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Ideas for SEO website optimization

Source: Shangpin China | Type: website encyclopedia | Time: May 14, 2012
Website production Shangpin China (ihucc.com): SEO website optimization Every SEO staff has its own set of optimization methods, which vary from person to person. But as an excellent SEO person, when taking over a website optimization, he must have a complete set of optimization ideas, formulate an optimization plan according to the optimization ideas, and carry out optimization work according to the plan every day, so as to achieve twice the result with half the effort. If SEO personnel do not have a complete set of optimization ideas, the situation will become very bad. The following is a set of ideas that the author summarized when optimizing the website to share with you.

        1、 Start updating the content of the website

After understanding the actual situation of the website, according to the analysis results, we can correct the problems that are not conducive to optimization of the website. If there are no problems, we can start to update the content of the website. When updating content, we must have high-quality original articles, or at least high-quality pseudo original articles, to avoid a large number of reprints and junk articles. Optimize long tail keywords while updating content, and link to other pages of the website in the form of anchor text, so as to optimize the internal page and structure of the website.

　　 2、 Analyze the actual situation of the website to be optimized

With the rapid development of e-commerce, almost every enterprise has its own corporate website. Then, when SEO personnel take over a website, the first thing is to check the current actual situation of the website. For example, whether the structure of the website is conducive to optimization, whether there is a website map, whether the internal links of the website are reasonable, whether the necessary 404 error pages and 301 permanent redirects exist, whether robots are correct, whether the website has dead links, and so on. After confirming the above questions, analyze whether the keyword selection of the website is reasonable, and what are the snapshots, collections and external links of the website. Only after fully understanding the above information can we start the next step.

        3、 Improve the user experience of the website

The content of the website is continuously updated, and the external chain is also increasing in order. The website can bring some traffic through optimized long tail keywords. At this time, it is necessary to study the user experience and improve the user experience of the website, so as to improve the viscosity of visitors to the website and the probability of revisiting. When the viscosity of the visitors to the website and the probability of revisiting the website are relatively high, the weight of the website will naturally increase. Once the weight is increased, it is difficult to rank the website.

　　 4、 Gradually build the outer chain of the website

"Content is king, and the outer chain is king". It is believed that every SEO staff is familiar with this word. The outer chain is one of the most important factors that determine website ranking. If the website is a hidden treasure after updating a large amount of original content, the purpose of the outer chain is to connect the treasure with the outside world, so that more people can find and develop the treasure through this bridge. At the same time, a high-quality external chain can also significantly improve the weight of the website, which is more conducive to the ranking of website keywords. Just keep in mind when building the external chain, and pay attention to the stability, effectiveness and relevance of the external chain. Otherwise, it is of little significance for the website to add more external links.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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