28 SEO Common Sense to Know in Website Construction
Source: Shangpin China |
Type: website encyclopedia |
Date: July 18th, 2012
There are many factors for website ranking, such as internal and external links, content, and prosperous websites SEO How to improve the ranking of websites? Many webmasters have made a lot of efforts, but they have done a lot of optimization work, which is useless for the ranking of websites. In the process of optimization, what do we need to do to improve the ranking of websites? Next, we need to talk about 28 website SEO optimization common sense, which can solve all your problems. Here are 28 SEO common sense for website optimization, which can make you use it easily, meaning Website construction Teachers and SEO novices, most people can quickly start without any difficulty.
1. The server is good Before using the virtual host, you need to do a blacklist check to confirm that the host is not with the punished website or spam agent. Their negative reputation will affect your own ranking.
2. Register domain name Register a domain name. If you use hidden domain name owner information, search engines may regard you as a potential spammer, so don't hide the domain name owner information.
3. Keyword layout The keyword filling content, which is often said that the keyword stacking will not improve the website ranking, but will be punished by the search engine. The principle of keyword analysis and determination is to select subject words and long tail words, pay attention to the density, refuse to stack, and innovate according to the keywords of competitors' websites.
3. Domain name redirection Check the specification of domain names with and without www, decide which method you want to use, and then use 301 to redirect one domain name to the other. In other words, if //ihucc.com Is your choice of configuration, then //ihucc.com Should be redirected to it;
4. Generate Site Map After the construction of the website is completed, remember to generate an Xml website map, which is a file convenient for search engines to identify the structure of the website. If the website uses an information management system, see if there is a built-in extension for generating XML website maps. If not, you can use some website map generation tools. XML site map provides a path that is easy to crawl for search engines. You can use this method to help spiders crawl
5. Constantly and frequently change keywords Keyword is an important core of website optimization, and maintaining the stability of keywords is of great significance to the stability and improvement of website weight. However, when some webmasters cannot see the current keyword effect temporarily in the optimization process, they want to cater to popular search words and constantly change existing keywords. This change not only affects the previous optimization effect, In addition, they are often punished by search engines, and their websites are demoted and reexamined. The most obvious performance is that the home page disappears from the first place when they use the SITE command to view the website's inclusion, and the website's inclusion gradually declines. These are the consequences of frequent keyword changes. In general, this is basically not worth the loss. The so-called "stability prevails" It has its special significance here, and also has reference value for website optimization.
6. Title tag Make sure that the title tag of each page on your website has a unique keyword. Also, if you have to include the company name, put it at the end of the title. Unless you are a well-known brand, your company name may get some searches.
7. Alt name image files Search engines are still unable to identify images, so images should be tagged with ALT. Adding this attribute can make it easier for search engines to detect it. It indicates that the alt attribute of the image can be used as one of the parameters to match the user's search keywords, so it is also necessary to reasonably design the alt attribute of the image to guide the search engine to reach. When building a website, try to give the image meaningful names (for example, red-dog.jpg should be used instead of an unreadable name like ailkads158.jpg). In addition, add relevant text descriptions in the Alt attribute of the image. Google images are a source of traffic for websites. Naming images correctly and giving them appropriate Alt attribute values is a widely recognized SEO technique.
8. Search term Focus on search terms, not just single keywords, and place your geographical location in the text "such as Shanghai Wangdao SEO optimization software, not SEO optimization software.".
9. Drop down menu of Javascript If you must use Javascript pull-down menus, image maps, or image links, then you must place their text links in some places on the page to facilitate the spiders of search engines to crawl; If you need to hide/show web content, you'd better use JavaScript to achieve this dynamic effect, so that the web structure will still contain hidden content. This is not only good for SEO, but also good for some people who have trouble using device readers. One way to test whether hidden content can be read by search engine crawlers is to temporarily disable JavaScript to see whether you can see hidden content. You can disable JavaScript in the browser settings, but for developers, it is best to use web development tools.
10. Keyword link Be sure to use keywords to link to your website. In other words, if your link target is "Wangke Mall", the link text will write "Wangke Mall" instead of "click to enter" and "welcome"; Not only the link should use keyword anchor text, but the text around the link should also be related to the keyword. In other words, surround these links with descriptive text
11. Use Flash with caution In fact, Flash can also be read by search engines, but it is much more difficult than html and JavaScript. Therefore, where Html can be used in website construction, try not to use Flash. Flash has a special use in the Internet, generally used for multimedia interactive teaching, web games, 3d animation, etc. For general sites that display content, it is more suitable to use html. Some websites with flash participation still use Html in terms of functions. Remember: html is more conducive to SEO.
