E-commerce website construction process and business negotiation skills

Part I Business negotiation skills

1、 Sales process

Signing process: visiting customers, delivering proposals, agreeing service projects, signing business contracts and collecting money, and collecting customer information
Order placing process: fill in the relevant order placing form, submit the contract and order placing form to the Contract Management Department, the Contract Management Department reviews the business contract and relevant forms, the reviewed contract and form to the Customer Service Department for order placement, and the Customer Service Department submits the contract and form to each department for production according to the contract and form
1. Looking for customers:
(1) The importance of looking for customers: looking for customers is the primary condition of sales work and an important way for sales personnel to maintain their business life. Sales personnel must develop a good habit of looking for customers, and do not wait until there is no customer to look for again.
(2) Ways to find customers: telephone directory/newspaper, magazine, TV and radio advertising/introduction of relatives and friends/various exhibitions, field collection/Internet/customer introduction/industry association/supermarket articles/office customer directory
(3) Key points of looking for customers: look carefully and you will get something; Dig, dig, dig again; have a beginning and an end

2. Visiting customers:
(1) Telephone interview:
The most commonly used way of contact is fast, convenient, flexible, and direct, but it also requires a high level of conversation skills for sales personnel.
The purpose of telephone appointment is to let a stranger take his time to listen to us in a short time, so as to reach an appointment
Four episodes of telephone interview:
 Attention: the emotion brought by the voice has an impact on people's psychology. A warm voice is easy to make people happy, so when talking with customers, please use a very excited voice to attract the attention of the other party;
 Raise interest: on the basis of the other party's willingness to listen to you, find a good reason for the other party's interest (design favorable scripts in advance);
 Improve desire: expand on the topics that the other party is interested in, but do it all, and mention the other party's desire to know more;
 Suggested action: timely terminate the topic and make an appointment. Keep in mind that you can't explain the company and business content clearly after a phone call. Even if you can, the other person will not be interested or have time to listen to you, so the phone is only used for making an appointment.
preparation:
 Prepare paper and pen: record the key points of customer information transmission. As the saying goes, a good memory is better than a bad pen, so that no matter how long it takes, relevant customer information will be found, which is conducive to the development of your own business. Must form the good habit of making phone records;
 Prepare polite expressions: politeness is the external expression of personal accomplishment, and polite expressions will be a good start for business interviews. For example, "Hello, I'm XX from China Enterprise Network", "Please ----", etc., speak at a moderate speed, and too soon will make the other person feel impatient;
 Prepare the content of the presentation: prepare the telephone draft that can arouse the interest of the other party;
 Prepare the voice of a smile: Although the other party can't see your person, they can score you through the voice. Use a good mood and smiling voice to talk with the other party, you will gain;
 Prepare customer information: have a basic understanding of customer background information. Such as the main project, industry background, peer e-commerce success stories, etc., to achieve "know yourself and know the enemy, never lose".

How to arouse the other party's interest:
 "Hello, this is China Enterprise Network. Is your manager there? We are conducting a survey of enterprises on" e-commerce - opportunities and challenges for the development of Chinese enterprises ", and will provide corresponding solutions based on the survey results of your company". Note: The way to ask questions: "Do you know anything about e-commerce?", "Does your company have a website?" Business representatives can design a questionnaire based on previous cases to understand the basic situation of customers and provide demand.
 "Hello, this is China Enterprise Network. Is your manager there? I once sent him (you) a copy of the information on E-Commerce - Reducing Enterprise Costs (not necessarily sent it). How do you feel after reading it"?
 "Hello, what is your company's website? I want to see the company's introduction and product information on your website."

matters needing attention:
 Don't talk too much at the first time, just know whether the other company has a website;
 If not, it has reminded the other party that e-commerce has been widely concerned;
 If yes, check the other party's website to see if there is anything that needs to be added and improved;
 Call again in a few days.

