Summary and inventory of Baidu algorithm of Shangpin China (I)

　　 In 2013, Baidu Search released its first algorithm announcement in order to provide users with a more high-quality and convenient search experience. Since 2016, Baidu's search engine algorithm updates have shown a normal trend. Five or six major algorithm changes in a year are basic operations. After six years of accumulation, Baidu Search has released 13 algorithms, 48 announcements and algorithm interpretation articles.

Baidu Thunder Algorithm - Cracking down on traffic cheating and hyperlink cheating

In order to ensure the search user experience, in November 2017, Baidu Search released a thunderbolt algorithm to severely crack down on the cheating behavior of website swiping. In May 2018, the Thunderbolt algorithm was upgraded to version 2.0.

Algorithm content: its main purpose is to combat the behavior of swiping and clicking seo quick ranking, and its ultimate goal is similar to the past. The algorithm is similar to: ensure the search experience of ordinary users, make the search engine more reasonable and scientific, and protect the rights and interests of normal operating websites.

Actual demonstration: just look at the results, there are two situations. One is that the website has just started to click with relevant software, cooperated with a third-party company to quickly improve the ranking, and was caught by the algorithm. For such websites, necessary punishment will be imposed, such as lowering the website's rating in the search engine, and adjusting from the index volume and keyword ranking; Another situation is that the website has cheated in the past and is found again. For this kind of website, the punishment is more severe, with the result of being banned.

Baidu Lvluo Algorithm and 2.0 - Cracking down on click SEO cheating

Algorithm content: The main purpose is to combat the behavior of SEO fast ranking. 2.0 is further upgraded based on the Lvluo algorithm, and mainly attacks the news stations that publish soft articles. The main targets of punishment are the soft text trading platform, the soft text beneficiary station, and the soft text publishing station. The ultimate goal is similar to the previous algorithm: to ensure the search experience of ordinary users, make the search engine more reasonable and scientific, and protect the rights and interests of normal operating websites.

Actual demonstration: There are two cases. One is that the website has just started using relevant click software, cooperated with a third-party fast ranking company, and was captured by the algorithm. For this website, necessary punishment will be imposed, such as lowering the website's rating in the search engine, and adjusting from the index volume and keyword ranking; Another situation is that the website has been found cheating in the past, and the search engine will punish this website more severely.

Baidu Hurricane Algorithm 2.0 - Strike Bad Collection Problem

Baidu Search released the hurricane algorithm on July 4, 2017 to crack down on bad collection problems, and on September 13, 2018, it announced that the hurricane algorithm was upgraded to version 2.0.

Algorithm content: there is a large amount of content collected and transported from other websites or public accounts and other content publishers. The information is not integrated, the layout is chaotic, the readability of the article is poor, there is a particularly obvious collection trace, and there is no gain value for users

Baidu Blue Sky algorithm - severely crack down on selling soft articles and directories

In November 2016, Baidu Search launched the blue sky algorithm,

Algorithmic content: continue to crack down on news sites selling soft articles and directories, and affect users' operation behavior, so that users can search in the blue sky. The site captured by "Blue Sky Algorithm" will be reduced in its evaluation in Baidu search system.

Actual demonstration: the problem station was rectified again. The news source site punished by the search engine needs to check and rectify the website according to the news source article, and can apply for the news source again to Baidu after cleaning up the relevant content. If the news source soft text transactions are found, they can be fed back through the Baidu webmaster platform news source feedback center.

Baidu trade wind algorithm - control page turning guidance

In May 2019, Baidu Search released the latest trade wind algorithm to crack down on websites using the page turning key to induce user behavior.

Algorithm content: when users click Page Turn, they will automatically jump to other channel pages of the website, such as home page, off-site advertising, etc.

Practical suggestions:

1. Do not place false page turning keys.

2. Respect the user's browsing experience and avoid deliberately splitting a short article into multiple pages.