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Haidian website construction - how to analyze competitors' websites?

Source: Shangpin China | Type: website encyclopedia | Time: August 16, 2018

1、 Check promotion methods

What promotion methods have competitors' websites used?

1. Link Mode

Enter site in Baidu: //ihucc.com ）, you can see the inclusion of competitors.
You can see the backlinks of competitors. There is a lot of knowledge about backlinks. For example, backlinks are related to PR updates. Backlinks of some search engines are inaccurate. Query methods of different search engines are no longer discussed. If you are interested, you can search for "backlinks of websites" and "how to query backlinks of websites".
To put it simply, the backlinks of competitors' websites are: Be patient with what websites point to competitors' websites, and you can click on these backlinks one by one. Some of them have made friendship links with other websites. You can see if you can also make friendship links with this website. Some competitors' websites post links on some websites, so you can know what websites competitors usually go to. Have you found this website? If not, you should start now! Some are special promotion methods. For example, once again I found that a large number of backlinks of a training website came from KU6. Upon checking, it turned out that he had uploaded many training videos on KU6! Or from many links and so on.

2. Query the keyword, website, customer service number and email of competitors.

Frequently search the content of competitors on search engines, and you will also find a lot of news about them. For example, where did the other party leave a website and where did they post a post.

3. Let Google help you keep an eye on your competitors!

Set the other party's company name, website and so on as the keywords of Google's newsletter. As long as these keywords appear, Google will send them to your mailbox, which is equivalent to that Google is dedicated to helping you stare at them. But you'd better apply for a new email, because there are a lot of Google News, which will soon fill your email! And when setting, do not set popular ones that are closely related to competitors. For example, the other party's customer service, phone number, the other party's BOSS name and so on!
 
2、 Query domain name and hardware

1. Query competitor's domain name
It can be found through Wanwang. However, sometimes the registrant and company of a competitor's domain name may not be themselves due to some reason, but you can search for relevant keywords to have a look, and may also get other clues.

2. View the opponent's server
In general, independent servers are a symbol of strength. (Assuming so, it doesn't mean to belittle anyone)
Check the competitors' servers. First, query the IP address of the server through the domain name. There are many tools on the network to check out. Search BAIDU for "domain name corresponding IP query". Websites with similar functions are as follows: //www.linkwan.com/gb/broadmeter/VisitorInfo/QureyIP.asp 。 If you know the IP address of the competitor's website, you can know the corresponding server location and the number of websites on this server. Similar tools can be found by searching "Server website quantity query" on BAIDU. If there are many websites on a server, it means that it is a virtual server, otherwise it is an independent server. Some competitors have many domain names, which may be used as auxiliary stations or link stations, and may be placed on the same server at the same time. Through this tool, it is also possible to know about the competitors' domain names. For example, the other party has one COM and one CN domain name, perhaps the former keyword is A1, the latter keyword is A2, but we are familiar with only COM website, for CN's website does not understand, and may not know other businesses of competitors. (PS: It seems that the website links on the same server will be considered invalid and the weight will not be transferred.)

3、 Look at the code

1. Study the source file of the website home page and view the keyword settings of your opponent.

For competitors' websites, first analyze the home page, then analyze the secondary page, and so on.
Click the browser page --- View the source file. A notepad pops up, where you can see your opponent's keyword settings.
<title>xxxxxx<title>is the theme of this website. The title of the main page is the main business of this website. The importance of title is relatively high. If it is a sentence here, but it contains keywords, then this company should have optimization experts!   
Meta name="description" content=The description of this page generally contains keywords that are also related to competitors.
Meta name="keywords" content="is the keyword of this page, but now it has little meaning, and search engines have basically ignored it.
There are some other codes, but we don't need to pay attention to them. After all, for e-commerce, the important thing is the product. For e-commerce, SEO must be moderate and safe. Just deal with the basic problems!

2. Check about 10 product pages to see how the competitors have optimized

If the title of each product page of the competitor is the title of the product and the description is the first paragraph of the product introduction, the product page of the competitor's website should be an automatically added title and description. Otherwise, it is set manually.
At the same time, you can check whether the ALT description is added to the image on the competitor's product page. Check the web page source file to see if there is a description after ALT in the code. To some extent, we can see the optimization strength of competitors.

Information source of this article: Haidian website construction

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