General terms (reference):
 The other party connects the phone: Hello, I am XXX, the business representative of China Enterprise Network.
 If the person answering the phone is not the person you are looking for: Is Mr. X there? (If the other party's answer is not available) When will Mr. X come back? I have some important matters related to the development of your company to talk with him. (If the other party is too busy and inconvenient) May I have your phone number? I will definitely contact you another day.
 Pay attention to the tone and attitude: if Mr. X is on the phone, please say a few words: Mr. X, how is business recently? Closer to the topic, Mr. X, we would like to discuss your company's domain name registration and website establishment! China Enterprise Network is the earliest and largest B2B e-commerce website in China. We provide various services for enterprises. Since there are many projects, can we have an interview?
 To arouse curiosity and ask about the appropriate interview time: Sir/Madam, you see, we didn't express clearly on the phone, so let's take a moment to talk face to face, OK? Are you free this afternoon or tomorrow morning? Sir/Madam, I also know that many families have looked for you, but if you can give me 15 minutes, you will find that we are exactly what you are looking for. Mr./Ms. I know you are very busy, but if you do, you must find the best one. Give us a chance. You also have a comparison. I believe you will not waste time. You can't say "Do you have time?" Instead, you should lock the time for him to choose (choose one of two)
 Be sincere and repeat the interview time: OK, see you Monday afternoon! Politely hang up after the customer hangs up

 Telephone precautions: build customer confidence in you; Help customers understand their needs; Simplify your conversation; Emphasize the interests of customers; Be polite.
 Telephone follow-up:
Follow up on yourself: record the date, time, times, name, reason and feedback of the other party for follow-up;
Follow up to customers: think about problems from the customer's standpoint, and take care of them. Purpose: To build customer confidence, make him feel that CE is customer-centric, and let customers feel that we care about the enterprise rather than just looking for benefits.

(2) Interview
Try to have an interview: "Sir/Madam, I know that many families have looked for you, but if you can give me 15 minutes, you will find that we are exactly what you are looking for." "Sir/Madam. I know you are very busy, but how do you do it, you must find the best one, give us a chance, you also have a comparison, I believe you will not waste time. " "OK, no problem. I will prepare a full set of information and let you receive it as soon as possible, but if I explain it to you for 15-20 minutes, you will be clearer. After you hear it, you can decide whether you need my further service, OK?" "Sir/Madam, you see, we didn't express very clearly on the phone. Let's take a moment to talk face to face, OK? Is it more convenient for you this afternoon or tomorrow morning?" (The rule of two choices)

Preparation for interview:
 Personal preparation and punctuality - it is impolite to be too early or late, and you can arrive 5 minutes before the agreed time; Clothing - clean and tidy; Speaking - speak Mandarin without dialect nouns; Don't make too many gestures; Don't speak too fast; Etiquette - pay attention to the details. For example, don't cross your legs in front of customers; Emotion - adjust your emotions to the best state, and face customers with the most full enthusiasm.
 Be prepared to analyze the customer's background, the company's nature, size, market distribution and operation, the company's possible problem customers' awareness of the Internet, whether there is a website and the basic situation of the customer's industry, as well as successful precedents in the industry. Interviewers in the company and some personal basic information competitor analysis.

Marketing tool preparation:
Company information - promotional materials, briefings, price lists, contracts; Business card/ Pen and notebook

Points for attention during interview:
 Listen to what customers are saying with real interest and focus;
 Never assume that you know what the customer is going to say, because it will interrupt your attention, so you won't listen carefully;
 Understand what the customer said and listen to it. This is the only way that you can make customers feel comfortable;
 Always keep eye contact with customers, observe their facial expressions, and pay attention to their tone changes. Generally speaking, actions are better than words.
 Professional salesmen should learn to listen with their eyes;
 Take notes of the words the customer said, which will help you listen more carefully and remember the other party's words;
 When you want to speak or are disturbed, learn to restrain yourself;
 Encourage customers to talk about themselves - most people like this. The more he talks, the happier he feels, the more he will lean towards you. Everyone likes to listen to others, so listen patiently;
 It is advisable to actively imitate the words and deeds of customers. He smiles, you smile, and learn to nod.

