[Website Domain Name] How to select a domain name?
Source: Shangpin China |
Type: website encyclopedia |
Time: December 22, 2010
How to select a domain name? A good domain name should have six basic elements: short, easy to remember, not easy to confuse with other domain names, not easy to misspell, related to the company name/trademark or core business, and try to avoid cultural conflicts. This paper introduces in detail the general principles of choosing domain names to register domain names from the perspective of network marketing. The reason why domain name selection and registration are included in website construction is that the quality of domain names also affects the effect of online marketing. A good domain name is of great significance for website promotion. Therefore, from the perspective of online marketing, future promotion issues should be taken into consideration when selecting domain names. The general principle for selecting domain names is that domain name resources are limited, or even very scarce. A domain name of an enterprise or website is not just a logo. To a large extent, domain names are also important marketing resources, and domain name registration needs to be treated carefully. A good domain name should have the following six basic elements. (1) Among the short and commonly used domain names with suffixes such as. com and. net, many words or word combinations with few letters and some literal meanings may have been registered by others for a long time, but there are still some ways to form short domain names. Usually, you can use abbreviations of some words, or abbreviations and a meaningful simple word, For example, "cnnews. com", which recently had a domain name dispute with CNN in the United States, is a combination of Chinese abbreviation "CN" and English "NEWS", but its meaning can still be seen. In addition, sometimes, although English words have been registered, it happens that Chinese Pinyin is relatively short and has not been registered. This kind of Chinese Pinyin domain name is also a good choice. It is also common to use pure digital domain names, such as 8848.com, 85818.com.cn, etc. The domain name should not be more than how many letters? In fact, there is no absolute standard. The current rule is that a domain name can contain up to 67 combinations of letters and numbers (including three letters of the suffix). The domain name of networksolutions.com, the international domain name registration agency, is also very long, so the number of domain name characters is only relative. It's better if you can achieve 5 characters or less, but you don't have to stick to it, just for reference. (2) Easy memory In order to let others understand and remember, in addition to the small number of characters, easy memory is also a very important factor. Generally speaking, common words are easy to remember, such as Art.com, business.com, pets.com, bank.com, china.com, internet.com, etc. However, other domain names with special effects or pronunciation are also easy to remember, such as yahoo.com, Amazon.com, etc. Another meaning of being easy to remember is that it is easier to explain when you recommend your website to others. Therefore, the domain names with confusing pronunciation or hyphens are not ideal. For example, the domain name of Stone Group is stone-group.com. When you recommend your website to others, it is always troublesome to explain that there is a hyphen between "stone" and "group"? (3) There may be several reasons why it is not easy to be confused with other domain names. One is that the two parts of a domain name mentioned above use hyphens; The second situation is that the domain names with the suffix. com or. net belong to different owners. For example, NetEase's "163. com" and 163. net of the 163 electronic post office can easily cause confusion, and many people can't distinguish between the two; The third situation is the confusion between international and domestic domain names. For example, "85818. com. cn" is the domain name of an online shopping website in Zhengguanghe, Shanghai Meilin, while "85818. com" belongs to another website. (4) It is also important that it is not easy to misspell. A misspelled domain name is like a dialed wrong phone number. Sometimes it may even be used by competitors, causing immeasurable losses. Some websites even rely on other people's misspellings to increase the number of clicks. In addition, domain names with a large number of characters or domain names formed by irregular combination of abbreviation characters are also prone to spelling errors. (5) Related to the company name, trademark or core business, when we see "ibm.com", we will think that it is the domain name of IBM. When we see the domain name of "etravel.com" or "auctions.com", we will think that it is online travel or auction website respectively. This is undoubtedly a huge wealth. No wonder some special domain names can sell for millions of dollars. Because of this, some enterprise names or trademarks will cost a lot to solve after being registered as domain names by others. (6) Try to avoid cultural conflicts. It is obviously inappropriate for a formal company to use "Hitler. com" as its domain name. In the middle of 2000, the domain name "sina. com. cn" of Sina.com, the largest Chinese website, was also questioned, and even asked to change its name. The reason was that "SINA" had the same pronunciation as "China" in Japanese, and "China" was a slang term for China by the Japanese right wing. Therefore, the domain name of Sina.com caused dissatisfaction among some Chinese in Japan, and was noisy. Although Sina did not change its name, it should take a warning and try to avoid possible cultural conflicts when choosing a domain name. label: Beijing website production
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