How to choose the right link construction strategy

It can quickly reduce the range. Maybe we should pursue high-value activities, with this data. We should also continue to consider activities of extraordinary value and low value. Other activities do not have the same level of ROI.

But pay attention to the wrong choice, which will lead to low return on investment in link construction. Successful link strategy is based on careful research and orderly strategy formulation. Link building activities can be planned in many ways. It should be considered which tactics will bring the best long-term value.

If the plan can bring 100 new links, another factor to consider is the available resources and whether the link construction process can be scaled. If the website has 10000 external links. The effect may not be good. Unless all these links point to a single page targeting a keyword, or to a small number of pages. This is the key point to consider before deciding which link building method to use. Here's how to choose the right link building strategy.

Identify possible links to your site type first.

Some examples of target websites include: non competitive websites in target markets, mainstream media Website construction , blogs, universities, government websites, websites linking to competitors and relevant amateur websites.

Don't limit your answers to your current website. In other words, it takes some time to answer the question: Why do these websites link to me? Open your mind. Create new and attractive content for the target website.

Find out where your competitors get links

Just use tools like Bing Webmaster Tool LinkscapMajest or LinkDiagnosi to find out who links to your competitors. Each tool lists websites that link to competitors.

Check the best links of competitors (measured by PR or mozRank/mozTrust) to find out the opportunities of their own websites. Competitors may get good links from the media or a series of government websites. Look at the links that work for him, and use tools to get these data. Just know what might work for you.

It's a good idea to contact people who link to competitors, of course. But don't limit your link building strategy to this. 10% of the people who link to competitors may be willing to give you a good link, which is good, but remember to defeat your opponent when you aim, rather than follow him. The key is to extract data from competitor links to help you determine the overall link building strategy. Use it to supplement the list of websites that may link to your website.

Review your own website resources

I also have a general understanding of why each website links to you. Next, I need to review what your website has. Now I have a list of target websites. What else can be added. This should include all existing content, new content that can be created, tools or even special promotions.

There are differences. Other 100 websites can find content that will not attract many links. Even if the content is not copied but original, it should also provide some new things different from other content. One key point is that the content needs to be unique. Instead of simply rewriting other people's articles. The most valuable potential link object usually knows his business well and can distinguish this simple rewriting. In any case, he will link to unique new content and tools. Give full play to the special expertise of the webmaster, show new ideas or new data, will make the link construction process more successful.

And you think it will bring a certain number of links, considering your content plan from a commercial perspective. If you can create new content with X yuan interest. How does this compare with the content interest required for another link building opportunity?

A roadmap needs to be established, so. Make you understand the interest paid to persuade a group of potential linked objects and the value of each group of linked objects.

This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/