3. Transaction:
(1) Seize the right time to close a deal:
 After proposing solutions
 After explaining the scheme
 After the purchase signal appears
Verbal signals:
 When inquiring about the specific service items and the effect of mesh production;
 When asking about the effect of Internet access and which customers have brought better benefits at present;
 When asking about the production cycle;
 Show sympathy to yourself or when the topic reaches the peak;
 Start bargaining.
Behavioral Buying Signals:
 When constantly reading the company's data;
 It is required to visit the company when showing strong interest in the company;
 When starting to discuss with a third party;
 When showing excited expression;
 The body leans forward, nods and leans forward continuously, smiles.
(2) Facilitating Skills:
 Encouraging customers can motivate customers emotionally, and have a greater opportunity to enable customers to make decisions to participate in and carry out website construction. For example, using incentive story news clippings and so on, real cases can attract customers' attention and make them think about the importance of Internet applications to their enterprises;
 Implied promise If the customer does not prevent the business from asking questions and recording information, this is an example of implied promise;
 When facing important decisions, ordinary customers need time and feel difficult, but it is much easier for them to decide on some sections, so they will feel much easier to shift their attention to small decisions;
 Dangerous business representatives who do not close a deal can analyze the risk of not building a website to customers, because the future development of the industry and the Internet will directly affect;
 Overview of benefits When the customer hesitates, the business representative can briefly summarize a series of benefits brought to the customer. These are the company's commitments to the customer, and the customer can obtain this benefit only by paying a small fee;
 It is suggested that the lower price business representative can cooperate with the company's other products to meet the customer's needs if he/she finds or learns that the reason for the customer's refusal of service is that he/she cannot bear the proposed cost;
 Reasons for failure to close a deal When various methods have been tried but failed to achieve a deal, the business representative can try to ask the customer the real reason for not participating in the plan before leaving. Usually, when the customer removes all psychological precautions, the truth will be revealed. When the real reason is known, the business representative can try to deal with it to achieve a deal.

(3) Objection handling: "Objection is a good thing". Objection shows that customers are interested in products and services. Business representatives can find a way to close a deal based on customers' refusal!
There are two main ways to deal with objections:
 Reduce the chance of objection
 Opportunities to deal with objections effectively
Attitude towards handling objections: relaxed, not nervous, sincere, listening attentively, restating questions, proving understanding, answering prudently, maintaining goodwill, respecting customers, coping tactfully, preparing to retreat, and keeping the way back.
Tips for handling objections:
 Challenge method: directly ask the customer's opinion: "How much do you think this price is expensive?" (the customer said that the price is too expensive)
 "Yes to... but...": accept first, acknowledge, and then fight back
 Citation method: flexibly use successful cases and prepare existing industry cases
 Data conversion method: the method of transferring customers' attention to data and other sales tools and persuading them.
 Daily accounting method: convert the cost of the product to the daily cost and value.

