The network has become the mainstream media
Source: Shangpin China |
Type: website encyclopedia |
Time: October 20, 2014
Why does online advertising develop so rapidly? What is the driving force for the development of online advertising? This problem should be a big one, which needs comprehensive analysis from many aspects. Here we only list one major aspect. Some people say that the 20th century is the era of highways, and the 21st century is the era of networks Website Design In the era of information superhighway, such predictions are no longer surprising and surprising today in 1999, because the network has entered the social, political and economic life so widely and deeply, and plays an increasingly important role.
The New York Times of the United States will witness the amazing growth of the Internet population in the United States. It was listed as the top online news in 1999. Although the United States still has a long way to go to the Internet, the real significance of this growth trend is that the Internet, as the representative of high-tech in the past, has bid farewell to the minority, welcomed the public and become an indispensable media in people's daily life. According to the top survey of the famous American market survey company DC, the proportion of American online households in the total number of households in 1999 will rise from 25% in 1998 to 33%, and the Internet population of the whole United States will increase to 150 million. Netizens not only rush to go online, but once they taste it. I can't put it down. A nationwide research organization, Roper StarchWorldwide, conducted a survey of 1000 netizens across the United States last August, and found that more than half believed that the Internet was a necessity of life, 77% believed that the Internet made their lives better, more than 75% of netizens used the Internet to help them complete their purchases, and nearly half of netizens took their laptops with them on holiday. More interestingly, if trapped on a desert island, the vast majority of netizens are willing to give up television and choose a telephone line to connect with the Internet.
Interne has rapidly evolved into a mass media. Several major news events have made tens of thousands of Americans feel the shocking power of this digital media every minute. On September 11, 1998, American special gun inspector Starr first released a full text investigation report on President Clinton's sex scandal on the Internet, and tens of millions of netizens around the world flocked to the Internet, It caused unprecedented traffic jam on the network. The traditional print media did not publish the report until a day later. On this day, the network that has gained great popularity became one of the mainstream news media. Jupiter Communication, a market research company, asked 2200 netizens about their news viewing habits. The survey results showed that, although radio and television are still the main source of news bulletin for the general public, more than half of netizens will check the latest news on the Internet first in case of emergencies. And more than 80% of respondents believe that, Network news is as trustworthy as radio and television news.
In China, Internet users are also growing rapidly. At the end of 1997, the number of users in China was about 700000. In the first half of 1998, there were 1.175 million Internet users in China. At the end of 1998, there were 2.1 million Internet users, which doubled in one year. At that time, experts planned to double the number of Internet traffic in 1999, but by the first half of 1999, the number had already exceeded the 4 million mark. This growth rate was basically consistent with the estimate that the world's Internet traffic would double every six months. Moore's law says that the functions of microprocessors double every 18 months. This law has effectively dominated the development of microprocessors for more than ten years, leading to today's digital information technology revolution. Some people call the estimate that Internet traffic will double every six months the "New Moore's Law" of network development. If China maintains this growth rate in the next two years, Internet users will reach 10 million by the end of 2000. If the rate is doubled every year, it will reach 30 million in 2002, which is close to the number of mobile phone and VCI users today.
Once it has a user base of 30 million, the Internet will become a new media with significant influence nationwide. Because it is a two-way interactive media, its role will exceed that of newspapers, radio, television and other one-way media in some aspects. Online shopping, online advertising and e-commerce will develop rapidly, and the Internet will become an important channel for communication between the government and the public. The Internet Virtual Private Network (VPN) will replace the leased line (DDN) and become one of the main means for government departments, enterprises and institutions to network. Distance education and telemedicine will become a reality - which means the formation of a market worth hundreds of billions of yuan every year, and also means the major changes in the way of life and work of the people. News media closely follow the Internet and actively promote its development. In American newspapers four years ago, there were about three articles about the Internet every month; Now. 300 articles are only a small part of what we have come across. Almost all magazines, radio and television are talking about the Internet, which covers all aspects of the Internet, and people in all occasions.
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