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Web design should be easy to browse

Source: Shangpin China | Type: website encyclopedia | Time: September 26, 2017
Website Design Of course, consider how to provide valuable information to customers. However, it is also important whether the structure of the website page can make it easy for customers to browse and query information. The website design experts describe the website settings as "architectural art rather than decoration art". If the structural design of the website cannot make it convenient and quick for customers to find the information they need, no matter how good the artistic decoration design is, it cannot attract long-term customers. In order to achieve the above design goals, some websites have designed information index and directory index on their web pages. Users can quickly find the information they are interested in. If it is inconvenient for visitors to browse, even if it attracts them to the homepage of the website, they will also stop visiting.
 
Therefore, in order to create convenient conditions for browsing, web designers often design web content into a tree structure to facilitate vertical query. From the home page, visitors can go deep into the information content of all "branches" and "treetops". In addition, you can also design a search system so that visitors can find relevant content at a glance. The search system of the website should be well designed so that visitors can even enter the content of the eighth layer, such as detailed product specifications. However, all browsers have a bookmarking function that allows visitors to enter from any page. Therefore, any page of website content should be designed with "back to home page" embedding to facilitate visitors to return to the "trunk".
 
In the aspect of horizontal query, it is very necessary and effective to design a subject index in each web page. The more content a website has, the more it requires website designers to pay more attention to the convenience of browsing and querying. For example, AMP has a catalog of 70000 parts on its website. The company's web page is connected with an intelligent searcher. As long as the customer enters the text description of the required product features, the searcher can quickly find products that meet the needs in the catalog. Therefore, it is much more convenient to find AMP products online than in traditional product catalogs.
 
According to a survey by IDC, the average theme category of the world's famous e-commerce websites is 36; The tree hierarchy is 8 layers; The number of retrievable products is 50000. Therefore, how to make visitors find satisfactory products conveniently and quickly is very important.
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