4. After sales service:
"Perfect sales starts from after-sales". Closing a deal is not the end of sales. The quality of after-sales service determines customers' trust in sales representatives and loyalty to the company. Sales representatives can visit old customers regularly to find out their satisfaction with products and services and explore new business opportunities. The sales representative can contact the customer service department to solve the customer's problems and needs in a timely manner.
Response to common objections:
Our company is too small to need Internet access?
(1) Small talents of the company should go online, actively expand their business scope, and improve the speed of business processing, so as to prevent them from being eliminated in the future market field, so that the enterprise can continue to expand its scale and remain invincible;
(2) The Internet has no region or size. As long as you have your own independent domain name and website, people from all corners of the world can visit you, even if the company is small and influential;
(3) In my opinion, Internet access does not depend on the size of the company. As long as it can bring real economic benefits to the company, it should be done. Internet access enables small companies to obtain the same opportunities as large companies in the face of business opportunities.
I don't have much interest, just want to know about it?
(1) Then you have the awareness of network. If you can come to our company when it is convenient, you will know more about this aspect of consultation;
(2) We are a professional Internet ASP service company. If you want to know, you can come to our free training every Tuesday and Friday. May I send you some materials now?
What are the benefits of Internet access to our enterprise?
(1) Examples of customers' competitors accessing the Internet are available. XXX enterprise is the same product as you. They have already gone online. Don't you want to know the benefits that the enterprise gains from it? I have prepared some materials. When do you think I will send them to you?
(2) It can be introduced according to the industry background of customers and the advantages of China Enterprise Network. Many of our members are in the electromechanical (chemical) industry. You can directly trade with peers on our e-commerce platform (Introduce the features of our products and services).
I don't have time now. Let's talk about it later!
(1) I know you are busy and I can wait for you, but you'd better register your company's domain name today, otherwise your company will lose a lot if it is stolen by others
(2) Then you can look at our materials first, and I will call you to introduce other services that you will be interested in. Your phone number is?
Our products are sold domestically, so there is no need to go online!
(1) If your customers are widely distributed, contact the provincial line through the Internet;
(2) Our members are all bosses or supervisors of domestic enterprises, and domestic sales of products can also expand the influence and sales channels;
(3) It should have its own website to expand publicity. The market and scope cannot be limited to domestic sales by the General Administration;
(4) It is not necessary for products to be exported to the Internet. If you can establish your own website, it will also be very helpful for the domestic sales of products. The number of domestic Internet users is all over the country, and now it has reached about 60 million;
(5) Domestic sales also need information, and enterprises should keep moving forward. If they join the China Enterprise Network, information resources will continue to flow, expanding the company's business scope and improving the company's business speed;
(6) Understanding the marketing trends in the international market can help every enterprise decision-maker better grasp the direction of the enterprise. Whether the products are sold domestically or abroad, it is necessary to promote them more widely through the Internet, or they will be eliminated by the market.
Our company acts as an agent and does not have its own products. What if the promotion is not for others?
(1) The company needs to establish its own corporate image, whether as an agent or as a dealer. Only by carrying forward the company's image can we better promote the products distributed or represented by the company;
(2) The main purpose of your website is not only to promote, but also a good opportunity to show your strength to some potential partners. Other enterprises are likely to cooperate more with you when they see your ideas and strength;
(3) The brand of the online company is your domain name, and the entrepreneurs who inquire online know your company's domain name and products, which will not affect whether your company is an agent product or not;
(4) The purpose of building a website is not only to sell products, but also to show our enterprise, culture and strength to various partners to win more cooperation opportunities and information;
(5) If you set up your own website, you will not only improve your company's knowledge, but also provide yourself with a sales channel. The new operation mode will make it easier to communicate with the agent company in the future and enhance the trust.
Our products are too professional, not popular products.
(1) The development of the Internet is a trend, which can cover everything;
(2) Products with strong professionalism should establish brand effect in the industry, and establish a leading leader in the industry. Because there are people from all walks of life browsing our website, which must also include visitors from your industry. When you see your products on the Internet and are satisfied, you will be sure to contact you. More importantly, we face not only domestic enterprises, but also foreign enterprises, so that your enterprise can connect with the world's peer enterprises and develop together;
(3) This is not a problem. The key is to see your product from what perspective. The more professional you are, the more professional you will be able to attract professional users online. And the Internet is open to the whole world. It is impossible to get nothing on the Internet, and we are BtoB, not BtoC;
(4) The product is more professional and should be online. With your own website, you don't need to explain professional knowledge to your customer every time on the phone, just give him a website to browse the professional description of the product on your website;
(5) Since your company's products are highly professional, you should go online to let other enterprises know about you. More importantly, you can communicate with other enterprises through the Internet. Only by communicating with each other can your enterprise make more progress.
Our products are in short supply and do not need Internet access.
(1) The shortage of products shows that the products themselves are quite competitive, so the promotion of the Internet will play a role in fuelling the flames. Otherwise, if your competitors open the network market more than you, you will undoubtedly be in a passive position;
(2) The supply of products exceeds the demand, which is a good thing. Your customers have recognized your products, so you have a good foundation for promoting them on the Internet. Even to say the least, from the perspective of cost saving and customer convenience, you can use the intuitiveness, convenience and importance of the Internet to trade more quickly;
(3) However, the supply of products cannot always meet the demand. We should choose a correct path according to the future development. No one is afraid of the lack of money. The company can be invincible only by constantly enriching and improving its products;
(4) Today's short supply comes from your vigorous promotion yesterday. In order to keep your products in short supply tomorrow, you must vigorously promote them today. Of course, today, there have been new changes in our promotion methods, such as using the Internet to promote.
The main market of our products is local, so there is no need to promote them online.
(1) The local market is also very large, and ordinary media publicity can only meet minimal requirements. Moreover, the company cannot fail to expand its development, and the establishment of a website will be able to establish the longest publicity with minimal investment, and it will be widely oriented, which can pave the way for future development. Moreover, if the products are online, you can also enable your customers who have access to the Internet to directly see new products and conduct order transactions online;
(2) I think the competition in the local market is also very fierce. If you want to remain invincible in the competition, you must take an all-round proactive approach. Establish a website on China Enterprise Network, which will lead your peers and win new customers online;
(3) Don't you want to make the market bigger?
We don't have any computers. How can we get online?
(1) No computer only represents the past. It doesn't cost much to build a website online and buy a computer that can access the Internet. It also represents the business concept of the enterprise. Building a website also means having a new business concept, keeping up with the times. Make a leap in the process of building a network this time, and get all the computers together;
(2) Your inability to access the Internet does not mean that you cannot have your own website. The website originally promotes the image of the enterprise and brings benefits to the enterprise, which is for more people to understand the enterprise. Therefore, the lack of computers does not conflict with the establishment of a website;
(3) It doesn't matter that there is no computer. The important thing is to let others let more people know about our company. We can communicate with those who are interested in our company's products by telegraph and telephone. When the conditions are really met, we can add Internet equipment.
We do processing, we don't have our own brand, so we don't need to promote it.
(1) You can promote your processing plant online, and strive for more processing orders online;
(2) It is because there is no brand of your own and the market is small that you should promote it, and the Internet publicity is better than the ordinary media in terms of both cost and cycle. You can find out what products are in short supply from our purchasing information, so as to find out the corresponding business projects for cooperation, which can expand production and make profits at the same time;
(3) For processing? You must have supplied materials. Our membership service can give you a satisfactory answer on how to obtain more information on processing supplied materials.
Our products are all exported through import and export companies, so there is no need to promote them.
(1) Information resources are the most important. No one is afraid of making more money. There is a broad road ahead. Why not choose? Our China Enterprise Network has tens of thousands of hits on its servers in Silicon Valley every day, and hundreds of overseas shopping information every day;
(2) Your company must be very strong. It is a common phenomenon for foreign enterprises to access the Internet now. First of all, your lack of website is a loss to your image; Secondly, you can use the Internet website, a form that is acceptable to foreign customers, to carry out various exchanges and trade exchanges with it more conveniently and quickly.
I will answer you after reading the materials.
(1) OK, I'll call you tomorrow morning, and we'll talk about some specific details;
(2) You should have a look, so that you can get to know our company better, and then we can talk about it in detail. It would be better if you came to our company sometime. Do you think it would be better?
(3) OK, you should read the materials carefully first, and I will call you tomorrow. What problems do you see that we need to further improve?
I can't decide until I report to my superior.
(1) How long do you think it will take? If you have any questions, you can contact us at any time, and I will call you in a few days;
(2) What is the name of the current leader of our company? When can you talk about this with the leader? I hope you can give him what I said and the information, and explain our specific situation to him. If you have any questions, you can call me at any time, and I will contact you in two days;
(3) Thank you for helping me with my work. I hope to keep in touch with you.
I have friends who are also working on the Internet. Why do I ask you to do it?
(1) Building a website is a major event related to the development of enterprises in the future. If your friend's company has real strength and can really provide quality and stable long-term service for your enterprise, then you can find friends and I certainly have nothing to say. But if not, should you compare more and find a network company that can really provide you with quality services;
(2) The choice of website is mainly about the quantity and value of information sources and the quality of e-commerce platform. In this regard, I am confident in our company. You'd better come to our company to have a look.
I'll call you when I decide.
(1) How many days do you need to decide this matter?
(2) It should be considered carefully, but can you tell me what kind of website your company wants to do first, and I will give you a framework to improve business speed;
(3) I hope you will consider carefully for the long-term interests of the company. It doesn't matter whether we can cooperate. The key is that you can realize the importance of it. I hope we can keep in touch frequently;
(4) OK, if you have any questions about the construction of the Internet, you can contact me or consult with me at any time, and then study the materials we send you, look at our main service projects and service directions, as well as the benefits brought to you by our company's strength. Can I contact you later?
The boss let us do it ourselves.
(1) I believe you can certainly make a beautiful web page and perfect website, but the most important significance of website promotion and Internet access after completion - information services cannot be carried out, which will lose the significance of Internet access. What's more, it will take a lot of time and energy to build this website yourself, and you will still have to pay a lot of energy after finishing it, and it will be much slower in efficiency. How about giving me your manager's contact information in this way, and I can suggest to your manager?
(2) You can make your own web page, but whether you want to rent your server or rent it by yourself in telecommunications, and later maintenance and modification will require a lot of investment, including capital and manpower. You need to set up a special organization to maintain it. If you leave it to us, you can save all of them. As a member, you can get free space and maintenance, save your workload and time, and achieve the effect of surfing the Internet.

