How does the website
Source: Shangpin China |
Type: website encyclopedia |
Time: March 31, 2014
Website construction company The most troublesome thing is that the website has been K, and the ranking of the website has fallen from Baidu's home page to the sky. In this case, no webmaster is not distressed and anxious. Maybe many webmasters can't find the reason why the website has been K after being ranked well, and can't find the reason why the website has been K. It is true that sometimes many websites will be rejected by Baidu for no reason, or some webmasters use other cheating techniques to make their websites on the home page but give K without staying too long. Baidu will not punish your website for no reason. As a webmaster, you must have the worst plan, The worst plan is that you should maintain the website for the reason that it is K or ranking is missing, and find out if there are other unsafe factors on the website. Next, let's see what problems this netizen has encountered!
Netizens asked:
Two days ago, I went on a business trip, and the website was not managed for two days. I came back to manage it at the first time. But the next day, I saw that the website was completely lost by Baidu K. I didn't know what the god horse meant. The website was not hung up, no abnormal running programs, no malicious attacks, no brushes, and no deliberate optimization. I hope the expert can help me. I can't afford to hurt you. Please explain the reasons and solutions.
Marketing website construction company Shangpin China:
According to the problem this netizen encountered, I learned the old domain name of this website. According to the description of this netizen, we excluded the factors such as traffic brushing, over optimization, malicious attacks, and not being hung up. After taking some time to find this netizen, I learned that his website is a website of a moving company. Previously, the ranking of the website was always on the home page, Because the netizen didn't understand the website optimization and the factors that would affect the search engine, he modified the title. The netizen said that the previous title of the website was not good enough, not aggressive enough, and then he modified the current title. After two days, the ranking dropped. The netizen also said that the weight was still weight one, and it should not be K, from the netizen's mouth, He really doesn't understand the most basic knowledge of SEO, which is really dangerous. Even if the website has been handed over to others for management before, but he doesn't have any knowledge about SEO, this should not be the first mistake for a webmaster. Since his website wants to get some income from the Internet, he must know something about how to operate, maintain, and SEO, Otherwise, no matter how good the ranking of the website is, if something goes wrong one day, he will have to go to other people to help him. If something goes wrong, he may be cheated. So this netizen should pay attention to this first.
The sudden drop of website ranking is not the reason why the website was K, but that he has no basic knowledge of search engine optimization.
First, the website must not change the title and keywords randomly from the time it is launched
The reason why this netizen's website ranking will drop is to modify the title. It is easy to generate Baidu snapshot files when modifying the title at will. I think many novices who do not understand search engine optimization will often make mistakes when dealing with website titles. For this netizen's website, the old website has a certain weight according to the truth, and search engines will focus on the content, Other aspects, such as the external chain, should be judged and updated in a timely manner. The title of a website is just like a person's chain. The title occupies a high weight in the website. Sometimes a slight change of the title can play the role of finishing touch, and ranking will be easy to go up, saving a lot of time in the external chain.
Sometimes, if you are eager to change the title, you will lose your reputation and fall into the clouds. It is suggested that as a webmaster, the key to this netizen is to have a good attitude. Don't hurry, hurry is not enough. The website title can be modified, but you need to know how to change it. Obviously, this netizen will not change the title, Correct modification of the title can achieve twice the result with half the effort. On the contrary, it is to be demoted with half the effort, which makes many webmasters regret. When modifying the title, it should not be greatly changed, but slightly increased, rather than completely changed. It is better not to modify the title after Baidu updates the algorithm. If the website has a better ranking, it is better not to change the title.
Second, don't care too much about the weight of webmaster tool query
Everyone knows that the weight obtained from comprehensive query is not the weight value assigned by Baidu, which belongs to the third party for reference. To understand this, the weight value of Baidu is just the data that stands on the tool net and is divided according to the index words and then the ranking position, 1-99 webmaster tool shows that Baidu's weight value has changed to weight 1, 100-499 weight 2, 500-999 weight value is 3, 1000 is 4, and so on. So as a webmaster, it is really unnecessary to care too much about the weight found in webmaster tool, because this netizen now asks the author for help to restore the website and know the netizen's domain name, One word still has a ranking, and the others are basically lost, which can explain why the weight is not lost. Generally, a highly competitive word should keep a good attitude to deal with such things when it encounters a high ranking fluctuation.
Third, there are some unfriendly links on the website
According to the domain name provided by the netizen, I went to the webmaster tool to query and analyze the friendship links, and there was also a problem. There were many one-way friendship links. As the author found that he immediately went to the background to delete these unfriendly friendship links, and some websites were also demoted by Baidu, so his website would also be involved, Therefore, you must be careful when making friendship links. You should check whether the friendship links are healthy on a regular basis, or you will suffer.
It's not easy to do a website in one day or two. Even if the website has a good ranking, you can't be careless. You should continue to optimize and maintain the website, and check whether the website is healthy every day. This is what a webmaster should do.
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