Increasing user experience is the basis for winning the construction of marketing websites
Source: Shangpin China |
Type: website encyclopedia |
Date: June 7, 2013
Winning users' trust is a comprehensive process, and the first thing to do is to eliminate users' doubts, especially in the practice of marketing website construction. It is precisely because the commercial enterprises of the department are familiar with the way of online marketing. No factory lacks strength, so they need more packaging, more publicity and more websites. If a website wants to exert its marketing effect, winning the trust of users and visitors is the first step, and eliminating users' doubts is the basis for winning the construction of a marketing website. On the contrary, those websites that do not help or have no positive effect on sales are not due to marketing websites. Overview Beijing website construction In recent years, the page design is becoming more and more refined and professional. So based on this, if the enterprise does the website positioning in marketing, it must set up the website host in China, and earnestly complete the ICP filing procedures. Lack of updated website. Users see that the website has not been updated and maintained for a long time, but think that the website owner does not pay enough attention to the website or has chaotic governance; The other is the lack of originality of website content, which is mainly copied from small and micro companies. Win the trust of users is a comprehensive process, be the first to bear the brunt of the user is to eliminate the doubts, the marketing type website construction practice is even more so. It is because the Department of commercial enterprises in network marketing way, no factories lack strength just need more packaging needs more publicity need website. The website wants to display the marketing effect, winning the users and visitors to the trust is the first step, and the elimination of user concerns is essential to win marketing type website construction. On the contrary, those sites on the sales did not help or no positive effect, no due to marketing type site. Development and construction in Beijing, the website of these a few years, page design more and more refined, specialization is a trend. So based on this, if the enterprise site located in marketing is certain to web host opened in the territory, and earnestly fulfill the ICP filing procedures. The lack of updates to the site, users see the site has long time no update, thinking it is the website owner on the face is not enough or site management disorder; another is the lack of original content, departments for copy to copy, this performance in small website is especially outstanding.
Doubt 1: Content copy multiple copy
As the first impression for display, website art design is never a small thing. In order to ensure that the website does not run disorderly, a reality that cannot be ignored is the interconnected environment in China. Sometimes we visit the website quickly locally, but problems arise when users visit the website. Therefore, the author has always held the view that the completion of the website construction is only the first step, and the later maintenance and operation guarantee of the website is more important. Although now many network companies are using marketing website construction as a gimmick to attract users' attention to expand the market. Unfortunately, according to the observation of Pilotage Technology (), a Shanghai website construction company, many companies have not made good use of Internet resources, and at least have lost the starting line in online marketing due to ineffective website construction. As the first impression to the website, art design has never been a little things. In ensuring the site doesn't run, a reality that can not be ignored is Chinese interconnection environment, because sometimes we local access the site when the speed is very fast, but when the user access is on the topic. So the author holds a point of view, is the website construction completed only the first step, the website maintenance operation security is more important. Although at present a lot of network companies to marketing type website construction as a gimmick to attract users attention, to expand the market. Unfortunately, according to the Shanghai website construction company pilot technology () observation, many companies do not make use of Internet resources, at least in network marketing for the website construction suck, already lost at the starting line.
Ordinary corporate websites and even personal blogs or some BBS forums are also marketing websites, because they can help sales. If the data exchange volume and visit volume of the website are relatively large, in addition to improving the function of the website host itself, it is also a better solution to use CDN acceleration in some bandwidth access nodes. But it did not have a deep understanding of the nature of marketing websites. What marketing would a user talk about if he saw a website with many doubts? The general enterprise web site or blog or forum BBS, because it can bring help to the sales, to understand from this aspect, is also the marketing website. If a web site data exchange and access to large amount of progress, remove web host itself function, using the CDN node in the certain bandwidth access general acceleration is a better solution. But it is not essential to deeply understand the marketing type site, a user look after suspicious sites, but also to talk about marketing?
Let's take an example. When a user searches through a keyword, he or she opens a website that ranks very high, but he or she waits for half a day to open it, or even if he or she opens it, it is very slow. Ma Yun said that small and medium-sized enterprises need the Internet more. Among all marketing methods, Internet marketing is also the most economical and the easiest way to see the results quickly. From the perspective of enterprise website construction, the vast majority of websites have little difference in functions, and more than 90% of the differences come from page art design. We cite an example, when the user through a key word search, open a very top ranking websites, but wait for a long time did not open, or even opened slowly. Ma Yun said that small and medium-sized enterprises need the Internet, the Internet in all ways of marketing marketing is the most economical, the most easily see the effect of the way. From the enterprise website construction point of view, the vast majority of the site is little difference in the functional, more than 90% different from the page art design.
In addition, the VIS of some large enterprises has also included the basic idea of website design. The fear of being cheated is the main reason why most users dare not choose small and medium-sized e-commerce. Because it takes money to buy products even if they are delivered to their homes. No matter how well the website is designed and produced, it also goes against the essence of marketing websites. Besides worrying about each company's business qualification and design ability, what are you worried about? Worried about after-sales service, because most companies are not optimistic about after-sales service. The following is the summary of the author in the website construction and production. Some key links that easily cause users' doubts. Marketing website construction can dispel users' doubts. The following five points should be taken seriously. And some large enterprises VIS, has been included in the basic idea of website design. Worried that deceived is most users can't cause the small and medium-sized business, due to the purchase of products even door-to-door, also need to pay the bill. This web design is again good, also contrary to marketing type website essence. Remove the worry that business qualification and design capacity of each company, also worry about what? About customer service service, because now most companies do not optimistic about the after sale service. The following is the author summed up in the website construction production, some easy to let the user create doubt several pivotal link, marketing type website construction user dispel doubts retreat from the following five points lead to face.
