Introduction to network marketing planning
Online marketing is not just website promotion, nor is it just online sales. Therefore, the effects of online marketing work are also various, such as support for customer service, promotion of offline product sales, and help for the company's brand expansion. New competitiveness once proposed that online marketing planning should start from the perspective of customers, mainly including website diagnosis and analysis Website construction Positioning planning Website optimization Improve and integrate network promotion planning, website operation consultation and other important contents.
Network marketing planning service:
A. Website diagnosis and analysis: websites can't help you make money. It's a sick website. There must be some reasons. The reason can be analyzed through scientific and systematic website diagnosis.
B. Website positioning planning: inaccurate website positioning is one of the most important reasons that hinder the rapid development of the website. The best creativity is combined with your resources to re position accurately.
C. Website optimization and perfection: people need to be treated when they are ill, and websites also need to be optimized and perfected when they are ill, so that they can really play a role and help you make money.
D. Comprehensive network promotion planning: if you spend money to make a website without promotion, it is useless. How to promote it? How to promote it reasonably, in place and effectively?
E. Website operation consultation: website operation is a process, in which various problems will constantly arise. We will provide you with consultation services at any time to give you the best idea for website operation
Website evaluation index system
1. Website hard target: whether your website can make customers login and remember easily and conveniently; Including domain name type distribution, domain name brand consistency, website language version, domain name resolution time, request response time, host connection time, download time, HTML comprehensive quality, picture comprehensive quality, home page layout quality, home page information type, etc;
2. Website promotion indicators: whether your website promotion can let more customers contact you, including search engine ranking, website popularity, promotion scheme design, online advertising design, etc;
3. Website service indicators: whether customers are willing to contact you, including: your response time, target customers, customer area, contact level, contact breakdown, FAQ, help navigation, website map, service process, whether the help is comprehensive, product classification, product description, product pictures, price suggestions, etc;
4. Website interaction indicators: how effective are your interactions with customers; Including: customer response, resolution time, seriousness, product understanding, accuracy, customer community, customer identification, customer loyalty, deepening service, interest survey, demand survey, etc.
Methods and steps of online marketing planning:
1、 Website analysis:
1. Website traffic analysis: install a set of traffic statistics system, which can clearly judge the effect of all current marketing methods of the website, and can also analyze: (1) traffic source statistics, which can clearly count the channels through which the annual, monthly, daily and passenger flows arrive at the website, and can clearly judge the effect of various promotion methods. (2) Browsing pages and portal analysis can determine which page in the website has more traffic, and can analyze the page from which the passenger flow enters the website. (3) The regional distribution of passenger flow clearly analyzes the regional distribution of website visitors, and displays the proportion of visitors in each region in a chart. (4) Search engine and keyword analysis, analyze the proportion of traffic brought by each search engine, and analyze what keywords the passenger flow comes to the website by searching. (5) Client analysis can analyze the operating system and other information used by the client.
2. Site page analysis: (1) overall analysis of the main page (2) page tag analysis (3) hyperlink check (4) browsing speed analysis (5) source code design analysis
3. Website application technology and design analysis: (1) analyze whether the current technology is reasonable; (2) analyze whether the website structure is reasonable; (3) analyze whether the website design has affinity and is easy to read
4. Basic analysis of online marketing: (1) keyword analysis (2) analysis of search engine registration (3) analysis of search engine ranking (4) correlation of exchange links (5) analysis of main methods of online marketing
5. Website operation analysis: (1) network investment analysis (2) website operation strategy analysis
2、 Website optimization:
1. Website structure optimization: website navigation, page layout optimization
2. Optimization of web page tags: optimization of web page title, keyword tags, web page profile tags, image annotations, etc
3. Web page weight reduction compression: special web page weight reduction compression software compresses the web page system to improve the speed of page traffic.
4. Hyperlink optimization: hyperlink structure, hyperlink annotation, hyperlink path optimization
5. Page content optimization: adjust and optimize the main page content to make the content easier to read.
3、 Website promotion:
Through the comprehensive analysis of the website, choose the network promotion method. Among the many network promotion methods, the most important method is search engine ranking. Because other methods are relatively expensive and short-lived, and after a good search engine ranking, it can bring you high-quality traffic for a long time. 80% of the traffic of a website is brought by search engines.
1. Search engine ranking: (1) keyword selection; (2) search engine landing, including dozens of well-known search engines at home and abroad, such as baidu, google, yahoo, bing, etc.
2. Related link exchange: exchange friendly links with related websites.
3. Online advertising: In the process of website operation, it is recommended to put some effective online advertising.
4、 Online marketing training:
It is better to teach people to fish than to teach people to fish. Through the network, we train your network technicians to quickly master the secrets of network marketing and website operation, so that your website can steadily and continuously maintain its development after we have laid a good marketing foundation for it.
1. Network marketing training: various methods and strategies of network marketing, as well as relevant details. Network marketing and details.
2. Website operation training: operating a website is a long-term job. Different websites need different strategies. We share our experience with you.
3. Online marketing consultant: During the term of the contract, customers can consult us if they encounter problems related to online marketing through various online communication methods.
