Few people give up in their efforts. Maybe the previous step is successful, and you just give up. Network is the direction of our continuous efforts. A website has not ranked for a long time and has no traffic. How many friends come for dreams, but give up because of reality? How to promote the network so that their enterprises will not be eliminated?
In fact, the standard of our work is the search engine. If it meets the internal standards of search engines, it will be promoted. If you don't play cards according to the routine, you will be expelled from the team! Today, I will not talk about specific technologies, but only share some practical experience. If you really understand, I believe it is not a problem to increase the traffic of some websites ten times!
First, mobile landing point
A5SEO diagnostic customers, although some websites do a good job, but the traffic does not go up, a large part of the reason is that the website traffic landing site problems.
To build a website, you must analyze how much traffic there is in the industry, in which aspects the traffic is concentrated, and how many columns are needed to complete it. There are always some websites that deploy core traffic to the columns, or put keywords in the columns on the home page. This is the wrong way to land.
Is your website traffic correctly divided into landing sites? Is the primary and secondary relationship deployed properly, and is the traffic landing site deployed enough?
2、 Page Frame Chain
For any website, Website construction The page frame and internal chain of are the most important links. In our SEO diagnosis website, most of the websites with problems are also on the internal chain structure of the framework.
What kind of website framework is conducive to SEO processing? Intuition can be understood as: clear and natural, the user should reach the goal in one step, and the page layout should be as simple as possible, not complex.
For example, in some websites, users click "buy", and the settlement page of "shopping cart" appears, and then the payment page of "ICBC, Alipay" immediately appears, which is true. But what about some websites? The "Harvest Address Confirmation" and "Payment Method Page" will continue to appear. It's OK to do SEO. Spiders can't catch it, but what about not doing SEO? There will be many invalid pages!
The above example is to tell you that the content that can be displayed on one page should not be divided into multiple pages:
Many websites have such "extension" columns at the bottom or top of the content page, which should be made into "sliding doors". The above is a game station, can't there be such columns as "overspeed related collection, overspeed related atlas, overspeed related information"? But in the actual process, a large number of websites have made these mistakes! There are too many strange designs.
Third, effective inclusion and promotion
Why do most websites rank poorly? Take the enterprise website as an example, at least 50% of the websites do not know how to promote the website and how to effectively update the website content! After that, 30% of the people knew about the SEO promotion and update of the website, but did not do so, for example, the update did not include, the promotion did not include. In the end, only 20% of websites are doing reasonable promotion, updating and maintenance, which is the so-called "28" rule.
For different categories, websites of different sizes need different efforts. For example, an ordinary enterprise station is as simple as a blog, which can be updated once a day or two (100% of the original information). What about industry websites? It requires at least 30% of the integrated original, 20% of the pseudo original and 50% of the high-quality replication (generally, 50-500 data is updated every day).
Effective inclusion means that at least "60%" of the information published by the website can be included, while excellent websites should reach more than 80%.
What about the outer chain? If more than 50% of the external links published by website promotion personnel every day are completed (within 48 hours), if 70% of the external links are included, they can be classified as excellent. Different websites need different numbers of external links. General enterprise stations suggest that the total number of external links should include: 3000 (Baidu platform detection). It is suggested that the industry type should be more than 10000, or even tens of thousands.
Fourth, loyal user development
The increase of website weight is cumulative, so is the increase of traffic. This is the so-called loyal user, just like we log in to WeChat every day.
There are two main ways to cultivate loyal users. One is to meet the needs of users and require rapid, extensive and accurate information. Users can see the information they need when they go to the website, which is very fast. If there was no useful information on the website last time, no one would read it. Some websites have done a lot of columns, but many columns are very slow to update, which not only affects the search engine, but also seriously affects the user experience of the website! Wide information means that in the same industry, your website information is wide enough, and wider information can obtain users' continuous demand experience! Needless to say, news needs to be accurate. Many websites exaggerate to write articles. At first, it seems that the eyeball effect is good, but it will only be tasteless after a long time.
The second aspect is the "hard power" of the website itself. For example, some functions bring more user experience to users. It is said that the computer butler is better than the 360 guard (probably because the hooliganism is criticized), but the author still chose 360 for one reason: the user prohibition rate can be seen in the optimization acceleration startup item. After all, I am not a user, and most users must be right (I don't know if Tencent can improve).
For a website, a "browsing record", even a "related article", or a "slide mode" may enhance the loyalty of users!
These are the main points Bian Xiao introduced to you. After understanding these points, are you afraid that your website will not rank or flow? High traffic websites all have the above in common. These are the reasons why the website has no traffic and no ranking. Don't always blame Baidu for reducing the authority of the website. Search engines will not punish websites for no reason!