5. Business Etiquette
The company's business representative's code of conduct includes: telephone etiquette, appearance, handling etiquette, customer reception, and telephone etiquette.
(1) . How to answer the phone politely
 Don't let the bell ring too long. Generally, you must answer the phone before ringing three times.
 When answering the phone, keep a proper distance from the microphone (usually one punch away). The voice is moderate. There is nothing in your mouth. Apologize for the delay caused by an emergency or another call.
 Warm greetings and report the name of the company or department. For example, "Hello! Dongguan Branch of China Enterprise Network!" When necessary, users can express their willingness to serve "How can I help you?"
 Confirm the company and name of the other party
 Ask about the incoming call and record it according to the principle of 5W1H. (Who, when, where and why) • You can't be silent when listening to the other person, otherwise the other person will think you are not listening or not interested. (Hmm, oh, ah, yes, wait for a response)
 Summarize and confirm the incoming calls. Thank the other party and said that they would deal with it as soon as possible.
 Say "goodbye" and hang up after the other party.
Basic skills: ring the bell → pick up the receiver → announce the name and greeting → confirm the name of the other party → ask about the call → summarize and confirm the call → politely end the call → hang up the phone.
(2) How to make polite phone calls
 Prepare the phone number, make sure that the surroundings are quiet and that there is nothing in your mouth, and think about the content, wording, tone and intonation of your speech.
 If there is no emergency, do not call during non working hours. Call the customer at home no earlier than 8:00 a.m. and no later than 10:00 p.m.
 If you dial the wrong number, apologize to the other party.
 Make a self introduction and briefly explain the purpose and matters of the call. Ask and confirm the name, department and position of the other party. Record the conversation and confirm it.
 If the other party is absent and the matter is not important or confidential, please ask the person who answered the phone to tell it. Instead, ask the person who answers the phone for the other person's whereabouts and contact information, or leave your own contact information for the other person to call back when he or she comes back.
 Thank the other party or the person who answers the phone and say "goodbye" politely.
Basic skills * Dial the phone * Introduce yourself * Confirm the other party and greetings * Explain the call items * Summarize and confirm again * Politely end the conversation * Hang up the phone

