A good way of personal blog marketing
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-02-28
Now most enterprises and webmasters do network promotion by choosing enterprises and forums. However, few of them use blog website marketing to promote, and none of them is very famous and outstanding.
This is the current situation: many people know how to rank enterprises, forums, and e-commerce mall websites. There are many ways to promote products, brands, and services, but they don't pay much attention to blogs, so they don't know how to use blogs to promote and make profits. I am a mini blogger -- an ordinary seoer, I know good SEO website optimization The skills will certainly be shared with everyone.
Blog website marketing is not done by many people, which does not mean that there is no value in using blog as a website promotion. On the contrary, blog is the best way for enterprises to establish brand image and cultivate loyal users. Because the most favorable aspect of the marketing website construction blog is the marketing method that can increase the influence on its thinking and behavior by cultivating the reader group. Then through the existing focus groups and blog popularity, we can expand more visitors to follow your blog, so that we can imperceptibly become your potential customers.
The specific value of blog marketing is as follows:
Increase the visibility of search engines and directly bring potential customers.
Deeply shape the brand or corporate image.
Increase the interaction between merchants and customers, and cultivate and maintain loyal users and customer groups.
Blog marketing features:
Blog is an ideal channel for deep marketing.
The operation is difficult.
The effect of marketing needs to appear for a long time.
Blog marketing positioning:
To whom: which target users are your blog content written for?
What to write: The content of your blog determines what visitors can learn from you?
Who will write: Who will fill in the blog content?
Make target plans for blog website marketing:
Implementation objectives
1. Update frequency: There is no universal standard, but the effect is not good if it is less than once a month.
2. Reply and interaction: check and reply regularly, visit other people's blogs and interact.
3. Statistics and analysis: set the statistical cycle, mainly through the website foreground data and background statistics.
B. Monitoring objectives
It includes the number of visits, reading, comments, reprints, user source analysis, etc.
The choice of blog marketing platform depends on the situation, and most of them are as follows:
Independent domain name (self built blog)
Advantages: The overall style, layout, columns and other functions of the blog can be customized.
Disadvantages: certain maintenance costs are required, which is not conducive to later promotion.
Official website sub columns (blog function columns of major industry websites)
Advantages: It is convenient to substitute traffic and get attention.
Disadvantages: relatively closed, not conducive to promotion.
Third party platform (BSP)
Blog service hosting=BSP=Blog service provider.
For example, Sina, Sohu, Hexun, Blog Bus, etc.
The BSP blog platform also has portal comprehensive category (features: high popularity, high search weight, and promotion), and industry vertical category (advantage is that it can accurately cover the target population).
Suggestion for platform selection: portal+vertical platform combination. This will cover as many target audiences as possible. It is also better not to open more than 3 blogs. Too many blogs are not conducive to the maintenance and popularity concentration.
Tips for registering and optimizing blog sites:
1. When registering:
The name carries the name of the brand, enterprise or website.
The head portrait shall be a recognizable picture.
Profile Introduction Attributes and overview.
2. When optimizing:
Create an official concept.
Use multimedia resources effectively. (album, video, audio)
Fully connect enterprise resources.
Blog site content filling strategy
Focus on original content
Full original content is easier to be included by search engines. The larger the proportion of original content, the higher the weight of blogs in search engines. Only original documents can play the biggest role in marketing and influence readers and audiences according to your marketing intention.
Balance the relationship between personal views and corporate positions
On the one hand, we should be able to meet the marketing needs of enterprises, on the other hand, we should also maintain personality and characteristics. The too official style is not liked by most people, and the too personalized style is too biased towards personal blogs. Therefore, attention should be paid to timely adjustment and conscious balance when creating content.
Long term stable renewal and maintenance
Each marketing method needs a long time and energy to operate. Blogs that use text as a way to communicate with visitors need long-term stable high-quality content updates. The key to success of blog marketing is to adhere to it.
Topic selection of blog marketing content:
Provide professional and knowledge information and guidance around products (services). This topic is not difficult to write, and the marketing focus is to provide professional and valuable information and guidance to the public.
Expose behind the scenes stories related to products and services. By showing what the terminal products and services can't see, the audience's perceptual cognition can be shaped, and the story materials of exposure and disclosure can be excavated from within the company.
Release new developments of products, services and websites. It includes the launch of new products, promotions and discounts, new functions of the website, etc., so that the audience can get the information they need in time. It should be noted that the published content should be different from the official website. The new news release of blog can be more flexible, and the effect of publishing information through multiple channels (such as microblog and SNS) is better.
Display corporate culture. The most direct effect of imperceptibly influencing consumers is to attract excellent talents. Marketing focuses on showing employees' work and life, team harmony and cooperation, employee training and care, and a good office environment. What we should pay attention to here is that the content displayed should be beneficial and avoid harm, and show positive and positive energy.
Display brand spirit, connotation and value orientation. This is the most difficult part of blog content marketing. The main purpose is to try in-depth marketing and influence high-end audiences.
Carry out interactive marketing activities. Marketing focuses on getting users' attention and playing the role of cooperating with other channels to release information.
Respond to public relations crisis. The official blog is one of the best channels to release the company's views and positions, and its responsiveness and influence are greater than microblog. In terms of coping skills, we should be neither humble nor overbearing in attitude, respond positively to the core issues one by one, and communicate with the content before the article is published.
Tips for increasing stickiness of blog content
Add pictures. The combination of pictures has a great impact on users' access to blogs.
Optimize typesetting. Pay attention to maintaining paragraph spacing, bold font, color adjustment and other details.
Design classification and labeling. Classify articles according to their contents.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
