After the brand website is completed, how to optimize the seo?

Keyword research and optimization:
Conduct keyword research to identify keywords related to your brand and business. Select keywords with certain search volume and low competition, and optimize them to the site title, meta description, page content, URL and other locations. Ensure that the keywords are naturally integrated, and do not stack too much.

Content optimization:
Creating high-quality and valuable content is the key to attracting users and search engines. Make sure your website provides rich, unique and useful content. Optimize the structure of the content, and use titles, paragraphs, lists and other formats to make it easy to read and understand. At the same time, use relevant keywords and internal links to enhance the relevance and connectivity of the page.

Website structure and navigation optimization:
Make sure your website is clearly structured, concise, and has user-friendly navigation. Optimize the link structure of the website so that search engines can easily access and index each page of the website. Use technologies such as XML website map and breadcrumb navigation to improve website accessibility and navigation experience.

External link construction:
Establishing high-quality external links is one of the important factors to improve the ranking of websites in search engines. Look for authoritative websites and industry media related to your brand, and try to get their links to your website. In addition, participate in forums, blogs, social media and other activities in the industry, actively establish relationships with other websites, and increase the exposure and number of links of your website.

Website speed and mobile friendliness:
Make sure your website loads fast and is mobile friendly. Optimize image size and file compression, and use browser caching and CDN and other technologies to speed up website loading. In addition, ensure the usability and good user experience of websites on mobile devices, because mobile first has become an important indicator of search engine algorithms.

Regular monitoring and optimization:
Continuously monitor and analyze the data of your website to understand user behavior and traffic sources. Use tools such as Google Analytics to evaluate key indicators, such as website visits, bounce rate, conversion rate, etc. Based on these data, the evaluation is carried out.