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The Importance of Website Column Planning in Website Construction

Source: Shangpin China | Type: website encyclopedia | Time: April 2, 2015
A good platform can make the enterprise develop well, and more importantly, the establishment of the management system. The website without perfect management functions, no matter how powerful the page is, is just a castle in the air. The establishment of the website management authority of the group company has a beneficial effect on the group enterprise to improve its own management system. With the continuous growth and development of Chinese enterprises, many people attach great importance to the network, because many people now know the specific information of a company through the Internet.

Experts pointed out that if you want to do a good job in the website Website construction It must be in place, but not everyone knows about web page production.

Compared with website page and function planning, the importance of website column planning is often ignored. In fact, the website column planning has a very direct relationship with the success of the website. The website column has the following two functions, both of which are indispensable.
The Importance of Website Column Planning in Website Construction

First, make clear the main points

The network speed is getting faster and faster, and the information on the network is getting richer and richer. However, the visitors are becoming more and more impatient. Open the website for no more than 10 seconds. Once you can't find the information you need, the website will be rudely closed by the visitors. To make visitors stop in a hurry, it is necessary to clearly give them the "outline" of the website content, that is, the website columns.

In fact, the planning of website columns is also a high refinement of website content. Even the most beautiful books without clear outline and structure will be submerged in the sea of books. The same is true of websites. No matter how wonderful the content of the website is, it is difficult to attract the attention of visitors without accurate column refining.

Therefore, the column planning of the website should first be "concise and clear", extract the content of each part of the website in the most concise language, and clearly tell the visitors what the website is saying, what information and functions it has.

Second, guide the lost and clear navigation

The more content a website has, the easier it is for visitors to get lost. In addition to the role of "outline", the website column should also provide clear and intuitive guidance for visitors to help them easily reach all pages of the website.

The navigation function of website columns usually includes the following four situations:

1. Global Navigation

Global navigation can help users to go to any column of the website at any time. And you can easily jump to another column. Generally speaking, the location of global navigation is fixed to reduce the time of searching.

2. Path Navigation

Path navigation displays the columns and paths of the user's browsing page, helping users access the upper and lower columns of the page, so as to understand the website information more completely.

3. Quick navigation

For the old users of the website, they need to reach the required columns quickly. Quick navigation provides intuitive column links for these users, reduces the number of clicks and time of users, and improves the browsing efficiency.

4. Related navigation

In order to increase the stay time of users, website planners need to fully consider the needs of visitors, set up relevant navigation for the page, so that visitors can easily go to the relevant pages they are concerned about, so as to enhance the understanding of enterprises and improve the chances of cooperation.

In the final analysis, successful column planning is based on the understanding of user needs. The more accurate and in-depth understanding of users and needs, the more attractive the website columns will be, and the more potential customers will be retained.
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Disclaimer

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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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