12. Index.html Home Page Check that the whole website links to the home page. Is Index.html under your primary domain name? If so, please distinguish your links.
13. Site Frame Framework, Flash and Ajax all have a common problem - you can't link to a single web page. It has either all or nothing. The best SEO results always do not use frames, flash, and control the use of AJAX to remove the bad design of the website structure to the search engine, such as too many Iframes, Flash, too large pictures, too many JS files, too deep links, and other problems, and remove the obstacles that affect the success of SEO.
14. Website link If the content is king, the link is queen. Use your keywords as links to build a high-quality backlink network. Remember, if there is no logical reason, and there is a bad website linking you, don't ask for such a link; Happy to give a link, happy to get a link. Don't be reluctant to link out, which will encourage others to link with you. When establishing links, consider quality, not quantity. A single, good, authoritative link is far better than ten inferior links, which will actually harm your links
15. Website content Content is king, so we must concentrate excellent, better and unique content on your front-line keywords or keywords. Updating the old content of our website will not improve the ranking and traffic. Updating any old article or position will not help ranking. We should update the website with new content. Copying something from other websites, and ranking websites without original or high-quality content is difficult. It is meaningless to just modify paragraphs or order for website ranking The theme is closely related to the core keywords, and the original content is updated regularly. The principle is: 1. The title of the article should contain keywords as much as possible, 2. The article content has many related keywords, 3. The anchor text in the site, 4. The keyword link outside the site. Fresh content can help you improve your ranking. Regularly add new and useful content to your web page. The increase of new content will attract the attention of search engines;
16. Natural language content Search engines want more natural language content. Do not try to fill the text with keywords. It won't work. The search engine will check the frequency of keywords in the content. If the frequency is too high, that is, the keyword density of the web page is too high, the statistics of the search engine will be counterproductive to you.
17. SEO design website Don't design your website without considering SEO. Make sure the web designer understands your hope for natural SEO. Let web designers consider SEO more when designing. Spiders can crawl text, not images or Flash.
18. Website Language The URL extension does not matter. For the SEOs you are concerned about, many prefer to use static languages for websites, such as. html,. htm,. asp,. php, and so on. There is no difference. In fact, dynamic languages such as asp and php are more conducive to optimization, because they are easier to update website content.
19. Don't put massive links on the home page When building a website, it is necessary to import some appropriate external links to other websites, but the number of links should not exceed 150, so as not to spread the ranking weight and reduce the ranking of website pages, which is not conducive to SEO. Too many internal links may not be conducive to the inclusion of search engine crawlers, and it is not convenient for visitors to quickly find the pages they need.
20. Hyperlink text to describe the depth page When using hyperlinks to link to a website page, the hyperlink text should be concise and appropriate. It is important to use some keywords that can describe the content of the page as hyperlink text. This is not only conducive to SEO, but also allows people to easily know the general content of the link to be opened.
21. Don't use too many links Don't use too many links to one page. Some SEO people think that adding more links to a page will increase the value of the page, but search engines only calculate the first link, so there is no need to add many repeated links. In addition, too many links are not conducive to SEO, and will also cause visitors trouble in accessing.
22. Exchange deep links Deep link refers to the exchange of deep links with other websites on pages that are not home pages. This is an interesting way to make your website pages receive more visitors. At the same time, it can also improve visitors' exploration of the website and increase the browsing rate of more pages. This is a relatively new SEO technique.
23. Blog update If your website content is not updated frequently, then your website needs a blog, because search spiders like fresh text. Blog shall be updated at least three times a week to feed the small climbers with good and fresh content
24. Create a blog Creating a blog while building a website can keep your website updated and benefit from some long tail keywords. You can often publish some small articles related to the page to maintain the update rate of the website page, which can increase the frequency of search engine inclusion, obviously conducive to SEO.
25. Generate website map After the construction of the website is completed, remember to generate a website map, which is a file for search engines to identify the structure of the website. If the website uses the information management system (CMS), check whether there is a built-in extension for generating XML website maps. If not, you can use the website map generation tool.
26. Show your brand Make sure your brand and brand name are very prominent on the website, so that people can easily remember the name of the website and have the opportunity to access it through search engines. The keywords of the brand name mean that you will not face competition from some commonly used keywords, and the work of SEO will be relatively easy.
27. Included in the new website Want spiders to visit your new website? If you submit the form through Google or Baidu's rules, it can take weeks or months to do so. The fastest way is to let a high-quality website link to your website, and it will be included in a day or two, but the faster shortcut is to use the Wandao SEO weight tool to include in dozens of minutes. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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