SEO+SEM creates a profitable blog
Source: Shangpin China |
Type: website encyclopedia |
Time: November 25, 2015
How to create a profitable personal blog? I think this is the issue that most bloggers are most concerned about. There are many topics related to "how to build a profitable personal blog" on the Internet, and there are many corresponding posts. However, after browsing more than ten articles, the author found that those articles did not say much about the main points. today Beijing website production The company Shangpin China will share some practical things and tell you how to create a profitable personal blog.
Step 1: Website planning and blog positioning
In fact, website planning is a very important step in the process of website construction, but it is often overlooked.
A reasonable website planning can lay a good foundation for creating a profitable personal blog. This may not show its advantages in a short period of time, but if you want your personal blog to develop steadily in the long term, website planning will be very important. Of course, this article will not comprehensively discuss the topic of website planning. We will only select a few points related to creating a personal blog to make money.
First, there are several prerequisites:
1. Register an email (Yahoo or Google is recommended) to receive mail and activate various money making accounts.
2. Have a detailed address where you can receive letters, gifts or remittances.
3. Apply for a bank card to collect money. It is better to open online banking at the same time to facilitate collection and account inquiry.
4. Open Alipay or Fast Money online banking, because many websites pay you commissions through these online banking systems.
1. The importance of server selection;
After the domain name, let's talk about the importance of the server. If the website wants to run safely for a long time, it must ensure that the website server can provide long-term stable support. Just think, what if your website is attacked without basic security guarantee and nothing else?
When selecting servers, we must not take advantage of small gains. It is recommended to choose a large platform that is reliable and has a good reputation in China. At least they will not collapse suddenly one day in the future. If it is a personal blog, it usually mainly publishes some articles in the form of text, and the memory requirements for the database and the server itself are not very high. If the website is in the initial stage of development, then traffic, bandwidth and other factors will not have high requirements. After all, the corresponding services will be upgraded according to the situation in the later stage. But we must pay attention to one thing. Those who use a virtual host must remember to choose an independent virtual host. They are willing to spend hundreds of yuan more every year, and don't share a virtual host with others. Otherwise, we can't tell whose website is in trouble, and we will also deal with your website on the same server. At that time, we will have a hard time.
2. The importance of domain name selection;
The main traffic of many websites still depends on the search engine portal, and the importance of domain names to SEO seems to be declining day by day. However, this does not mean that domain name selection can be very casual, because a good domain name can at least improve the influence of our brand and facilitate readers' memory.
Domain name selection is very important! Once the domain name is selected in the website planning stage, it cannot be changed at will in the future. Because the change of domain name will not only lead to the adverse effects such as the reduction of website rights and revenue, but also part of the previous efforts made to promote their own brand will fall through.
We must remember that we must be single-minded in doing things. We must not be interested in doing a movie resource download station today, and go to do a lossless music sharing station tomorrow. The domain name is your brand. You can only lay the foundation for success if you choose one and go all out to do it well.
If you want to create a profitable personal blog, you should also learn to position the blog. If your website is not accurately positioned and the promotion content is in a mess, it is difficult for readers to find what they need here, and naturally they will not stay too long.
You want to write SEO website optimization Experience or website building tutorial, or online earning knowledge, operation promotion, etc., must be clear. Otherwise, you can only be as messy as Code Jun. The promotion will not leave too many users for a long time. Less and better than more and more, we must remember this sentence. Only by accurately positioning your personal blog can you attract accurate users and effectively make profits in the later period.
After the blog positioning, you can clearly know what type of articles you should write, and you can usually carry out directional original or pseudo original. Clearly positioning the blog and improving the content quality are all the work to lay the foundation for creating a profitable personal blog.
Step 2: Promote and optimize
Imagine that if someone uses a search engine to search your website or brand name, and in addition to the promotion content in the front row, it is not your website that ranks first. How can I find you? This is the importance of promoting optimization, and SEO is a very important means.
Of course, in addition to cost-effective SEO, the common QQ group promotion, forum promotion, blog exchange, website contribution, etc. are all worth trying. This work may be very tiring, but if you don't do it, you will not get the return you want.
There are countless articles about website promotion experience and optimization skills. Yuan Chengxu will not give an example here. In a word, it is the old saying that choosing the one that suits you is the best. Promotion is a long-term job. Effective promotion and optimization can accumulate a batch of initial fans for your blog on the premise of ensuring the basic quality of website articles, and life will be easier when the number of fans gradually increases.
Step 3: Reliable profit model
Why do personal blogs generally not make money? Because everyone wants to do the job of hooking up white wolves empty handed, hoping to earn money by setting up a blog at random. In fact, many things are not so simple, which is why I want to add "reliable" before "profit model".
