One of the SEO optimization methods for an old webmaster to steadily improve the external chain

One of the SEO website optimization methods for an old webmaster to steadily improve the external chain

　　 SEO website optimization It is divided into two parts: optimization inside the website and optimization outside the website. The optimization inside the website mainly refers to the optimization of website structure and page relevance. The optimization of relevant internal links needs to be done well at the beginning of our website, and we can control it by ourselves. However, external cooperation needs to spend a lot of time to find relevant partners, and now the websites are chain friendly, such as gold. It is difficult for external cooperation. Because of the impact of external links on relevance, inclusion and weight, it directly leads to different keyword rankings and search flows. Now it is generally believed that external links account for more than 60%~70% of SEO, It is far more important than the internal optimization of the website.

In the current way of publicity, the resource cooperation between websites also serves as Beijing website production It is an important method of promotion. The simplest way of cooperation is to exchange links. Other cooperation of the website includes content sharing, resource exchange, mutual recommendation, etc. Although the form and operation method are different, the basic idea is the same, that is, to achieve the goal of common development through cooperation under the condition of having certain marketing resources.

The strategy for external cooperation is to use B2B High end website construction , information platform and other platforms registered as enterprise members, similar to the form of website, publish:

1. Information about the external cooperation of the website, including exchange of friendship, advertising space rental, advertising exchange, and information about related activities. As large B2B websites and platforms or famous industry websites have a large number of corporate customers in activities, most of whom are also their own websites, they must also have this demand for external cooperation, because our website is very good in terms of PR and traffic, and after publishing specific information and requirements for cooperation, there must be a large number of people coming to us for cooperation, This saves us the time to actively search.

2. As a window of the publicity website, it publishes relevant news and activities of the website. B2B platform is the place where some small and medium-sized enterprises depend on for survival. Our release of training activities can attract senior executives to browse and deliver to our website.

3. Publish company related topic pages on these platform websites, join the company's website links around a training topic, and attract traffic. Many B2B websites themselves have a large number of stable visitors, and most of them are enterprise users. It is cheaper and easier to publish relevant topics to B2B websites, and both the internal traffic and the ranking on search engines are good. After successful publishing, it does not need too much maintenance.

4. Because of the relevant rules of the search engine, the website will not repeat the content of the website in the first few pages of the search engine at the same time, but B2B websites can make up for this problem. If done well, they can repeat the display, greatly enhancing the credibility of the website.

5. Relevant soft articles and relevant materials can be published on these platforms without too many restrictions of major companies on the documents, and the publicity methods can be flexibly selected.