As the new station has just been launched, it is naturally impossible to obtain such elements as traffic ranking under the condition of "three no". Relatively speaking, the new station is not risk free when doing the external chain. For example, if the external chain of the new station increases too fast, it can be included quickly, but it is easy to enter a long assessment period, among which there are countless examples of the external chain increasing too fast and entering the assessment period. In the opinion of the author, the new station should pay attention to several matters when increasing the external chain. Such as increasing frequency, relevance, quality, stability, etc. Only by meeting these requirements can the new station be rapidly promoted to the ranks with high weight and good ranking. Today, the author talks about several matters that should be paid attention to when the new station does the outer chain. 1、 Increasing frequency of outer chain
After the new station goes online, it needs to do the external chain, but when doing the external chain, the webmaster should control the frequency of increase. It is not allowed that the number of external chains will be thousands before the new station goes online for a week, so it is easy for search leads to move the website into the long assessment period. Moreover, for the new station, the external chain increases too fast because of the "three no's" reason, It will make the search engine think that the website is not for the sake of users, but for the sake of optimization. Moreover, none of the webmasters knows how effective the search leads to the external chain. If you say that the external chain is powerful, it will not be K station, but some of the external chain's tens of thousands, hundreds of thousands, even SEOWHY have been K station. Therefore, the new station should not try to challenge the bottom line of the search. The increase frequency of the external chain must be stable, continuous and regular. It is not just launched yesterday. Today, when I check the external chain of the website, oh my god, there are thousands of people. The most direct consequence of this increase speed is entering the assessment period.
2、 Correlation of the outer chain
There is a saying that I think it is particularly appropriate to use it in the new station to increase the external chain of the website, that is, sing whatever songs you want to sing in the mountains. In my opinion, if a new website wants to get a good ranking quickly, it naturally needs to let the search lead you to know your website, and the outer chain is the channel for spiders to crawl into the website. When doing the external chain in the new station, one thing to pay attention to is relevance, just like an actor who is said to be GOOD by his peers and the audience, the effect of GOOD is not the same, because the layman looks at the bustle and the expert looks at the door. Therefore, the first step for a new website to build an external chain is to make the external chain relevant. For example, if your website type is website construction, then the place where the external chain is published should be related to the website. For example, webmaster type forum websites, such as forums, now there are all kinds of forums, and your own website type is website construction type, The forum selected is naturally related to website construction. Even if the other party's forum has a section that is not related to website construction, we only select the section that is related to website construction, and others can be ignored. New stations should make good use of the relevance of the outer chain, and only the outer chain with stronger relevance will play a greater role in giving new stations quick access to included rankings.
3、 Quality of outer chain
Every webmaster knows that no matter what type of website it is, the quality of its published external chain is not the quantity. Especially for the new station, because Search Allure has not fully understood you, it is necessary to make the spider's crawling channel smoother if you want to make a good impression in the eyes of Search Allure. Moreover, the role of the external chain in website ranking cannot be ignored, so when a new station is doing the external chain, it first needs to determine the weight of the platform on which it publishes the external chain. Popular points, the higher the weight of the publishing platform, the better the quality of the external chain. Just like you choose the encyclopedia category as the outer chain and the forum category as the outer chain, the quality of the former is guaranteed to a certain extent, while the latter, because there are too many people publishing it, has left little to itself. Moreover, in the process of website optimization, a high-quality external chain can enable a new station to achieve the same day's inclusion, just like a website snapshot will be seen soon after a new station goes online and publishes some external chains on Baidu Know, Baidu Space and other platforms. Therefore, when the new station is doing the outer chain, don't be greedy. Paying attention to quality will be a powerful weapon for you to win.
4、 Stability of outer chain
"BD went crazy, and half of my outer chain was lost!" This is a complaint often seen on the forum. In fact, is it really Baidu's reason or your external chain is too junk, which makes the search engine think it is useless? For new stations, it is particularly important to maintain the stability of the outer chain. Because of the lack of weight, new stations cannot be like the old ones, and even if some outer chains are lost, it will not have a great impact. New stations need stable external chain support to rank, and these external chains will be an important weapon for new stations to compete with old stations. How can the new station maintain the stability of the outer chain? One is to choose a stable publishing platform. The reason is that if the publishing platform cannot be opened in two or three days, how can we ensure the effectiveness of the external chain? Second, the external chain has a long-term nature, especially the external chain published in the forum. If the external chain is blocked and deleted due to advertising, then all the previous external chains are invalid. Third, the value of content in the external chain. Maybe you will find that even if the external chain published through the forum is included, if the content is meaningless, it will be deleted quickly. To sum up these points, the webmaster knows how to choose a stable outer chain when making an outer chain for the new station, and whether the outer chain is stable has a great impact on the new station.
Therefore, the new station needs to determine the good degree of the above points when doing the external chain, so that its new station can have the capital to shout with its rivals. In the next article, we will talk about how the new station can make a high-quality external chain. Today, we will simply talk about the matters that the new station should pay attention to when making an external chain. If your station is a new station, then you need to lay a good foundation. Don't let the search quotation be included stably before starting to assess the website. It is better to lay a good foundation than to make painstaking efforts later!
