How to do SEO on the inside of the website
Source: Shangpin China |
Type: website encyclopedia |
Date: June 23, 2012
Luxuries SEO It is believed that the above methods can refer to the operation. In fact, these optimizations are not completely targeted at search engines. For visitors, these optimizations can also be applied to them at the same time. Whether the title is good or not and whether the description is good or not will affect the visitors to visit you Website construction The degree of willingness. The shallow structure can use relevant articles or random articles. In addition to being shown to search engines, visitors can also read other websites on the website. To some extent, such SEO is also closely related to people. After all, search engines are also developed by people, but they are often analyzed from the perspective of people. The above methods may not be effective in the short term, but the temporary maintenance and operation of the website like this should be effective. After all, the search engine is not a keyword advertisement, and the effect is slow, but it also maintains for a long time.
How to please search engines is very important for this matter. For a newly established website, doing SEO on the website has always been something that many website operators have studied. The simplest way to gain popularity, traffic and increase popularity is to buy advertisements. However, this is not a durable solution. When there is no advertisement, the website may be ignored again, and the advertisement is not good, nor can it accurately hit its own website user group.
The second way is through SEO. What is it? To put it bluntly, the three word acronym "Search Engine Optimize" is not exposed by advertisements. It means search engine optimization or search engine optimization. There are many directions to do SEO. This time, I will explain the term "On Page SEO" as the SEO optimization of the inner page of the website. After all, the inner page is the focus of the website. Doing it well actually has a great bonus effect.
But after reading it, I will find that a foreign article, "8 Easy Win for On page SEO", mentioned eight methods for On page SEO. I know all these key points, and I know that they may have an impact. But many times, if I don't pay special attention to or improve them, if I don't care about small details, I will suffer because there are so many rules in search engines, often a pile of rules with small details accumulated, which will eventually affect the entire ranking.
The following article is mainly based on the article "8 Easy Win for On page SEO". If there is anything wrong, you are welcome to discuss it.
1、 Website weight – CanonicInternalDuplicates
So there may be four or five different URLs in the same article, which refers to the Canon tag introduced earlier. Because of the dynamic order. The most obvious example should be in the Discuz system. If the forum static URL is enabled, there will be a single URL, a static URL, a last reply URL, a single message URL, etc. This number is terrible, and it is easy to spread the weight of the page. Therefore, I must make good use of Canon tags to optimize the website.
Dupliccausbysessionvariablacktrackparametersession or teackin.
Dupliccaussbysearchsortandfilter Extra links that occur in search results.
DupliccaussbyalternURL path to the same page.
2、 Page Title – WriteUniquTITLETags
In fact, the key issue is whether the title is good or not, in addition to affecting whether visitors are willing to read this article, the title on the page. It also affects whether the search engine judges the weight of this article. When the use of "titltag" is a very important sub title, in addition to being attractive, the title should also contain keywords and be unique, so that it is easier to stand out in search rankings. What is the keyword? You can make good use of the keywords prompted by the search engine as the reference for the next title, because these words are the keywords that ordinary users often search.
3、 Web Description – WriteUniquMETA Descriptions
Meta description of web pages may not have high weight for search engines, except for the title. But it is an indispensable description. If it is well described, it is easy to attract visitors. The same description also needs to be unique. If every description is the same, it is better not to set it. Where will the meta description appear? Regular search engines will display this part of the description in the search results.
4、 Title Jinghuai – ShortenYourTITLETags
The second point is that I hope I can have a distinctive feature under the title. The key points mentioned here belong to the extension of the second point. There are also some important key tags. The title highlighted in "Shorten Your TITLETag" should be precise. Try not to have duplicate keywords to reduce the weight. The longer the title, the lower the weight of the following keywords. It is equal to dispersing the weight of the whole title, so remember that the next title is "refined"!
5、 Reorder Headings – Re orderYourTITLETags
It can be seen how profound the influence of the title on the whole inside page is. The original text emphasizes so many key points in the title. Because the recent visitors who will search are also the ones who see the title on the search engine. They are interested in browsing recently. If the title of the page is only "Untitled File", the following description shows that the number of people who will come in is still limited.
I believe you should be very clear about this situation, and the emphasis here is rearranged. Many people like to put the website name at the front, but for blog posts or internal pages of websites, the website name is not the key point, the key point is whether the content of the page or article is highly related to the title, and search engines also judge it in this way. So to improve this part, we can change the original layout from "website name – article title" to "article title – website name".
6、 Shallow Structure – AddDirectProductLinks
It also sets the URL structure as the date. If your WordPress has the function of enabling a fixed URL. Presumably, this website must be very long, and there are many diagonal lines between them. This is a website with deep structure for search engines. The simplest way is to change the website structure so that it can reach three layers at most, and simplify the structure so that search engines can better crawl your website information.
Therefore, the deeper the page is, the later it will be captured or even ignored. Therefore, the operation mode of search engines adopts tree like diffusion. It is impossible to change the web structure. You can use "AddDirectProductLink" to change it. Maybe you see "Product" It's strange, but don't worry. The main emphasis here is that you can pull out deep web addresses in the page and list them together. For example, the practice of relevant articles or random articles allows other deep articles to find links to relevant and random articles when the search engine crawls into the page, and directly know the page by "taking shortcuts".
7、 Reset Anchor Point – Re writInternalAnchorText
One question with one answer. Anchors are often used in static web pages. Anchors are usually used in question and answer pages. When the question is clicked, it will jump to the answer, which is the function of anchor. However, most people will directly use numbers to set anchor points, but taking SEO factors into account, they will recommend using meaningful English names. Therefore, in this section, "Re writInternalAnchorText" is to let you reset the anchor name of articles that use anchor text on the website.
8、 Remove Link – Remov10Low ValuLinks
Choose 10 websites with low weight, and the last key point is to remove links. Remove it from the home page or inside page of your website, because too many website links will reduce the weight and PR of your website. However, in fact, this view has been gradually overturned by Googl. Googl gradually makes PageRank weight less important, in order to prevent people from blindly chasing after PR weight. So the last "Remov10Low ValuLink" doesn't need to be taken seriously. Of course, it's not good to hang too many! This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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