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Several effective ways of SEO website optimization

Source: Shangpin China | Type: website encyclopedia | Time: May 30, 2012
Several effective ways of SEO website optimization
1. Keyword density.

It is easy to understand that keyword density is the percentage of times a keyword appears in the whole article. In the early days, search engines believed that the more frequently a keyword appeared in an article, the more relevant the article page was to the keyword. In the ranking of search results returned when searching for this keyword, the article page will also get a better ranking. Such ranking algorithm was quickly used by many webmasters, and a large number of irrelevant keywords appeared in an article, thus "cheating" the ranking of the keyword. As a result, the black hat SEO optimization method based on keywords was born, which is a digression.

In short, the early concept of "word frequency" did not consider the length of the article, but the concept of "density" now considers the expression of the word frequency concept after the length of the article.

At present, the popular view on the Internet is to control the keyword density at 2%~8%, and the author does not deny its correctness. However, according to the author's observation, the low density of 1%~2% of the article pages has won the top ranking. So generally speaking, the keywords on the page of short articles should appear two or three times. It is enough for the keywords on the long article page to appear 5~8 times, and you must not stack too many keywords. As long as you write normally, keywords will naturally appear in the article.

Several effective ways of SEO website optimization
2. Key words appear at the beginning and end of the article.

The beginning of the article is the content that the search engine spiders first read, such as Beijing website production , so the weight of this part is slightly higher. Key words appear in the first 50 to 100 words of the text, especially with key words as the beginning, which can effectively optimize the relevance of the article. However, in general, even if you deliberately appear keywords at the beginning of the article, you should adhere to the principle of natural occurrence.

In addition, it may be because most traditional articles summarize the whole article at the end, and the presence of target keywords at the end of the article is also recognized as a way to improve the relevance of the article.

Several effective ways of SEO website optimization
3. Keyword form transformation.

When optimizing an article, not all keywords must appear in the form of target keywords. Usually, other keywords are used to make the sentence more fluent. It is also a way to optimize the key words of an article by properly incorporating the change form of key words when writing an article. Generally, the forms of keyword changes include synonyms, synonyms, words that say different things about the same thing, and so on.

In addition, there is no reliable basis for whether the embodiment of the same keyword in different languages will be recognized by search engines. However, Baidu seems to be able to identify keywords in the form of pinyin.

Several effective ways of SEO website optimization
4. Keyword splitting.

This method is applicable to key phrases, and can also be regarded as a kind of keyword situation transformation.

Take the keyword "optimization article" in this article as an example. In addition to this form, it can also be split into the form of "optimization of an article".

Of course, when keywords appear in the form of split, it is necessary to ensure the proximity of the split keywords as far as possible, and try to reduce the number of words in the middle of the split words.

Several effective ways of SEO website optimization
5. The key words are like disassembly but not disassembly.

This is difficult to explain, and I don't usually encounter many situations.

Taking "optimizing an article" as an example, keywords can appear in the form of "optimizing a keyword when writing an article".

In conclusion, when writing an article, as long as the central idea is clear, keywords will naturally appear. The articles with clear ideas and structures usually start at the beginning of the article and summarize at the end of the article, so the key words naturally appear in the first part of the article. It is also normal for different forms of keywords to appear in the article without deliberately targeting a certain keyword.

So, although this article introduces several methods to optimize the keywords of articles, we should follow the natural and unintentional purpose in actual operation.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

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