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How to use Excel table to count seo data

Source: Shangpin China | Type: website encyclopedia | Time: April 21, 2012
Beijing website construction Shangpin China (ihucc.com): As a professional SEO website optimization In the early stage of optimization, the staff will make a careful data analysis report to analyze the existing situation and competitors in the same industry. If you can't do a good job in data analysis, your optimization will be in the dilemma of "blind crossing the river, unable to find the way". So what kinds of data do we need to start with? The author will make a five point summary in the following section using excel table. Do a good job of data analysis in these five aspects will make your optimization no longer blind.

1、 Analysis of keywords
Through the analysis of keywords, we can find out the main development direction of site optimization and the rationality of the layout of website keywords.
Because different keywords have different conversion rates, we can classify keywords. According to the industry classification, we can get a detailed keyword list. When doing site optimization, first optimize the keywords with high conversion rate, which can increase the maximum turnover.

2： Analyze the competitiveness of keywords
In the early stage of optimization, there must be a detailed schedule of keywords, such as the core keywords to be done. Do a good job in the above statistics, judge the competitiveness of keywords, rank the difficulty of keyword optimization, and then estimate the time when each keyword needs to be placed on the home page according to the allocation of team resources. Finally, in line with the status quo, the optimization of keywords should be adjusted accordingly.
Let's take an example: Keyword 1 has a large traffic but fierce competition. Keyword 2 has a small traffic but moderate competition. According to our own situation, if we want to get a certain amount of traffic in the shortest time, we can do Keyword 2 first. If the company does competitive ranking, we can combine competitive ranking with optimization.

3、 Analyze competitors in the same industry
Competition is necessary in the process of optimization. How to make a big profit in the competition with peers requires a good analysis of competitors in the same industry.
Through the analysis of competitors, we can clearly know the gap between our site and that of competitors, and how long it will take to catch up. Of course, the analysis of our competitors is not just about the above points, but also includes the analysis of the main structural layout of the site, the optimization of rationality, and so on.
If the site layout of our competitor is not very reasonable, the optimization is poor, and the age of the site is not long, then we can not hesitate to catch up with him in the shortest time, but the competitor is well optimized, has a certain age, and enjoys a good brand reputation in the industry. If you want to surpass him in a short time, it is very difficult, This requires us to adopt other strategies, such as avoiding our dominant main keywords, optimizing long tail keywords, finding out the blank area of competitor optimization, and occupying a place.

4、 Data statistics within the site
As shown in the figure below. We can do the following statistics to understand the dynamics of each link, so that the enterprise can run healthily, understand the internal defects of the enterprise, and then make corresponding rectification. The detailed form can be adjusted according to the personnel of the company.
The optimization work is not based on feeling. What the optimization needs is the accumulation of technical experience and reasonable data analysis and statistics. Do a good job in the above five aspects of data statistics, so that the website optimization is not blind and no longer lost. I believe that optimization is therefore simple.

5、 Analysis of daily site data
Do a good job of daily website data statistics to understand the daily situation of the website, including IIS log analysis spider trends and user click map analysis. Because there are many articles in this area, the author will not introduce them one by one.

This article was published by Beijing website production company Shangpin China //ihucc.com/
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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