For example, users want to build a website, and then find several online companies to compare. For example, the user wants to do a website, and then find a few network company on the Internet are compared.
Doubt 2: Page design is too clumsy
Eliminating users' doubts means that users can't have doubts even if they don't trust them when browsing the website. The third problem is that the quality of the content on the website is poor. Compared with those copied content, the website content that is full of typos and sentences is more likely to cause users to worry. At present, most enterprise websites have three problems. The first is that many websites lack basic maintenance and update after construction for a long time, and the news on the website is still the content of several years ago. The website is also one of the display windows of the corporate image, and the poorly designed website will first affect the impact of the enterprise, and then cause users' doubts. Remove doubts, that is to say that when users browse the web, even if do not have doubts not trust. The third problem is the content of the web site quality is poor, compared to those who copy duplicate content, typos full statement impassability website content more easily cause users to worry about. Now most enterprise website there are three problems, the first is a long time a lot of construction site after the completion of the lack of maintenance and updating of the basic, website of the news is still a few years ago content. One of the display window website also is the enterprise image, and the design of coarse website, first affects the enterprise's influence, then will cause the user concerns.
The construction of marketing websites has been mentioned repeatedly by many companies, and many network companies have begun to summarize experience from practice and carry out theoretical research on the construction of marketing websites. Many commercial enterprises that have no production factories can also do business through the perfect website. Some enterprises with strength care about quality will also find professional advertising planning companies for art design, production and marketing positioning before building production websites. For example, it is a good way to ensure that the website domain name, sponsor, and record information are consistent with those listed on the website, and to display business qualifications in prominent places. Therefore, a marketing website is a very broad definition. As long as it can help sales through online websites, it can be defined as a marketing website. This may also be the reason why the trustable certification was launched. It is welcomed, but the real trust of customers still needs to come from the website itself. Marketing type website construction has been many companies mentioned, many Internet companies have also begun to summarize the experience from practice, theoretical research of marketing type website construction. Not many manufacturing business enterprise, through the perfect website, can will do well. Some have the strength to care about quality of enterprise, art design and marketing orientation will also in the building before the production site to find a professional advertisement company. Like to ensure that the website domain name, organizer, file information and site listed four consistent, in the obvious places show business qualification, is a good way. Therefore, marketing type site is a very broad definition, as long as they can through the network to bring help sales, which can be defined as the marketing website. Perhaps this is why will launch a trusted certification, received welcome the reasons for it, but the real customer trust to need from the site itself.
Buying a multi line BGP host or a cloud computing host with multi line access is the only way to solve the interconnection of website operation in the current general environment. The way to eliminate this concern of users is, on the one hand, to clearly display the service guarantee commitment and solutions in specific columns on the website, and on the other hand, to display the customer cases that have been cooperated with and the corresponding evaluation. In the view of users, users who have tried to serve have the most right to speak. Why? Due to the lack of integrity in China's e-commerce environment. In addition to website construction, it is also important to build corporate reputation and reputation, and soft text is a good way, and this method has been successfully used by many companies. The purchase of multiple line BGP host or using multiple line access cloud host, is the only way to the site environment to solve the operation of interconnection and intercommunication. To eliminate this concern to the user, one is on the site specific columns show service commitment and solutions, two is the show has clients cases and evaluation and the corresponding, because in the user view, have tried to service users have the most say. Why? Because of the lack of credit environment of electronic commerce in china. In the website construction, create a corporate reputation and word of mouth is also very important, but a way of soft Wen is good, and this method has been successfully used in many companies.
Doubt 4: Sales management without qualification
There are many factors that cause the smooth operation of the website, including unfair website programming, poor website host configuration and so on. Factors causing the site operation does not mess a lot, website programming is not reasonable, site host configuration function is poor and so on, will bring the site operation is not chaos.
Doubt 5: Follow up services did not guarantee
Compared with ordinary e-commerce websites, Taobao Mall takes the lead in Taobao Bazaar, while the B2B business oriented Taobao Bazaar takes the lead in shopping mall websites made by enterprises themselves. Compared to ordinary e-commerce site, Taobao Mall Taobao market ahead, while B2B business Taobao market and leading enterprises to do their own mall site.
Doubt 3: Website operation is not chaos
Whether from the user experience or the search engine's perception of website quality, original high-quality content that conforms to the website theme is necessary. Regardless of the forms of expression of the construction of marketing websites, e-commerce websites are marketing websites, such as Jingdong Mall and Taobao. Many enterprises spend tens of thousands of yuan on website design and production at any cost, but they are careless to face up to the website's untidiness, and most of the problems are caused by being too stingy when buying website hosts. No matter from the user experience is the search engine to the site quality cognition, the original high quality content with the theme of the site is required. All forms of marketing type website construction not to talk, because the forms can be a lot of, the electronic commerce website is the marketing type site, like Jingdong Mall and taobao.com. Many enterprises in the website design manufacture spend thousands of yuan at all costs, but not in the website of inadvertently face, and most questions are buying website host too stingy cause.
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