(3) How to answer the phone politely
① When the caller is not available
 In the absence of the caller: tell the reason for the caller's absence, such as business trip. If asked, try to tell the person he is looking for when he will return.
 Politely ask the other party's work unit, name and position, and take the initiative to ask the other party whether to leave a message. If leaving a message, it should be recorded in detail and confirmed, and said that it would be conveyed as soon as possible.
 If the other party does not leave a message, hang up the phone. The other party hangs up and then hangs up.
 When receiving complaints and complaint calls, be polite, do not argue with the other party, and say to deal with them as soon as possible.
 If it is not the responsibility of the department, the phone should be transferred to the relevant departments and people, or the caller should be told which department, who and how to find.

(4) When the caller is answering the phone
 When the caller is answering the phone, tell the other party that the person he is looking for is answering the phone, and take the initiative to ask the other party whether to leave a message or wait for a while.
 If you leave a message, record the message, unit, name and contact information of the other party.
 If you wait for a while, gently put down the microphone and notify the person to be called to answer the phone.
 If the callee is receiving an important call and it is difficult to end it at the moment, please ask the other party to call again later. Never let the other party wait for a long time without reason.

(5) Telephone standard service terms:
 The standard greeting for answering the phone should first say: "Hello, Dongguan Branch of China Enterprise Network"
 How to politely let the customer wait "Sorry, would you please wait for a moment?" After answering the phone again, "Sorry for keeping you waiting."
 When the phone is answered and there is no voice or the other person can't hear clearly, "Sorry, I can't hear your voice, would you please repeat it?" Then hang up the phone. When the other person calls in the next time, "Hello, I'm really sorry, I couldn't hear your voice clearly just now. What can I do for you?"
 When encountering a customer's question that is not within your authority or you will not answer, "Sorry! We are unable to reply to you for the time being. We have recorded your question, and you mean... (short repeated customer questions) I will contact you by phone as soon as possible. Can I use this phone to contact you today? ”
 When the person the other party is looking for is not available, "Mr. * * (Miss) is not in his position now, where can you find him?"
 "Thank you for your valuable comments" when users give us comments or suggestions
 When it is necessary to transfer calls to other departments, "because this business is more important, the company has set up a special department, which is responsible for this business. You can directly call ******** for your questions, and the department's telephone number is *******" "If you need us to convey, please leave your contact information, can you? I will let the relevant departments contact you as soon as possible."
 If the customer wants to call the staff of other departments, he needs to transfer the phone and can transfer it: "Please wait a moment, and I will transfer the phone for you!" Can't transfer it: "I'm sorry, the phone can't be transferred, please dial again, the phone number is *******"

