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SEO also needs to learn intensive cultivation in the era of precision marketing

Source: Shangpin China | Type: website encyclopedia | Time: February 1, 2014
It is said that in western countries, the rise of Facebook has had a great impact on Google. This is a representative case, because it represents the confrontation between precision marketing and traditional marketing.
SEO also needs to learn intensive cultivation in the era of precision marketing

The same is true in China, where Weibo, Renren, WeChat Website construction company The rise of social platforms and tools such as Shangpin China has also had a significant impact on Baidu, because they have to a certain extent dispersed the entrance to the Internet, and the share of traffic entering from the search box has decreased. Baidu is a typical advertising company. It can't sell ads without traffic.

The rise of social networks has also produced great marketing for the pattern of Internet marketing, entering the so-called era of precision digital marketing. Socialization makes it possible for many people to cross influence, rather than traditional one to many media marketing. The popularity of WeChat has especially improved the accuracy of marketing. However, the traditional search engine can only continue extensive media marketing due to the limitations of its inherent mode.

Many people say that after microblog marketing and WeChat marketing, SEO website optimization It will become a thing of the past. In fact, it is not that SEO is going to die, but that it is going to move forward. Death is temporary. SEO is still a classic marketing method. In this context of digital precision marketing, SEOs should pay attention to the following issues:

1. Don't fall into the quagmire of inter-bank competition

This is a mistake that SEO people are prone to make at present, that is, an industry attempts to include search traffic from multiple industries, and does SEO purely for traffic.

Yes, SEO is a classic channel to stabilize traffic. Many organizations providing SEO services only promise traffic and will not consider benefits for you. However, this extensive traffic seems cool, but actually it is useless.

The most common is the blind competition between business websites and information websites. Many business websites will add a lot of information to their product pages, hoping to carry more keywords so that others can search through commonly used keywords. Although this approach has some effect, the quality of the traffic brought in is relatively low.

For example, for a food e-commerce website, the product details page is very rich, including not only the price, specification, place of origin and other main information of the product, but also the nutritional value, how to do it, applicable population and so on. In addition, this part of additional information is piled up in the title, hoping to capture all aspects of the keywords, so as to broaden the access to traffic. In fact, this approach has fallen into the quagmire of cross bank competition, because many fields have become vertical, and there are many high-quality websites in all fields. It is obviously unreasonable for an e-commerce website to seize the traffic of related vertical marketing website construction.

2. From focusing on technology to focusing on people

This question is a bit outdated now. Today's SEO can no longer rely on technology to sweep everything. In the early days when the Internet data is scarce, you can make your website frequented by search engines through technical means or even cheating. But now there is an open trend in search, which gives more play to the role of users.

For example, in its ranking mechanism, the search engine has added more analysis on visitor behavior, such as click rate, bounce rate, dwell time, etc. In addition, the search engine has opened multiple channels for users to interfere with search results, such as security reports, website scoring, etc., in order to improve its own user experience.

Therefore, do not play technical means to insult the IQ of search engines and users. Technology should become a basic work, and the basic links should be in place. Other aspects of SEO should be more user oriented and people-oriented.

In fact, it is a sentence: in the context of precision marketing, SEO, the traditional extensive marketing method, should also be refined to improve the quality of traffic and narrow the source of traffic.
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