as ordering method, payment method, delivery time and cost, return and replacement policy, etc. Therefore, these contents should be the focus of the website. It is so simple to say that it seems to be the most understandable truth. However, many websites are often "off topic" in content design. Even in the United States, where e-commerce has been relatively developed, the unreasonable design of enterprise websites is also very obvious. In China, it may not be surprising. Establish company image and expand business publicity. It includes the general introduction of the company, such as the company's size, company structure, company products, company culture, company philosophy, business purpose, business objectives, values, long-term planning, the company's honors, some new products that the company is now studying, the company's future development trends, the company's products or services with distinctive characteristics and market positioning, etc. In addition, some high-quality services of the company can also be added. The company information includes not only text information, but also some picture information, such as company building pictures, company staff pictures, especially company product pictures, which makes the company more realistic and convincing to show to customers. Try to make customers understand the company more comprehensively and meticulously.
After all, enterprise websites are different from professional ICP or portal websites. It is impossible and unnecessary to be small and comprehensive. Each enterprise has its own specific products/services, and the content of the website should be set around the core business of the enterprise. The enterprise website should not be just a decoration. The website is the most useful marketing tool. Of course, only on the premise that the website can meet the needs of users, can the marketing function of the website really play a role.
 
Make website planning
This problem is the first thing to consider in website planning. First, we must analyze the potential visitors, and then design relevant content in a targeted way. Generally speaking, there are several main types of visitors to an enterprise website, namely: direct users, dealers, equipment and raw material suppliers, competitors, etc. The first two types of visitors are the existing users and potential users of the company, and they are also the objects that website content should focus on. As for suppliers, except for those comprehensive e-commerce websites with B TO B functions, most enterprise websites focusing on information release rarely take into account, so they are not the key content of general enterprise websites. As for competitors, the purpose of visiting is simply to understand your company's new trends, or how well your website is designed. Is it worthwhile?
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
TAG label:

What if your website can increase the number of conversions and improve customer satisfaction?

Make an appointment with a professional consultant to communicate!

* Shangpin professional consultant will contact you as soon as possible

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]

Communicate with professional consultants now!

  • National Service Hotline

    400-700-4979

  • Beijing Service Hotline

    010-60259772

Please be assured to fill in the information protection
Online consultation

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]