Why Baidu is so crazy about SEO website optimization in 2012
Source: Shangpin China |
Type: website encyclopedia |
Date: 2013-02-17
Beijing website construction The company Shangpin China: for Baidu's manual intervention, engaged in SEO website optimization Friends in the technology industry should have known this for a long time. To put it simply, "I'm sorry that you lost your game qualification because you didn't play according to the rules I set.". "Baidu manual intervention Website production ”This word is well known and should appear in the event of Baidu bidding ranking that year. Many old customers of bidding ranking complained that they had been artificially demoted by Baidu because they stopped bidding. Although this matter finally came to light - Baidu grabbed a large number of bidding ranking results, resulting in the loss of the external chain, and then tens of thousands or even hundreds of thousands of external chains disappeared after the stop of bidding, ultimately leading to the demotion of these customers' websites. Although it is proved that Baidu did not do anything in this matter, people at least know the concept of manual intervention. As the leader in the domestic search field, Baidu naturally has the right to make rules of the game. As SEOers, in order to play this game, we need to abide by the rules. In 2012, Baidu became stronger and new algorithms were frequently used. What should we do? To change? Or unchanged? Baidu's new algorithm: To sum up:
• Dynamic ranking: Users search for a keyword and click on a website with a specific result for many times. After several times, Baidu will place the website in the top three of the search keyword results. (It has nothing to do with the legendary "machine code". It should be related to whether the user logs in according to the cookie.). As a result, the searcher of this word may enter a very poor website by mistake according to the search results, but through his "exit, re search, stay", it will gradually form the survival of the fittest.
• Web page quality: Baidu is making every effort to improve the "web page quality" of its search results - sharing times, backflow times, and bounce rate, which have had an obvious impact on the weight. A widely disseminated content may not be a good content, but it is undoubtedly a high-quality search result that is concerned. • Comparison with the same kind: we know that Baidu has its own analysis method for the relevance of content. There is no doubt that it will also make a series of comparisons of site types. The unique and beautiful template naturally wins the hearts of users and search engines more than the popular template, which also proves the technical strength of the site. This is just like the unique and original content. • Website trust: website introduction, contact information, case preparation, industry certification, etc. These will be more used by search engines. Evidence? Please refer to the section on website trust in Baidu Search Engine Optimization Guide 2.0 [Official Version] and Baidu Data Open Platform. At the beginning of 2012, Baidu launched "Baidu Share". As a listed company with performance pressure, the purpose of launching a completely free tool can only be one: to strengthen its advantage in other profitable products through this free auxiliary product. Can Baidu Share improve keyword ranking? The answer is not no. But how much effect can it have? According to our understanding, the so-called "bringing you more traffic" on Baidu's official website means: Users browse websites - share - keyword results+1 - new users search - see recommendations will give more trust to the website - enter the website to browse - continue to read more good content pages/close bad content exit (Baidu Statistics is responsible for) - enter ranking factors. That is to say, in 2012, Baidu gave more factors of ranking to "social, trusted, old site, good user experience". More or less, they abandoned the "pseudo original, external chain and poor user experience". Our response: Soldiers come to block, water comes to cover the earth. How SEOer should deal with this problem is left to us. 1. Whether you like it or not, try to improve the trust of your website. The above mentioned website introduction, contact information, case preparation and industry certification are just examples. How to make more effective measures according to the characteristics of your own site is the key. 2. If you only know "content is king, and external chain is king", please continue to work. The change of search engines will not suddenly abandon the content and the outer chain, which still occupy the majority of the ranking factors. Internal chain optimization is still very important, such as Beijing website production Company Shangpin China //ihucc.com/ The practice of concentrating weight in multiple columns is still very popular with Baidu. At the same time, we should also be aware that: content does not equal to original articles, and external links do not equal to forum signatures. The content that can be spread (video, audio, articles, tools, APP) and the recognized external links/friend chains are the things that can improve the ranking. 3. If you are willing to improve, pay more attention to the research on brand building and user experience. Specifically, advertising friendliness, page loading speed, rationality and compatibility of web page structure, and beauty of web page. Although these details cannot significantly improve your ranking in a short time, they can definitely effectively improve your bounce rate, return visit rate and traffic. We all know what the websites with high PV in the industry will get from search engines. 4. Need patience. Don't worry about the temporary ranking or fluctuation, find a way, and the essence of SEO is to carry out the best. We have seen too many cases of "foolishness". After a year of original creation, Baidu has tens of thousands of traffic and still doesn't know whether it is right or not. Compared with the achievements made by such "fools", many smart people do not know how to think about it. The new algorithm gives us new challenges and requirements for SEOer. For us, this is the best time, because we don't need to explore as hard as our predecessors; This is also the worst era, because the rules of the game are becoming more and more strict, and the legendary days of earning tens of thousands of dollars a day are gone. Like all industries, this is an era of survival of the fittest. Those who cannot keep up with the pace can only complain forever, while outstanding people are already taking action. This article was published on Beijing Website Construction Company Shangpin China //ihucc.com/
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