Main contents of marketing website construction
Source: Shangpin China |
Type: website encyclopedia |
Time: November 2, 2013
Today, Website construction As an important platform for enterprises to realize online marketing, it has aroused widespread concern. From simple publicity and display to current online marketing, website construction is constantly improving and developing, and its development potential is constantly improving. Now the most representative in the market is the construction of marketing websites, which is particularly obvious in marketing enterprises. For the construction of marketing websites, we need to work out a complete construction plan, which focuses on: Now, website construction as an important platform for enterprise implementation of network marketing, has aroused widespread concern. From pure propaganda show to now network marketing, website construction in continuous improvement and development, its development potential in improving. Construction in the market now is the most representative of marketing type website, this is particularly evident in the marketing type enterprise. According to marketing type website construction, we need to develop a complete construction scheme, the solutions to key consideration:
1、 Why choose online marketing website
Why choose network marketing website
1. The website can't be found in Baidu search. Are there competitors' websites in front? Site in Baidu search not, is in front of a competitor's site?
2. The scope of search accuracy for current customers is getting smaller and smaller. Is there a product that can let me capture these customers? Now customers, range precision and search is small, there is no one can let me seize these customers?
3. Baidu's bidding costs are high. We are not afraid that there are orders, but the order quantity is still too small. Is there any product that can help me increase the order quantity? Baidu bidding cost high we are not afraid of because of orders, but orders or too little, have no product can help me improve my orders?
4. There is no offline brand and the company has no scale, but it really wants to defeat competitors online and establish online brand threshold? Line no brand, the company did not scale, but really want to beat the competition on the Internet, online brand threshold?
5. The group software used before has low success rate, unstable information ranking, and unchanged website ranking? Before using the software, the success rate is low, information ranking is not stable, website ranking also didn't change?
6. Network promotion is real, and you want to find new ways to improve network marketing performance? Network promotion actually, want to find new way, improve marketing performance?
7. If you want to hire someone to do marketing, but it is difficult to recruit people, the cost of employment is too high, and the key is not professional; Want to ask the staff to do the marketing, but hard to recruit, the cost is too high, the key is not professional;
8. Many network products have complex operation and ordinary effect. Is there a product with simple operation and strong effect. Many network complex operation, the general effect, have a kind of simple operation, the effect of super products.
2、 Solution of marketing website construction
Solution marketing website construction
Marketing website construction According to the market positioning of the enterprise's products or services, it is not only from the perspective of art and function, but also from the perspective of online marketing, so that the overall structure of the enterprise's website is consistent with the characteristics of search engines, more friendly to search engines, more user-friendly user access experience, online customer service and customer management functions, It also has the function of traffic statistics, to evaluate the effect of online marketing, and to adjust the network promotion methods in a timely manner. Marketing type website construction, refers to the enterprise market positioning of the product or service, not from the perspective of art and function in simple, more attention is to make the site from the perspective of network marketing, the characteristics of the overall architecture of enterprise website and search engine is consistent, the search engine friendly, accessible to the user experience more human, online customer service and customer management, and traffic statistics, evaluation of network marketing effect, adjust the network promotion methods.
1. Real network marketing oriented The true network marketing oriented
Traditional websites that focus on marketing and supplement technology do not sell. In addition to backward technology, the more important thing is backward ideas and concepts. If a website wants to think of the role of online marketing, the key factor is whether it is designed at the height of marketing. Weibo Pioneer has always pursued the concept of "marketing first, technology second", and only built a truly marketing oriented enterprise website. Marketing oriented, technology as traditional website not marketing, in addition to the backward technology, more important is the thought, idea is backward. Web sites are reminded to the role of network marketing, the key factor is whether to stand in the height of design marketing. Webo pioneer always adhere to the "marketing oriented, technology as" concept, only real marketing type enterprise website construction.
2. Really user centered overall design Truly user centered design
When potential customers come to your website, how to retain customers, how to make customers feel trusted, how to stimulate customers to purchase, and how to establish customer loyalty. The key factor of QWIN001 analysis is the customer experience of the website, that is, whether the website is customer-centric. Only customer-centric websites can finally win the favor of customers. The website built by Weibo Pioneer is truly customer-centric, and every detail is scrutinized and meticulously refined, which really improves the conversion rate of customers and makes every penny of your money worthwhile. Potential customers to your site, how to keep customers, how to make the customer trust, how to stimulate the customers desire to buy, how to build customer loyalty. Enterprise customers to win 001 of the key factors in the web experience, is whether the site to the customer as the center, only the customer centric web site, in order to obtain the favor of customers. Webo pioneer construction site really take the customer as the center, every detail batted, crafted, to increase customer conversion rate, so you every penny is worth.
3. Real page design for search engine optimization To search engine optimization design
One of the most basic characteristics of a marketing website is that it must be very easy for users to find it. A website that potential users cannot find is no marketing at all. One of the most basic features of a marketing type site is certainly to be able to easily allows users to find, a potential user cannot find the website scarcely any marketing.
4. Really pay attention to network brand construction and promotion Really focus on building and promotion of network brand
The only role that traditional websites can play is to display the corporate image and products. However, traditional corporate websites are built by technicians, who do not know much about marketing. The designed websites are just good for the purpose, let alone the construction and promotion of online brands. The professional website building company will pay full attention to the construction and promotion of enterprise network brand, and the website built can truly integrate your enterprise brand culture and enterprise style. The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion. Professional site company will fully pay attention to the construction of enterprise network brand and promotion, the website can really integrate into your business brand culture and corporate style.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
