Preliminary knowledge of website construction
Source: Shangpin China |
Type: website encyclopedia |
Time: April 4, 2015
With the popularization and development of the network, it will be an inevitable trend for enterprises to have their own websites and home pages on the Internet. The online home page will not only become a window for enterprises to publicize their products and services, but also the forefront of establishing their corporate image. Just like TV advertisements, poor advertisements turn people off and can be avoided, while well-designed advertisements can be readily accepted, and the home page that is not tired of seeing, beautiful and generous, and creative will also attract a large number of visitors, make more people know and understand, and then love your enterprise. With the advent of the 21st century, in order to thank our customers for their support, we have developed design schemes for different levels of pages according to customer requirements. The preferential prices and excellent planning will give your enterprise a powerful wing. Please join us soon!
We have professional webpage editors to design more commercial and international websites according to your company's industry type and trade needs. The following are our long-term Website construction Some experience summarized in the work is for your reference.
First of all, a good corporate website should have the following contents:
① The website architecture of an enterprise should be composed of the theme hierarchy, content classification, page order, etc. with the enterprise as the core. As every visitor may become a customer of the enterprise, the theme of the website should highlight the detailed description and considerate customer design of the beneficial products or services that the enterprise wants or can provide to customers, while the description of the enterprise's size and strength is just a foil to the theme, which decides that the theme content should be enhanced in content classification, Priority should be given to the arrangement of theme content in the page order.
② Another important role of the enterprise website is to reflect the enterprise spirit, philosophy and corporate culture, which are part of the enterprise's CIS philosophy. This part should also be extended and penetrated in the construction of the website.
③ At the same time, in the planning process, we should also take into account the enterprise's product marketing concept and future development planning. A complete enterprise website should also highlight the characteristics of the industry in which the enterprise is located, so as to avoid misunderstanding of the enterprise's industry from the perspective of vision or text by the first contact visitors, which will lead to deviation in the establishment of the enterprise's image.
④ If the website architecture is the skeleton, then the website content is blood and meat, which is the key for visitors to understand the enterprise. Because the Internet is currently affected by factors such as network transmission rate, the content of the website must be refined and accurate, and must not be misspelled and lengthy, so as to ensure that visitors can understand the core content of the website in a relatively short time. At the same time, we should also pay attention to the timely updating and extension of the website content, especially the information about the latest trends, major corporate events, customer service initiatives, new discounts and new adjustments.
⑤ If an enterprise provides information and trends of its own industry on its website and focuses on industrial content (such as popular science education), it will not only enrich the content of its website, but also improve the grade and access rate of its website, thus making visitors establish an authoritative image of the industry.
The second is the well-designed web page
The web page can bring the most direct visual experience to the visitors, and it is also the key to attract the visitors to continue to browse the enterprise website. From the design point of view, the web page should be a clever combination of text and graphics, literature and aesthetics. If an enterprise's website hopes to be not only ingenious but also creative, in addition to personality and aesthetics in web design, it also generally has the characteristics of distinctive and prominent theme content, simple and lively page design, harmonious and fresh color matching, exquisite and meaningful pictures, appropriate text and graphics matching, and considerate text layout without creating visual barriers for visitors.
Web page design must take into account the constraints of the current Internet, such as network transmission rate, server performance indicators, and client browsing mode. It is not allowed to increase the load of network image transmission in order to simply pursue the luxury of the page. Imagine if the viewer will have patience if it takes a long time for the webpage image to be displayed. Although pictures can make the whole page vivid, they should not be too many, and dynamic pictures should be even fewer, just for the purpose of starting point. Don't make the page jump around, affect the vision, and make the vision without focus.
Publicity and promotion of the website
Most Internet service providers only provide home page creation services for the establishment of user websites. However, according to our experience, many users do not know enough about the Internet, and it is impossible to set up a special person to manage it, so they urgently need someone to support the promotion and maintenance of the website. Therefore, we can work with your company's marketing personnel to plan the publicity of the website (such as advertisements on other websites, links to search sites, etc.). At the same time, after the initial establishment of the website, we can also provide year-round home page maintenance services.
In addition, other departments of the company should give corresponding cooperation in website publicity. After the establishment of the website, they should publicize their website through all external channels of the company, such as various promotional materials and brochures of the company, business cards of the company's employees, advertisements in various media and various publicity channels to highlight their website, so that more people know the company's website, Further establish the image of the enterprise.
Maintenance and management of website
For any website, if it is necessary to maintain sufficient attraction to customers, regular content updates are the only way. The website that has remained unchanged for several months or even a year is unattractive, which can only result in a continuous decline in the number of visitors, and will also have a negative impact on the overall image of the company. If you want to know more about the website construction, please feel free to contact us. We can provide a complete set of user oriented Website Solution 。
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