6. Appearance
 Male employees should dress appropriately and keep elegant and clean appearance
 Male employees must wear ties, shirts and suits, buttons must be neatly buttoned, hairstyles should be neat, capable, and do not leave long hair, beard, or shave their heads. (Hair should be cut every half month)
 Female employees must wear elegant and light makeup, professional clothes, long hair should be tied, and clothing and accessories should not be exaggerated.
 Employees of the company must wear badges in the office. The badges are required to be worn in the left chest pocket

7. Etiquette
 Stand tall and straight, sit upright, and travel smoothly and briskly. Do not shake left or right, drag or make too much noise.
 Keep proper voice, enunciate clearly, use appropriate and generous words, and be kind and attentive when speaking. Don't look around and be absent-minded.
 The gestures should be appropriate, and do not act ostentatiously.
(1) Say hello
 When meeting colleagues for the first time in a day, ask each other "Hello", and nod and smile when meeting again.
 When you see your boss, you should first say hello, XXX (referring to last name+position)
 When you see a colleague still working after work, you should say goodbye to "I left first". If a colleague is buried in work, please do not disturb.
 When a colleague is away but the phone rings, the colleagues around should answer it on behalf of him/her, ask for the name of the other party, and call for information.
(2) Self discipline
 Outside the company, we should not run fast, but should respect our personality and company image with self-respect.
 The best state; During working hours, employees should maintain a good mental state, be energetic and keep themselves in a fast pace.

8. Customer reception
 At any time, it is not allowed to disparage peer manufacturers in terms of language and behavior.
 To customers: remember that "customers are God", do not be rude to customers, and do not ridicule or ridicule customers.
 Customers are God, and employees should greet customers politely with a smile when communicating with them at work.
 Use polite language and treat customers warmly.

Part II Website Construction Process
 

1、 Enterprise website construction scheme
enterprise Beijing website construction (ihucc.com) solutions can be divided into three types: enterprise self built websites, hosting, and website hosting.
The websites built under the three schemes have no difference in the interface seen by visitors, but the background hardware technology is different. For most small and medium-sized enterprises in China, virtual host leasing is the most feasible solution. With this solution, enterprises do not need to purchase servers, rent high-speed Internet interfaces, or hire senior engineers. Instead, they just need to choose a virtual host provider and rent the host space of the server. It costs the least.