Now many so-called quick online profit tutorials make the profit model of the website very simple and easy to operate, which makes many Xiaobai webmasters want to move too much. After you read a hundred such articles, you will find such an interesting thing: This is not reliable!
Let's talk about a reliable profit model. Swear to God, this is Marketing website construction The company has shared the blood vomit of Shangpin China.
1. Rely on advertising to make money;
Don't want to spray me after reading these words, saying that this is no worse than other online earning tutorials. If your website has good traffic and visitor data every day, there will be no shortage of people looking for you to advertise, and the advertising space on the website will certainly sell very well. Of course, you won't read this article.
What I'm talking about here is making money by advertising, which is naturally aimed at those websites with weak traffic. Yes, you guessed right. Small sites without large traffic support can only put online league advertisements. However, some people can't collect 100 yuan of cash in a year, and some people can at least offset the expenses of servers and domain names by relying on the advertising fees of NetUnion. Although you can't make a lot of money, you are skilled.
The matching of online league ads is based on evidence. Generally, the accuracy of online league ads matching on mature platforms such as Baidu and Google is not too poor. The webmaster who has put online league ads may know that the unit price of ads corresponding to different keywords is different, and some keywords are relatively unpopular and obscure, and a click may cost only a few cents; Some keywords are popular, and one click can only be a few blocks or dozens of blocks. What we need to do is to increase the exposure of advertisements corresponding to such popular keywords on our website.
How to do it? At the beginning of the establishment of the blog, we should investigate the corresponding popular advertising words to determine the theme of the website. For example, the unit price of the matched advertisements will not be too low in terms of "entrepreneurship", "online earning", "finance" and other words that have always been popular. We must set up corresponding columns and publish more relevant articles, so that the advertisements matching the column pages are naturally related to these popular keywords. Even if only one or two visitors are likely to click it in a month, it will bring you a good profit.
Friendly reminder: the current technology of NetUnion's advertising platform is relatively mature, and the machine can easily judge whether you cheat or not. Once there is a problem with the data, entering the manual review phase will face the danger of being banned. Trust me, don't be smart. I used to have a curious try, and then I was banned forever. I failed to apply for unblocking several times, and then I gave up forever.
Blog moneymaking projects can be roughly summed up as follows:
1) Advertising Alliance. This is the most common way to make money for personal blogs. The general method is to register with the advertising league and pass the review, obtain the advertising code, and put the advertising code on the blog to start making money. Here are some advertising alliances suitable for personal blog applications: CHANET reward for achievements (personal websites or blogs are preferred to make money, and a variety of advertising products are optional); LinkedIn marketing (there are many advertisers in LinkedIn, so it is easy to make money); German zanox Union (with or without website, the payment currency unit is Euro); Dawen Alliance Marketing (more advertisements, you can make money with your own homepage).
2) . Affiliation plan. Many websites provide affiliate marketing plans for the development of their own businesses. For example, as we all know, Task China, in fact, has attracted countless netizens to register as its members through affiliate plans. At present, there are many websites that provide affiliate programs. In particular, the popular paid survey websites basically have their own affiliate programs to attract more registrations. The general method is: affiliate members who register with these websites get promotion links to promote on personal blogs, and guide others to register for promotion commissions. Here are some affiliate projects with good reputation that many people are working on: Task China (provide an affiliate plan that earns ten thousand yuan a month, and guide others to register as members through your blog, and you will get rich commissions). First survey network (fill in a simple questionnaire, and you can get cash, and guide others to register and return commissions) Asia Friendship Center (Through your blog, you can guide a male member to register for $1, and a female member to register for $2, which is enough to send a check of $50. Many people with personal websites and blogs are doing it, and the reputation is very good.) American ACOP consumer survey (every person recommended to register as a member will give you 0.5 US dollars, and if it is 10 US dollars, a check will be mailed to you. Recently, many people in China use false registration to cheat to make money, so it is difficult to apply for an account) German CIAO survey (guide others to register through your blog and add 5 yuan commission to your account after answering a questionnaire) has many more, Not all of them are listed.
2. "Internet++" profit model;
In this era of "Internet+", why can't we take personal websites as carriers and combine traditional industries to create a profitable personal blog? To put it more generally, it is to use the "platform+product/service" model to make profits on the website.
If you have resources or can integrate resources, that's great; If you don't have resources, but have some professional skills, that's also good. But if you have nothing, I suggest you be practical. After all, there must be some. Even if we often talk about the O2O mode, if you only have online platforms and no offline resources, how can you do it?
Take my website as an example to help you better understand this point. The main business of our website today is nothing more than making small things like website construction, website optimization, and soft writing. I have promoted our website to the outside world, which has gained a little popularity. But it doesn't matter what I do. The important thing is that I should promote the website so that more people can understand and accept it.
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