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How to find users' needs in website construction?

Source: Shangpin China | Type: website encyclopedia | Time: September 4, 2018
In reality, there are many failure cases of websites. For example, some websites blindly pursue cool page design, and even take great pains to do so. However, in addition to stimulating the eyes of users when they see it, the content of websites is empty and boring, which has no other use - university website groups. Some websites simply emphasize content, thinking that as long as the content is enough to satisfy users, they can capture users' hearts, so they largely ignore the visual experience of the page. This also makes it difficult for users to focus their visual attention on the website.
The ultimate goal of website construction is to let users find the information they need, and let users establish an impression of a website design structure in their minds. Therefore, the only evaluator of the quality of website construction renderings is users. To build a good website, it is necessary to understand what users want. A flashy website is not what users want. They pay more attention to the balance between the sensory and substantive experience of the website. In short, the usability of a website is more important to users than anything else.
In the final analysis, the real practicability of the website is reflected in the perfect combination of web page effect and content experience, so that the website can attract users to come in and browse while being able to see the essence of the content, and gain the purpose of their viewing the website, so as to organically improve the possibility of their active return visit and enhance the trust between the website and users, Promote the conversion rate and realize the ultimate goal of mutual benefit with users _ university website group. So, what aspects should the practicability of the website be improved from?
Excessive pursuit of website creativity will backfire
Generally speaking, if it is not a creative design related industry, the website does not need to deliberately pursue innovation in the visual experience, as long as it can create a comfortable browsing experience, it is sufficient to create a teacher's personal homepage system. On the one hand, excessive pursuit of visual innovation will greatly reduce users' attention to content, which is likely to cause the neglect of the substantive content of the website - university website group. For example, users can't find more useful things after scanning the website for a few seconds, they will close the page and leave, and there will be no need to visit again, because for them, gorgeous and cool pages correspond to empty and simple content.
Mobile websites should emphasize the convenience of operation
Now many websites have built their own mobile websites in order to capture mobile users. Due to its special use scenarios, mobile websites should consider the practicability of websites, especially the convenience of operation, compared with the PC side. For example, if the user wants to return to the home page immediately after browsing multiple pages, if it can only be achieved through continuous return operations, in this process, the user's patience will be greatly dissipated, and the impression of the website will be greatly reduced.
Quickly meet the needs of users
When users click to enter a website, they often don't want too much irrelevant information to occupy their own time. How long they can stay on the website depends on what can be seen on your website. Then the content classification layout of your website must be clear, so that users can identify the target content they need at a glance, Instead of allowing users to choose and guess ambiguously. In addition, all text users on the website do not read the university website group carefully. At this time, it is necessary to highlight the key points and quickly guide users to get the information they want to know. This also confirms what the article said at the beginning. Don't just focus on the surface without focusing on the inner, that is, the content should be valuable.
Don't ignore the search box
As the basic equipment of a website, the search box can easily be ignored. When the content of a website is too complex, users have a habit of browsing the website, which is to input keywords of target information through the search function, so as to screen out the relevant information that best meets their needs. At this time, the role of the search box is very important. Don't underestimate this detail. With the search box, your website will be more practical. Teacher's personal homepage system.
To sum up the above four points, if a website is meeting users' needs, it needs to take more consideration of users' actual use scenarios and needs, rather than subjectively imposing its own ideas on users.
 
This article comes from Shangpin China: High end website construction
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