How to handle the relationship between words and image brands in website construction

Whether your favorite font is an old-fashioned serif font, a modern sans serif font, or a free-form font, make sure the font is readable first. This sounds simple, but no matter how fashionable fonts look, if you don't understand them, your readers won't understand them. Some fonts are too strange and impractical.  

You can also customize your own font, but when you do, please verify that it is compatible with all web browsers - otherwise, when people visit your website, the text will not load correctly. To avoid this problem and still achieve this unique feeling, choose a web page font, Website construction This is hosted by a server, such as Baidu, embedded in the browser, and then directly encoded on the website. Although this sounds very complicated, the actual process is very simple. It ensures that your custom fonts are formatted according to your intent on the website.

Highlight your content with pictures

When setting up a website, your pictures should not be more gorgeous than the information conveyed by your brand. However, if used carefully, subtle image emphasis or base can increase creativity and aesthetic depth. Intentionally place high-quality photos to show your audience what you represent, even before they read any text.  

Always make sure that the pictures match the content on the website. They should clarify and amplify the brand's voice so that people can imagine what it means to be part of your customers.  

For example, consider Nike consumers - the target customers of the brand are successful, and their goal is to motivate their audience to become fierce and tenacious violators. Their smooth graphic atmosphere shows that owning Nike devices can cultivate this personality. In other words, carefully designed pictures convey powerful nonverbal cues.  

When building a website home page, you can also try to create a background or banner image to create more dimensions and perfect brand logo.  

For example, if your enterprise has a sense of art, such as galleries, fashion brands or design companies, add vivid texture images to illustrate the concept.  

For example, when building the website of the graphic design studio Pentstar, this is done by inserting the rotating slide of large photos into the geometric collage of small photos. The result is that movement, color, shape and mixed media support the company's emphasis on imagination and innovation.