Integration skills of online marketing and website production
Source: Shangpin China |
Type: website encyclopedia |
Time: January 22, 2013
Abstract: In online marketing, enterprises want to Website production Bring some potential customers to enterprises, bring more enterprise orders, and thus create enterprise profits. In the overall situation, today's enterprises are aware of the importance of enterprise websites, but many enterprises neglect the marketing of traditional resources while establishing website promotion, Today, the author first talks about how to integrate enterprise websites with traditional resources based on the mining of traditional resources. Abstract : in the network marketing, want to let the enterprise website brings some potential existing customers for the enterprise, bring more business orders, thus creating the profits of enterprises, from the overall perspective, now enterprises have realized the importance of enterprise website, but many enterprises to establish a website promotion and ignore the traditional resource marketing today, the first mining traditional resources to talk about enterprise website and traditional resources integration. Enterprise customer service reception is also a mining of traditional resources. When customers need to know about the company's products or resources, traditional website promotion customer service personnel will be used. What is customer service? They are people who really serve customers. We should establish the idea that customers are God to customer service. We can communicate with customers through traditional QQ, QQ email, MSN and other contact methods for friendly online marketing. This is a way for enterprise websites to reach consensus with customers by using traditional resources. I suggest that some modern product cores can also be added to the website, It complements traditional resources. Enterprise customer service reception is a mining of traditional resources, when a client needs to understand the company's products or resource, traditional website promotion service personnel comes in handy, what is customer service? Is really for customer service, we want to establish the customer is God's idea of customer service, through traditional QQ, QQ mail, MSN contacts with customers to the network marketing communication friendly, in a way that is enterprise website using traditional resources and customers to reach a consensus, I suggest can also join the modern some product core in the web site, and complement the traditional resources. When the enterprise website has a certain amount of traffic, our salesmen will go on it. For example, many customers will leave messages to the website when they visit the website, leaving their own needs and contact information. What our salesmen do is to tap these available online marketing resources for publicity, Starting from the traditional way is the door-to-door sales promotion of the salesperson. We can take the enterprise's Internet brochures and classic cases to promote. When promoting to customers, the salesperson should pay attention to integrating into their own corporate website, because these customers learn about the enterprise from the website promotion, so website promotion is also an important means of communicating with customers. When an enterprise with a certain volume, we this time the clerk to the site, like many customers visit the web site will give website message, leave your demand and contact way, and our business department salesmen is stem what of, is mining these can use network marketing resources publicity strategy, from the traditional way that business door-to-door salesmen, we can bring enterprise Internet brochures, corporate classic case for publicity, the clerk 's time to sell to customers should pay attention to integrate into their own enterprise website, because these customers is to understand from the website promotion to enterprise, an important means of so website promotion and customer communication. With the continuous development of the Internet, new resources are also emerging. As an old webmaster, I always believe that traditional resources have their own online marketing methods and can not give up. We should integrate traditional resources with new resources to achieve a win-win and balanced situation. The most taboo for building and developing an enterprise website is to unilaterally adopt a development method, This is going to the extreme. No matter the design development, publicity development and marketing development of the website, the traditional resources must be constantly excavated and extended to a certain extent. With the continuous development of the Internet, new resources have been presented, I took an old webmaster has always believed that traditional resources also have their own network marketing way, can not give up, we should combine traditional resources and new resources integration, to achieve a win-win situation and balance, construction and development of an enterprise website promotion of the most taboo it is unilateral to adopt a development method, it is to go to extremes, whether design development, web site promotion, marketing development must continue to excavate the traditional resources and the expansion of certain. Mobile marketing is an extension of traditional resources. Everyone knows the predecessor of mobile network marketing, that is, radio marketing. When we use mobile marketing to develop enterprise websites, we should pay attention to the following contents: The fusion of marketing by the development of mobile phone marketing way and the enterprise website, mobile phone marketing is an extension of traditional resources, we all know that mobile phone network marketing 's predecessor, that is broadcast marketing, we use time mobile phone marketing development of enterprise website to pay attention to the following points: 1. Combination of corporate website image and mobile promotional videos. Combined image of corporate website and mobile phone videos. 2. The mobile phone promotion should be true, and should be combined with the product promotion on the enterprise website. Do not have this product on the mobile phone, but not on the enterprise website, which will result in false website promotion. Mobile phone advertising must be true, according to the company website product promotion, the products not mobile phone, while enterprises are not on site, it caused a website promotion false. 3. Mobile phone promotion should be combined with the content planning of website online marketing. Every enterprise website has its own enterprise core and enterprise news. When we use mobile phone marketing, we can integrate the enterprise core and enterprise news of our own enterprise website into it, and finally form a situation that affects users' subconsciousness. Mobile phone advertising to combine marketing planning website network, every enterprise web site have their own core and business news, we in the use of mobile phone marketing way can make their corporate site of the enterprise core and press into them, leads to a situation of households with the unconscious. Conclusion: As a product of the information age and the promotion of consumer habits, the promotion and construction of enterprise websites for online marketing will certainly be a great success in the long battle of SMEs to break through the dilemma, forming an extension or expansion of traditional marketing methods. Summary: contributed as a product of the information age and the habits of consumers, the enterprise website promotion construction in the long war SMEs to break through the predicament is certainly do network marketing, forming an extension of the traditional marketing way or extension. This article was published in Shangpin China UEO Marketing website construction company //ihucc.com/
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