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 Website marketing planning
The website is a comprehensive platform for enterprises to publish information, collect feedback and provide services. Whether the setting of information structure conforms to the use habits of visitors will greatly affect the actual efficacy of the website. We will plan the overall structure and columns of the website after delineating the main target audience groups of the customer's website. Website planning is a relatively professional work, including understanding customer needs, customer evaluation, website function design, website structure planning, writing "website function demand analysis report", providing website system hardware and software configuration plans, Sort out relevant technical data and written materials. Based on this, we will discuss the layout, design style, and the relationship between pages with customers.
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 Website design and production
Among 50 million small and medium-sized enterprises in China, 70% of them have connected their business to the Internet. Therefore, the demand for enterprise websites and their related website building schemes has become unprecedented. As a basic way to publicize enterprises themselves, website production has become a pioneer in the information construction boom. The website production is people-oriented, and the user experience is always the first, not only focusing on the appearance. Web design, website architecture, and code writing are not just a copy and paste process. Website production should highlight personality, pay attention to the comprehensive feelings of visitors, and make them stand out from many websites.
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 Domain name registration
Domain name is an intellectual achievement. It is a commercial mark with literal meaning, similar to trademarks and trade names, and reflects considerable creativity. In the process of conception and selection of domain names, a certain amount of creative work is needed to make the domain names representing their own companies simple and attractive, so that the public can know and visit them, so as to achieve the purpose of expanding enterprise popularity and promoting business development. It can be said that the domain name is not a simple symbolic symbol, but a condensation of corporate goodwill and recognition of popularity. The use of domain names has rich connotations for enterprises, far from being a simple "logo" that can be exhausted. Therefore, at present, both academic circles and actual departments tend to regard domain names as a kind of intellectual property object of enterprises.
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 Virtual host
Virtual host, also called "website space", is to divide a server running on the Internet into multiple "virtual" servers. Each virtual host has an independent domain name and complete Internet server (supporting WWW, FTP, E-mail, etc.) functions. Virtual host is the gospel of network development, which greatly promotes the application and popularization of network technology. At the same time, the rental service of virtual host has become a new economic form in the network era. The rental of virtual hosts is similar to the rental of houses.
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 Stand alone host
An independent host, namely a Dedicated Server, means that customers rent a server independently to display their website or provide their own services. It has more space, faster speed, independent CPU computing and other advantages than a virtual host. Of course, it is also more expensive. Because it is an exclusive server, it has better performance and freedom.
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 Cmail/Group Post Office
The enterprise mailbox has many advantages that make it play an important role in business. The enterprise mailbox with the suffix of enterprise domain name is no less important than a corporate website, which helps enterprises to establish an advanced network image and is another important way for enterprises to promote and publicize their corporate image through the Internet. Contact with customers via email can have a strong brand promotion effect. Customers can learn about the corporate website through the email suffix and log on to the website to learn more about the enterprise. At the same time, when communicating with the outside world through a neat and uniform mailbox, the enterprise can give people a sense of scale and internationalization, thus further improving the corporate image and increasing customer trust.
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 Search engine optimization
Search Engine Optimization (SEO) is a way to use the search rules of search engines to improve the ranking of target websites in relevant search engines. Because many studies have found that users of search engines tend to only pay attention to the first few items in the search results, many websites hope to affect the ranking of search hits through various forms. In particular, various websites that rely on advertising for survival are very important. The so-called "optimized processing for search engines" refers to making websites easier to be accepted by search engines. The profound understanding is that through SEO, a set of search engine based marketing ideas, we can provide ecological self marketing solutions for the website, so that the website can occupy a leading position in the industry and gain brand income.
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 ICP Filing
ICP - (Internet Content Provider) network content service provider is a network operator that comprehensively provides Internet information services and value-added services to users. ICP filing is a kind of management of websites by the Ministry of Information Industry to prevent illegal websites. It is an officially recognized website, just like opening a small shop requires a business license. Icp filing can be independently filed online through the filing website.
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 Website operation and maintenance
Website maintenance mainly includes server software and hardware maintenance, website security maintenance, functional module and database maintenance, website content update. A good website needs to update content regularly or irregularly to continuously attract more visitors and increase the number of visits. Website maintenance is to enable your website to run stably on the Internet for a long time.
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 Logo logo creative design
A good LOGO often reflects some information of the website and the producer, especially for a commercial website, from which we can basically understand the type or content of the website. In a link page full of various LOGOs, this will be highlighted. Think about how important a LOGO that allows people to easily see the type and content of the website it represents will be when your audience wants to find a website with specific content from a large number of websites.
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 Design and production of enterprise brochures
Corporate brochures generally use paper materials as the direct carrier and corporate culture and products as the communication content. They are the most direct, vivid and effective form of publicity for enterprises. At present, electronic enterprise brochures are popular. Enterprise electronic brochures are electronic brochures made by enterprises and published on the network. It is a new enterprise network promotion technology that combines pictures, videos, sounds and words, and has the effect of turning traditional brochures. It can be used for exhibition, product promotion, sample display, etc.
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 Online customer service standard version
Website online customer service, or online front desk, is a page communication technology that provides instant communication between Internet visitors and internal employees of the website through the website. Advantages of online customer service: 1. increase marketing channels; Increase sales opportunities; Reduce operating costs; Consolidate customer relationship; Seamless communication; Knowledge reserve; Precision marketing; Quick reply; Real time supervision.
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 Enterprise SMS
Enterprise SMS: an industry combining software, network and communication. Enterprise SMS is an information business with user information management, information transmission, data query and other functions, which is specially launched for group customers. Group customers can use computers to simultaneously convey notices, information, announcements, etc. to employees or customers with mobile phones, and employees or customers can use mobile phones to directly feed back information to the enterprise SMS platform. Group customers can also make full use of industry proprietary information resources to provide information services to the public in need through SMS, so as to make information resources valuable.
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 Independent ip
Independent IP technology advantages:
In addition to directly using IP addresses to access websites, using independent IP addresses is more prominent in the following two aspects:
1. It can avoid the associated risks under the condition of shared IP, that is, if other virtual host users on the same server are blocked due to attacks (such as DDOS), violations (such as pornography, gambling, drugs), or policy disposals (such as the 17th National Congress of the Communist Party of China and the Olympic Games), they will not be involved. However, if a user has problems with shared IP, Almost all users on the whole server will be affected. If your website is also on this server, your website may no longer be found on the search engine. Only independent IP can solve this problem.
2. Independent IP can greatly improve the level and opportunity of users' websites to be included in search engines. That is, if one IP only corresponds to one website, search engines will think that the quality of the website is very high, and improve the level of inclusion. Under the condition of shared IP, one IP corresponds to multiple websites, and search engines will think that the quality of the website is not high, and reduce the level of inclusion.
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