How to do community marketing (hands-on teaching of dry goods)
Source: Shangpin China |
Type: website encyclopedia |
Time: November 29, 2015
The community is in full swing, and the frequency of many players has been adjusted to the chicken blood file. The rising and falling high voices have boiled the pot of mobile Internet. In the face of the tide of community building in rows, I can't help thinking of the scene more than 110 years ago. At that time, in the hot land of the motherland, community organizations such as the Restoration Association, the Xingzhong Association, the League Association, the Yuewang Association, and the Huaxing Association sprang up. Then, after the Bolsheviks entered China, these seemingly beautiful self-organizations fell into silence until their demise, However, the members of the organization scattered to major mainstream organizations, and continued to shine for the benefit of national sports.
Theoretical background of mixed community
This seemingly unrelated historical intersection provides community players with thinking from another perspective. Building a community is a difficult task with both EQ and IQ, which is not for ordinary people to do. Most people are only suitable for mixing groups, just like entrepreneurship, which is a game played by a few people from beginning to end. The so-called "entrepreneurship for all" should be interpreted as: the whole people participate in entrepreneurship, rather than leading entrepreneurship!
Therefore, based on the bottom line of the industry, we want to remind the community players that if you are not a player expert who is born with both personality charm, professional ability and management ability, please give up your original intention of rising up and taking pride in the crowd. To be a competent "bastard" in the community can also realize your dreams. Unfortunately, many works on the market tell you how to be a hot blooded overlord almost invariably, but few people tell you how to be a capable minister of governing the world or a virtuous citizen. The misplaced propaganda of the sense of role has plunged the community community into the chaos of operation in the uproar. We have written books and prepared good medicine to save the group, but we don't know that the root cause behind it is not the combination of Taoist magic tools, but that everyone should calm down and return to the origin of human heaven: Who am I?
Yes, for most people, we are mixed. Don't deny it. Based on this, this paper focuses on the practical topic of how to mix groups, Beijing website production The company Shangpin China will give you some advice, and I hope you can get something.
The first move to mix groups: role recognition
Before entering a community, please be sure to figure out what you want, what role you want to play, and what you want to give. The essence of these three issues is: purpose, orientation and action plan. In fact, most people never think about it when they play in groups, and then they are foolishly played by groups. The biggest taboo of mixing with the community is that they are not clear headed, which leads to the doubling of opportunity costs. Finally, they become the wandering members of the community, which is very sad.
The second move of mixed group: building target group matrix
As we have just said, it is quite difficult to build a community, and it is not suitable for most of the little kids, but it is not difficult for many people to build a mixed group matrix. It means that when you know your own supply and demand, it is time to plan a mixed group plan around your sense of role. For example, if you are an entrepreneur, you may want to mix marketing groups, venture capital groups, talent groups, industry groups, user groups, etc. This mixed group plan based on entrepreneurial needs is the target group matrix. After careful consideration, it is not difficult to find that this group matrix is simply a copy of the entrepreneurial chain, and the group is just a value library inventory to meet the needs of each chain.
The third move of mixing groups: get the customs clearance certificate
In particular, we should emphasize this point to the group mixing Xiaobai. The first thing to enter the group is to find out who the group leader is, what his temperament is, and what his action path is. If we don't know these three problems, we will step on the edge of the knife to mix the group and play with ourselves sooner or later. Based on the operating depth of most communities at present, the group founder (group leader) is the decisive force of the community, and the mood of the group leader and the group rules are equally important. Therefore, capturing the hearts of group leaders is equivalent to obtaining a customs clearance certificate for mixed groups. There is no way. In China, a relationship oriented society, personal relationships far outweigh rules. This is the same as being a civil servant. The logic of the upper class society you hate is exactly what you prefer to practice at the bottom.
The fourth way to mix groups: output and exchange sense of existence
Getting the group leader's clearance certificate only means that you have a green barrier of mixing groups, which adds an indestructible armor for you to absorb community resources. But if you want to truly empower your original intention, you must attract community energy values through powerful output. Your sense of existence in the community is obtained through the equivalent exchange of your output in the community. This kind of output is not the brutal release of emotions, nor the passive response, but the use of their own expertise to provide value-added for other group members. The sense of existence is not to see your name on the screen, but to think of you clearly when appropriate. That's all.
The fifth move to mix the crowd: scuba diving
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Sorry, this is an evil move. I think the group leader will kill me when he sees this text. But in order to further test the qualities of all the group leaders, I am determined to try male and female. Playing in the water when mixing groups refers to playing a warm role in the group, making the bottleneck and cold community stir up ripples, bringing the target resources in the community to the surface through topic agitation, and then entering the diving link. Diving is not sinking into the bottom of the group and becoming silent, but looking up at the surface from bottom to top, and then hunting the target resources, that is, the deal. Although it's a little evil, the current mixed army is almost silently practicing this move, which works extremely well!
The sixth move of mixing groups: stand in line for the community
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The value of the community has been said to be rotten, and many mixed demons have become immortals because of the community. However, as a conscientious mixer, you must know how to repay the community. Therefore, we advise you to remember to stand in line for the community, and make more contributions to the community you participate in when you brag and shout outside. The general approach is: properly become a community advocate, timely give the community some material benefits, and be a competent community linker.
The seventh move of mixing up: Forgetting each other in the Jianghu
The community has a long life, especially the current community. It is even short to the opening and closing of your eyes. Therefore, please give up the hope of being connected with the community, which does not show your fearlessness. Because the community's condensation depends on the values to follow, and the community's retention depends on the values to release, so what you uphold is not the shell of the community, but a high degree of loyalty to values and a high degree of exposure to values. Breaking away from the label of community and becoming a faithful believer in the industry is the eternal way to mix groups.
Three mixed group brocade bags
The short and pithy seven must kill skills may be able to smooth the obstacles for you to mix with the group, but in order to ensure that you can walk smoothly, I have to give you three brochures for mixing with the group——
The first tip is: do not love war. A community has energy momentum. For outstanding mixed group experts, the growth of the community is slower than that of individuals because of the group blindness effect. So, once you find this critical point, please jump out of the besieged city in time.
The second tip is to avoid resentment. The community is originally a vanity market. Fighting openly and secretly is like the rhythm of the air. After all, there are a few people of great virtue. On the contrary, it is the ink imps who flee everywhere. Even if you are a great general, you can't fight with others. To participate less in right and wrong is to prevent energy dissipation.
The third tip is: learn to control the edge. Don't be outspoken when mixing groups, so that the group leaders are shocked by their achievements. Not every group leader has the breadth of mind. In a sense, your outstanding is actually using the star sucking method to encourage the real control of the community, which will cause trouble.
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