2、 Steps of enterprise website construction
1. Register domain name
(1) Concept of domain name
The domain name is the address name of the enterprise website on the Internet.
(2) The meaning of a domain name usually includes the following parts (take www.ce. net. cn as an example):
The first part: the name of the computer host. www refers to the Web server, as well as Ftp, Telnet, etc.
Part II: Custom, usually company or trademark name, for example, ce is the abbreviation of China Enterprise Network.
The third part: network attributes. com refers to commercial institutions, in addition, net refers to network organizations or institutions, org refers to non-profit organizations, gov refers to government institutions, ac refers to scientific research institutions, edu refers to educational institutions, etc.
Part IV: Regional attribute, cn refers to China.
(3) Characteristics of domain names
The domain name has uniqueness The domain name is unique on the Internet. Once a domain name is registered, no other organization can register the same domain name. In this way, domain names actually have similar meanings with trademarks, corporate logos, etc., so domain names are also called "online trademarks". Because domain names are known as "online trademarks" of enterprises, the importance and value of domain names have been recognized by enterprises all over the world. Domain name is one of the most precious resources in the Internet era. Since its birth, it has never stopped rushing to register. The rush to register a domain name will bring huge losses to the corresponding companies and organizations. For example, the American fast-food giant "McDonald's" spent a huge amount of $8 million to buy back its own domain name (macdonals. com). In China, a large number of well-known brands have also been snapped up by foreign countries, such as the Great Wall, Panda, Bank of China, etc. After the concerted efforts of many domestic domain name service providers, such as Skylink, some domain names have been recovered, but the losses caused are still considerable.
(4) Domain name classification
 International English domain name: a domain name composed of Chinese and English characters or words and a combination of. com/. net/. org is called an international English domain name, such as abc.com. The international English domain name is the most widely used domain name format in the world at present, and all international companies generally register the "English character. com" domain name and international English domain name, It helps enterprises to establish an international image.
. cn country domain name: cn country domain name is a domain name formed by "English characters. cn", such as abc.cn. The cn domain name is the identity of Chinese enterprises in the online world. Just as the yellow skin and black eyes are the symbols of Chinese people, the cn domain name is the "national brand" of Chinese enterprises on the network. The cn domain name has a prominent role in highlighting user identity and status; Fast access and more secure use.
 Chinese domain name: The Chinese domain name is composed of "Chinese. cn" and ends with ". cn". For example, "Chinese" in the. cn domain name of the enterprise network is allowed to use Chinese, English, Arabic numerals, "-" and other characters, but must contain Chinese. The Chinese domestic domain name is compatible with both simplified and traditional Chinese, and does not need to be re registered. Its form has distinctive Chinese characteristics and is convenient for users in Greater China, so that users can establish a more complete corporate or organizational image on the Internet. That is, Chinese. China (Chinese. cn corresponding to bundling), Chinese. company, Chinese, network (simplified and traditional bundling) end/end with (. com. cn,. net. cn,. org. cn, etc.)
(5) Domain name resolution
Domain name resolution is to point the domain name to its corresponding IP address. The domain name and the IP address represented by numbers are like a store on a street, which can be found through the house number and the store name. When visiting a site, after you enter the domain name of the host you want to access, the local computer sends a query command to the DNS server. The DNS server queries the corresponding IP address in the entire domain name management system through the connection. If it is found, it returns the corresponding IP address. Otherwise, it returns an error message. For example, when we are browsing, the status bar at the bottom left corner of the browser will display the message: "Looking for xxxxxx", which is actually the process of converting the domain name to an IP address through the DNS server.
(6) Matters needing attention in domain name registration
Some principles should be followed when registering domain names: try to be consistent with the name of the enterprise, and set up its own signboard on the Internet; Simple and easy to remember; It can stimulate association; Colloquialism, etc.
How to register a domain name Register a domestic domain name:
(1) At CNNIC: //www.cnnic.net.cn Check whether any organization has registered or pre registered the domain name you applied for.
(2) If the inquiry is not registered, pay the registration fee, prepare the registration materials, and register after passing the review.
(3) Check whether the domain name registration is completed online.
Register an international domain name: register at the International Internet Information Center (ICANN), and click whois on the entry page of www.inww.com to directly query. The steps are the same as above. Query URL: //www.inww.com ； //www.cnnic.net.cn

Rent virtual host space
After the domain name registration is successful, the next step is to find a virtual hosting provider.
Virtual host: It uses special software and hardware technology to divide a computer host into "virtual" hosts. Each virtual host has an independent domain name and IP address (or shared IP address), and has complete Internet server functions.
When selecting a virtual host provider, the following two issues should be considered: strength, bandwidth (speed), stability, security, and price.

Website construction and upload
(1) Website construction and uploading enterprises collect materials ready to be made into web pages and submit them to service providers for production. The produced websites are uploaded to the server after being approved or modified by customers.
(2) Problems needing attention in designing and producing websites
(3) Customer oriented design
(4) Provide valuable information
(5) Shorten the download time of the webpage (don't put too many animations and too large pictures on a webpage)
(6) The page structure should be clear and the color should be coordinated

3、 Website promotion
After the website is built, it should be vigorously publicized and promoted to let the outside world know about its own website, improve the click rate of the website, and play the role of external publicity and communication.
Website promotion means:
1. After a search engine enterprise has established a search engine link registration, it can find the relevant information and website of the enterprise from some well-known search engines. (Our company provides 8 websites that have successfully logged in to the search engine for free; the search engine function of other well-known websites has shifted to charging, such as sohu, sina, etc., and we can act as an agent for this service.)
2. Website advertising Website advertising is to add your own enterprise's advertising on the homepage of some famous websites. If visitors are interested in advertising, they can enter the corresponding site to view the details by clicking with the mouse. China Enterprise Network provides CE NET. Various forms of website advertisements on the CN website.
3. Others: friendship links, business promotion (business cards, promotional materials, etc.), email promotion, BBS promotion, newsgroup promotion, and promotion combined with traditional media

4、 Website operation and maintenance
1. Always update your website content (including home page, content, animation, etc.)
2. Timely process return visit information, obtain user information and understand user needs
3. Customer guidance (administrators often post some interesting posts on the website to attract more visitors)
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/