Five steps of keyword research for SEO website optimization

Five steps of keyword research for SEO website optimization

　 First: Understand keyword search results

Generally, Baidu is targeted in China, so the next data is based on Baidu search engine.

1. Key words with search results of about 500000: cold words, easy to be on the home page after optimization.

2. Keywords with a search result of about one million: ordinary words, just increase the optimization slightly.

3. The keywords with search results of about 5 million: medium words, need optimization strategy support and strong optimization efforts.

4. The keywords with search results of more than 10 million: they are popular words, which are difficult in terms of time and difficulty. They are generally optimized in a team mode, and they need sufficient resources to be supported to get an ideal ranking.

　 Second: View the number of title search results

When you search for keywords in Baidu, the search results are not completely correct, because Baidu word segmentation technology will make some results containing the keyword appear. To accurately understand the keyword search results, you must enclose the keywords in double quotation marks, so that the search results are the most accurate.

Third: Keyword bidding

Although the more competitive ads for a keyword, it means that the keyword is valuable, but if there are ten in the search results page, you can consider giving up the keyword. Even if you spend a lot of time to optimize the word, after ranking first, because there are ten competitive ads in front, the traffic obtained is also very small, Sometimes we should know how to choose.

　 Fourth: Observe competitors

Every keyword will have competitors, and you must count competitors' Beijing website production Information, such as domain name age, website collection value, Google PR value, number of friendship links, number of external links, site optimization, article quality, etc., must be recorded in detail for reference!

　 Fifth: keyword index analysis

The keywords must have a search volume. If no one searches, there is no traffic even if the keyword is the first. The analysis of the index value can use some third-party software such as Google Administrator Tools, Baidu Index, etc. When observing, pay attention to the wind vane and know how to identify false indexes.

The research steps of keywords are basically in these five aspects. Of course, some keywords with commercial value need to be understood through various data. Many webmasters choose a few keywords at random High end website construction In fact, this is not correct, and the key words must be determined through research.