How to build medical industry website for online marketing?

　　 How to carry out favorable marketing promotion

Baidu bidding has many advantages. As long as the website is online, you can get a stable website ranking by registering a Baidu bidding account for payment. As long as there is enough money in the account, the ranking will always exist, and will not change because of the change of Baidu algorithm. The cost of this online marketing is relatively high. But there is no need to invest a lot of manpower. As long as there is a website, individuals can manage Baidu bidding account specifically. It does not require too much manpower to complete the rest of the work, and can manage multiple website bidding accounts by one person, which is difficult for SEO optimization.

There is a big advantage in terms of keywords. The number of words optimized for general SEO website optimization is limited, but Baidu bidding does not have these problems. As long as the account is rich, you can bid for many keywords and get a stable website ranking.

　　 But this method is not perfect

The cost of bidding is too high. For ordinary companies, Website construction Invest tens of thousands of yuan a month in medical network marketing. High investment may not bring high returns. As long as the account has no money, the ranking of the website will be lost immediately, and the website basically has no traffic, which is not conducive to the survival of the website. Baidu bidding will have malicious clicks, and there may be competition in the same industry. Malicious clicks are very serious, and some malicious clicks may even cost hospitals thousands of yuan every day, but SEO optimization does not exist this situation.

They all have their own advantages and disadvantages. The enterprise can make a choice according to its own capital budget and actual situation. If the company is short of funds, it should invest more funds in SEO optimization.