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Analysis of Baidu's restlessness

Source: Shangpin China | Type: website encyclopedia | Date: June 28, 2012
The group was very lively, and everyone's standing seemed to be affected by Baidu during this period. After seeing this phenomenon, we wondered if we had done something wrong or did something bad, so the website was punished or demoted by Baidu. The author also pays attention to this change of Baidu, so what is Baidu's change? Is it adjusting? How should we webmasters deal with it?

1. Right to be demoted from the homepage of the website

The author is responsible for a buy back website, and will check Baidu's weight when checking the data every day. But just two days ago, when I checked the data of the station on the webmaster tool, I accidentally saw that the Baidu weight of the station was 0.

At that time, I felt very puzzled. Why did Baidu's weight suddenly become 0? Is it that the station was punished by Baidu? The backstage realized it was Website production Baidu demoted the power. You can see the index of the home page address by directly entering the address in the search box, but there is no index when you enter the site home page address, which is an obvious phenomenon of weight reduction. As for the reason for the power reduction, the author analyzes that it may be due to the collection of content and the high repetition of content.

In fact, many stations have been demoted by Baidu during this period, including big stations like QQ and 163, so it is more certain that this time Baidu is adjusting its own algorithm, rather than an individual misoperation. In view of this, the suggestions given by the author are to continue to maintain the original content of the website and pay attention to the repeatability of the website content itself.

2. Snapshot files back or the snapshot stalls

The author has several snapshots of the stations on June 15, which used to be the snapshots of the next day, but this snapshot was stopped on June 15 for such a long time that the author felt something was wrong. Later, through communicating with group friends and observing the snapshots of some major stations, we learned that many snapshots of the stations were filed back or stayed on June 15, including Meilishuo, a large Taobao customer website.

Besides, the author also has another website, Aigou. com, whose daily updated articles are included by Baidu, but the snapshot of the home page has been stopped on June 21. For this phenomenon, the author suggests that we should keep the website updated and pay attention to the quality of website content.

3. Other phenomena

Other phenomena include the number of website indexes in Baidu database, the ranking of website keywords, and website traffic. The author has also observed that Baidu's collection of several websites on hand changes several times a day. Take Bought Back, for example, 155000 is collected in the morning, and 2300 is collected in the afternoon, which is very confusing. The friends in the group also said that they encountered this situation, and the number of websites included changed three times a day. In view of this situation, the author can't give a reasonable explanation at present, and can only think that Baidu is adjusting the algorithm, so webmasters don't need to pay too much attention to the number of included articles, as long as your articles are in accordance with Baidu's requirements, and your articles will be released to you sooner or later. Let's talk about the ranking of website keywords and the overall traffic of the website. From the results of the query on the tool, the ranking of keywords does not change very much. Most of the changes are in the range of about ten places before and after the original position. This is a normal change. Since the keywords have not changed much, the overall traffic of the website has not changed much, so it has no impact on the website itself.

The above is the author's analysis and views on some strange phenomena in Baidu. Friends with different opinions are welcome to exchange with me. However, no matter how Baidu algorithm is adjusted, the core algorithm will not change, that is, the content and the external chain. As long as your website can provide high-quality and useful content for users, plus some high-quality external links, your website will certainly get a good ranking in search engines.
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